We’re thrilled to announce our new partnership with Puppet Vendors! This collaboration brings cutting-edge multi-vendor management tools to Shopify merchants, helping you streamline vendor product uploads, commission tracking, order fulfillment, and more. About Puppet Vendors Puppet Vendors is a Shopify app designed to simplify multi-vendor management, offering real-time syncing, granular product controls, automated reports, and mobile-friendly vendor portals for seamless marketplace operations. Why You'll Love Puppet Vendors Vendor Product Management: Vendors can upload and manage products, update inventory, and handle bulk uploads. Real-Time Syncing: Automate order and product updates for efficient marketplace operations. Commission Tracking: Easily calculate commissions by sales, profits, or SKU for transparency. Order Fulfillment: Vendors can manage and fulfill orders with tracking information, ensuring smooth delivery processes. Take Action Today! Join us on this exciting journey as Akohub and Puppet Vendors transform your Shopify store with seamless multi-vendor management and enhanced operations. With features like real-time syncing, commission tracking, and automated order fulfillment, you can focus on growing your business with ease. Discover how this partnership can elevate your marketplace today!For more information, contact: partnerships@akohub.com About Akohub Akohub is the all-in-one marketing app that empowers Shopify stores with loyalty programs, marketing funnels, and retargeting features. Akohub’s mission is to help businesses thrive by enhancing customer retention, engagement, and sales, offering a comprehensive suite of tools for e-commerce success. Ako Loyalty Retargeting CRM is dedicated to helping e-commerce merchants boost customer repeat purchases and conversions with customizable loyalty retargeting programs. With this partnership, we aim to boost repeat purchases and conversions. For partnerships or further information, please contact: partnerships@akohub.com

How Cross Selling and Upselling Can Boost Your Store Sales? In today's highly competitive e-commerce landscape, store owners are always looking for ways to increase sales and boost revenue. One of the most effective strategies for doing this is through cross selling and upselling. These techniques not only encourage customers to purchase more but also enhance their shopping experience, leading to higher customer satisfaction and repeat business. If you're not already using cross selling and upselling in your store, now's the time to start. Here's how these strategies can make a significant impact on your bottom line. What Is Cross Selling and Upselling? Before diving into the benefits, let's clarify what cross selling and upselling mean: Cross Selling: Recommending additional, related products to a customer. For example, suggesting a pair of matching socks when a customer buys a pair of shoes. Upselling: Encouraging customers to purchase a higher-end version of the product they’re considering. For instance, offering a premium version of a product with added features or benefits. The Benefits of Cross Selling and Upselling Cross selling and upselling are two of the most powerful strategies for driving more revenue and enhancing the customer experience. Not only do these techniques increase the value of each transaction, but they also strengthen customer loyalty by offering personalized product recommendations that meet their needs. Let’s dive into the key benefits of cross selling and upselling and how they can positively impact your store: 1. Increase Average Order Value (AOV) Both cross selling and upselling are proven methods to increase your Average Order Value (AOV). By offering related products or more premium versions, you can encourage customers to spend more with every purchase. Even small incremental sales can add up over time, significantly boosting your store’s revenue. Example: A customer buying a smartphone case is likely to spend a bit more if they’re also offered screen protectors or wireless earbuds. 2. Enhance Customer Experience Cross selling and upselling are not just about driving more sales; they’re about delivering value to your customers. When done right, these strategies provide shoppers with options that improve their shopping experience. Offering complementary or higher-quality products can solve additional problems for your customers, leading to greater satisfaction. Tip: Make sure the suggestions are relevant and enhance the overall shopping experience without feeling pushy. It’s about anticipating the needs of your customers and helping them have a better experience. 4. Build Stronger Customer Relationships By offering tailored recommendations through cross selling and upselling, you're showing that you understand your customers' needs. This personalized approach helps to build stronger relationships with your buyers. When customers feel that their preferences are understood, they're more likely to return and trust your brand for future purchases. 5. Capitalize on the Post-Purchase Opportunity Many store owners overlook the post-purchase phase, but it’s one of the best times to engage customers through post-purchase upselling. After a customer has made a purchase, they're still in buying mode, and offering additional products—like warranties or accessories—can boost sales without any additional marketing costs. 6. Improve Your Store’s Conversion Rates Cross selling and upselling also have a direct impact on your store’s conversion rates. When customers are presented with relevant recommendations, they're more likely to take action and make additional purchases. This not only helps increase your sales but also enhances overall conversion rates, turning more visitors into paying customers. 7. Maximize Your Marketing ROI Marketing campaigns often focus on driving traffic to your store, but cross selling and upselling help you maximize the return on your investment (ROI) by increasing the value of each customer interaction. You don’t need to spend extra money on acquiring new customers when you can generate more sales from your existing ones. How to Get Started with Cross Selling and Upselling Implementing cross selling and upselling strategies in your store doesn’t have to be complicated. Many tools and apps are available to make it easy for Shopify store owners to add these features to product pages, checkout pages, and other locations throughout your store. You can find a wide range of app options on the Shopify App Store. Here’s what to keep in mind when getting started: - Use product recommendations that are relevant and complement the customer’s current purchase. - Offer upsells with clear benefits, like extra features or better performance. - Don’t overwhelm customers with too many options; keep the process simple. - Use data and customer behavior insights to tailor product suggestions and make them more relevant. - Regularly review the performance of your cross selling and upselling strategies and make adjustments based on what works best. - Ensure that upselling and cross selling efforts do not detract from the core shopping experience or come across as aggressive. Our Favorite Cross Sell and Upsell Shopify App If you're looking for an all-in-one tool to help you boost sales, Cross Sell & Upsell is a highly-rated app that makes cross selling, upselling, and bundling simple. This app offers flexibility and convenience by enabling you to upsell and cross-sell across 8 different strategic locations in your store, including: - Product Page: Recommend related products or upgrades directly on the product page. - Cart Page: Encourage customers to add more items before checkout. - Upsell Pop-Ups: Display offers through pop-ups that appear at the right moment during the shopping experience. - Post-Purchase Page: Offer relevant products after the purchase is completed, capitalizing on customer momentum. - Home Page: Showcase bestsellers or complementary items on your store’s homepage. - Collections Page: Recommend items when customers browse specific