3 Practical Strategies to Increase Your AOV (2024 Guide)
Average Order Value (AOV) is a key metric for e-commerce businesses aiming to boost revenue. With a decent customer base, how can you encourage them to spend more each order? This blog explores AOV's definition, importance, and strategies to increase it. Learn how tiered pricing, quantity discounts, value bundles, upselling, loyalty programs, and customer support can enhance AOV. Practical tools like Ako Marketing VolumeBoost, BOGOS.io, and MooseDesk are recommended for effective implementation.
July 09, 2024
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Loyalty + Reviews = Repeat Sales: How to Maximize Post-Purchase Engagement
For Shopify store owners, the sale shouldn’t be the end of the customer journey, it's just the beginning. How you engage customers after they purchase can determine whether they come back or move on. If you're looking to increase repeat purchases, boost customer retention, and grow your brand community, there’s one powerful combo you shouldn't overlook:Loyalty programs + customer reviews.In this article, we’ll break down how to combine these two retention tactics to maximize post-purchase engagement and how tools like Akohub and Judge.me can help you automate it all. Why Post-Purchase Engagement Is Where Loyalty Starts Many Shopify stores pour time and budget into acquiring new customers, running ads, perfecting product pages, and crafting compelling offers. But once a shopper clicks "Buy Now," the journey often ends there. That’s a missed opportunity.Just because someone has completed a purchase doesn’t mean your work is done, it's actually the perfect moment to start building a long-term relationship. Without a thoughtful post-purchase strategy, you risk letting new customers quietly drift away, never to return.Consider these stats: A 5% increase in customer retention can lead to a 25–95% increase in profits, according to Harvard Business Review. Returning customers spend 67% more than first-time shoppers, as reported by Bain & Company. It can cost five times more to acquire a new customer than to retain an existing one, based on findings also highlighted in Harvard Business Review. This is why retention and post-purchase engagement strategies like loyalty rewards and incentivized reviews are essential. They not only increase repeat sales but also build emotional connection and trust with your brand. Why Loyalty + Reviews Work Better Together in Your Shopify Store If you're aiming to increase customer retention and boost repeat purchases, the key isn’t just rewarding spending, it's creating a post-purchase loop of trust, value, and engagement.This is where customer reviews and loyalty programs come together. Each is powerful on its own, but when combined, they form a strategic system that turns one-time shoppers into lifelong fans. Why Reviews Are More Than Just Social Proof Customer reviews do more than validate your product; they build trust at scale. According to the Spiegel Research Center, displaying reviews can increase conversion rates by up to 270%. Why? Because shoppers trust peer experiences more than any branded messaging.A review, especially one with a photo or detailed feedback can answer objections, inspire confidence, and nudge hesitant buyers across the finish line.But reviews also play a crucial role in retaining existing customers. Requesting feedback post-purchase shows that you care about their experience. Publicly responding shows you're listening. And rewarding reviews through your loyalty program builds even deeper engagement. Loyalty + Reviews: The Post-Purchase Power Couple It’s one thing to land the sale but the real growth happens when your customers keep coming back. That’s why loyalty programs and product reviews are two of the most powerful tools Shopify merchants can use to drive long-term revenue. On their own, each plays a key role. But when combined, they create a self-sustaining engine that keeps your customers engaged, invested, and talking about your brand. How It Works in Practice After a purchase, your customer gets an email asking for a product review. If they submit one especially with a photo you reward them with loyalty points. Those points make their next purchase more affordable or unlock a new VIP tier. That next order? Another chance for a review, more points, and stronger emotional investment.This creates a continuous cycle: A purchase leads to a review. A review earns points through your loyalty program. Points get redeemed, encouraging another purchase. The cycle repeats each time building stronger brand attachment. Why This Combo Drives Results Boosts engagement after the sale: Instead of letting the relationship go cold, you’re encouraging customers to take action, share their feedback, earn points, and return for more. Increases review volume: Rewarding reviews incentivizes more customers to leave them. This builds trust with new shoppers while boosting your store’s SEO with user-generated content. Strengthens emotional connection: When shoppers feel recognized and rewarded, they become loyal not just to your products, but to your brand. Improves customer lifetime value: Combining loyalty and reviews builds momentum. The more customers engage, the more likely they are to stick around and spend more. Turning Reviewers into VIPs Here’s how you make it work: Customers receive loyalty points or Shopify Store Credits when they leave a product review You set special bonus campaigns like double points days during major sales or store anniversaries As customers accumulate points, they unlock VIP tiers like “Style Insider” that offer perks such as early access to new collections or free shipping This approach creates a meaningful incentive for customers to share feedback and stay active in your ecosystem. The review acts as a form of user-generated content, which builds trust with potential buyers. The reward they receive reinforces the value of shopping with you again.By combining loyalty rewards with a structured review strategy, Shopify merchants like you can create a feedback loop that increases retention, drives conversions, and builds brand advocacy all without relying on deep discounts. Build More Than Customers,Build Advocates Your best customers aren’t just the ones who buy once, they're the ones who come back, share their experience, and bring others with them.That’s the power of combining loyalty programs and customer reviews. Together, they form a post-purchase engine that drives sustainable growth: more repeat sales, higher customer lifetime value, and a brand community that thrives beyond your next sale.With tools like Akohub and Judge.me, you can automate the entire experience rewarding feedback, personalizing engagement, and turning every review into a reason to return.So if you’re ready to stop chasing one-time buyers and start growing lasting relationships, this is your sign to invest in your post-purchase strategy. Because loyal customers don’t just shop they stay, advocate, and build your brand with you. Ready to Turn Reviews Into Repeat Sales? Start building a smarter post-purchase strategy with Akohub the loyalty and retargeting app built specifically for Shopify stores.✔️ Reward customer reviews with loyalty points or Shopify Store Credits ✔️ Create VIP tiers that keep shoppers coming back ✔️ Integrates with Judge.me and Klaviyo ✔️ Track what drives retention with built-in CRM insights👉 Install Akohub on Shopify and turn one-time buyers into lifelong customers. FAQWhat’s the best loyalty app for Shopify that supports reviews?One of the best loyalty apps for Shopify that integrates seamlessly with customer reviews is Akohub. It allows merchants to reward customers for leaving reviews by offering points or store credit. It also connects with Judge.me, making it easy to automate the entire process and build a retention loop based on feedback and rewards.How do I automate post-purchase emails that ask for reviews?You can automate post-purchase review requests using tools like Judge.me and Klaviyo. Judge.me sends automated emails after a purchase asking for product reviews, and when integrated with Akohub, you can also trigger loyalty point rewards for those who respond. You can further customize the email flow in Klaviyo to include review incentives, VIP tier updates, and personalized product recommendations.Do loyalty programs help with customer retention in Shopify stores?Absolutely. Loyalty programs are one of the most effective tools for increasing customer retention in Shopify stores. By rewarding repeat purchases, social actions, and feedback, they incentivize continued engagement. When paired with review collections, loyalty programs not only build trust with new shoppers but also create a deeper emotional connection that keeps existing customers coming back.
Loyalty Program
From First Purchase to Brand Advocate: Mapping the Customer Loyalty Journey (Shopify Edition)
Building a Shopify store is just the beginning. The real challenge and opportunity lies in turning first-time buyers into loyal brand advocates who keep coming back and bring others with them.With customer acquisition costs rising, sustainable growth depends on how well you nurture and retain the customers you’ve already won. That’s where a well-mapped customer loyalty journey comes in.In this guide, we’ll walk you through the full loyalty lifecycle, tailored for Shopify stores. You’ll also see how Akohub helps merchants like you activate loyalty at every stage from retargeting and email to points and Shopify Store credits, referrals, and more. Why Customer Loyalty Is the Growth Strategy That Pays Off In the early stages of running a Shopify store, most merchants focus heavily on customer acquisition, running ads, growing email lists, and building brand awareness. But as your store matures, what separates thriving brands from those stuck in the cycle of rising ad costs and inconsistent revenue is one thing: customer loyalty.Loyal customers are your most valuable asset. They buy more, shop more often, and bring others with them. Here's why shifting your strategy from “acquire more” to “retain better” leads to stronger, more predictable growth: 1. Loyal Customers Spend More Repeat customers spend up to 67% more than new ones and are 9x more likely to convert, according to Shopify’s Customer Retention Guide. More purchases, higher AOV, and stronger CLV all without additional ad spend. 2. Retention Is Cheaper Than Acquisition With paid ads becoming more expensive, retaining a customer is 5–7x more cost-effective than acquiring a new one. This stat has been consistently backed by multiple sources, including Forbes and Harvard Business Review.Loyalty programs powered by Akohub automate this process keeping your best customers engaged and coming back. 3. Word-of-Mouth Grows Organically Loyal customers leave reviews, refer friends, and promote your brand for free. With tools like Akohub, you can reward referrals and turn satisfied customers into advocates. 4. Loyalty Makes Your Brand Stickier VIP tiers, point systems, and personalized rewards give customers a reason to stay loyal. That creates a moat around your store and reduces the chance they’ll switch to a competitor. 5. Loyalty Drives Predictable Growth The more loyal customers you have, the more predictable your revenue becomes, helping you scale with confidence. The 5 Stages of the Customer Loyalty Journey Understanding and optimizing each stage of the customer journey helps you deliver the right message at the right time leading to higher engagement, more repeat purchases, and stronger brand affinity.Let’s walk through each stage, with examples tailored for Shopify stores and powered by Akohub. 1. Awareness and First Touch This is when a shopper first discovers your brand via paid ads, organic search, influencer posts, or social media.Your goals: Drive traffic to product pages Make a strong first impression Start tracking user behavior Example: A customer sees a stylish tote bag from your store on Instagram. They click through the ad, browse the product page, but leave without buying. Because you’ve installed the Meta Pixel and are using Akohub, that visitor is automatically added to a dynamic retargeting audience. Later that day, they see a Facebook ad featuring the same tote bag they clicked on this time paired with a “Back in Stock” label or a limited-time offer banner. 2. First Purchase After your shopper converts, your mission is to build excitement, deepen trust, and incentivize their return.Your goals: Offer a great unboxing and order experience Welcome them into your loyalty program Trigger relevant post-purchase flows Example: A shopper buys a set of skincare products. You automatically award them 300 points via Akohub for signing up and purchasing. Within an hour, they receive a branded thank-you email that says “You’ve just earned your first points and unlock your next reward at 500 points.” They're also shown complementary products like a night serum they didn’t buy but viewed. 3. Post-Purchase Engagement This phase is about turning a good first experience into a long-term relationship.Your goals: Keep your brand top-of-mind Encourage reviews and referrals Provide useful, personalized content Example:Three days after delivery, your customer receives an email titled: “How to Get the Most from Your Skincare Set.” Inside is a short routine guide, tips, and a 10%-off code if they review the product. With Akohub’s integration, they’ll also earn 150 loyalty points for the review, and you’ll see that reflected in your analytics. The system automatically moves them closer to unlocking VIP Tier 1 revealed in a second follow-up email. 4. Repeat Purchase and Retention By now, customers know your brand but they still need relevant nudges to come back.Your goals: Encourage the 2nd and 3rd orders Introduce VIP benefits Drive loyalty-driven promotions Example: A customer who’s purchased twice is automatically upgraded to the “Gold” tier via Akohub. They receive early access to your upcoming product drop and double points for the weekend. Their loyalty dashboard shows a progress bar: “Only $30 more to reach Platinum Tier.” You also retarget them with a Google Display ad promoting a holiday points-multiplier event. 5. Advocacy and Brand Loyalty This is when a customer transitions from repeat buyer to brand advocate.Your goals: Example:A VIP customer receives a surprise email: “We’ve added 500 bonus points to your account to say thanks for being with us for 6 months.” They’re also invited to refer a friend in exchange for a $10 discount each. Using Akohub’s referral tracking, they share their unique link, which results in two new customers both of whom are welcomed with a loyalty bonus. The Future Belongs to Brands That Build Loyalty If you’re running a Shopify store, your growth doesn’t need to rely on constant ad spend. With the right loyalty journey in place from smart retargeting and automated emails to tiered rewards and referrals you can grow more predictably and profitably.Akohub makes this entire system accessible to any Shopify merchant, no matter your team size or tech background. From first touch to brand advocacy, every step of the customer journey becomes a chance to connect, reward, and retain.Start building your loyalty program today and turn browsers into buyers, and buyers into brand advocates.Explore Akohub on the Shopify App Store FAQ What is the best loyalty program for Shopify stores?Akohub is one of the top-rated loyalty solutions for Shopify. It supports points, referrals, VIP tiers, and integrates seamlessly with tools like Judge.me for review-based rewards.How do I build a loyalty journey in Shopify?Start with tools like Akohub to automate touchpoints from the first purchase to long-term engagement using post-purchase emails, loyalty points, and exclusive offers.Can loyalty programs really increase repeat purchases?Yes. Loyalty programs create incentives for customers to return. With VIP rewards, referral bonuses, and personalized offers, Shopify stores can increase both CLV and AOV.
Retargeting Campaigns
VIP Tiers vs. One-Time Discounts: What Actually Drives Repeat Sales for Your Shopify Store?
For Shopify merchants looking to increase repeat purchases and customer lifetime value, the debate is familiar: should you offer one-time discounts to incentivize returns, or build a long-term loyalty program with VIP tiers that reward ongoing engagement?While both strategies can yield short-term results, only one has the power to consistently bring shoppers back and turn them into lifelong customers.In this blog, we’ll explore the pros and cons of each approach, backed by data, real-world use cases, and best practices. You’ll also learn how Shopify merchants are using apps like [Akohub] (https://apps.shopify.com/ako-retargeting) to build high-performing loyalty ecosystems that go far beyond the discount code. Why Repeat Customers Matter More Than Ever If you're only chasing first-time buyers with discount codes, you’re leaving serious money on the table.Here’s why: Repeat customers are 9x more likely to convert than new visitors Source: Adobe Digital Index Report Increasing retention by just 5% can boost profits by 25–95% Source: Bain & Company Returning customers often spend 67% more per order than new ones Source: Bain & Company “The Value of Customer Experience Acquiring new customers is great but keeping them is where your Shopify store starts to scale with stability. One-Time Discounts: Fast, But Often Fleeting One-time discounts are a go-to for many Shopify merchants, easy to set up and great for quick conversions. Whether it’s 10% off a first order or a cart abandonment email, they can help close the sale. But these offers often attract price-driven shoppers who buy once and never return. Over time, they can lower your margins and train customers to wait for the next deal. While discounts might deliver short-term results, they don’t encourage long-term loyalty or deeper engagement with your brand. VIP Loyalty Tiers: Built for Long-Term Growth [VIP loyalty tiers] (https://www.shopify.com/blog/vip-program) are a smarter way to drive repeat purchases and build emotional engagement. Instead of rewarding every customer the same way, VIP tiers give shoppers a reason to stay, spend more, and feel valued over time.With a tiered system, customers unlock perks based on how much they’ve spent or how many points they’ve earned. Common tier rewards include: Free shipping Birthday gifts Early access to new launches Double point days Shopify store credits Example: A Shopify beauty brand uses Akohub to set up a loyalty program that rewards customers from their first purchase. Customers earn 1 point per $1 spent At 300 points, they reach Silver Tier and get free samples with every order At 600 points, they reach Gold Tier with early access and double points during holidays This type of structure builds loyalty while keeping your brand image strong and your margins intact.Akohub syncs directly with Klaviyo, so you can automate personalized emails when customers level up or are close to a reward. It also offers Shopify store credit as a reward option so instead of discounts, customers get credit to spend as they choose, keeping your prices consistent and your brand premium. Shopify Comparison: Discounts vs. VIP Tiers When deciding how to drive more repeat purchases, it’s important to weigh the long-term impact of your strategy. While discounts may seem like the easier route, they often lead to shrinking margins and inconsistent customer behavior. In contrast, VIP loyalty tiers create consistent engagement and emotional investment in your brand.Here’s a side-by-side comparison tailored for Shopify merchants: Ready to Build Loyalty That Lasts? Try Akohub to launch your Shopify loyalty program today. Combine VIP tiers, Shopify store credits, and email automation for a powerful retention strategy that grows with your business. FAQ Should I use one-time discounts or VIP loyalty tiers for my Shopify store?VIP loyalty tiers are better for long-term growth and customer retention. While one-time discounts can drive quick sales, they often attract price-driven customers who don't return. Loyalty tiers build emotional engagement and encourage repeat purchases by rewarding customers for their ongoing relationship with your brand.How long does it take to see results from a loyalty program?Most Shopify merchants see initial engagement within 2-4 weeks, with meaningful repeat purchase increases after 2-3 months. Unlike discounts that work immediately, loyalty programs build momentum over time as customers progress through tiers and develop stronger brand attachment.What rewards should I offer in each VIP tier?Structure rewards to increase in value and exclusivity. Start with Bronze tier offering free shipping and birthday discounts, Silver tier with early access to sales and bonus point days, and Gold tier with exclusive products and highest point multipliers. Base your spending thresholds on 2-3x, 5-7x, and 10-15x your average order value respectively.Will a loyalty program hurt my profit margins like discounts do?When structured properly, loyalty programs can actually improve margins. Instead of blanket percentage discounts, you're rewarding your best customers with perks that cost less (like early access or free shipping). Using Shopify store credits instead of discounts also maintains your pricing integrity.How do I measure if my loyalty program is working?Track key metrics like member repeat purchase rate vs. non-members, average order value of loyalty members, customer lifetime value by tier, and program engagement rates. Most successful programs show 25-30% higher repeat purchase rates among members compared to non-members within 3-6 months.
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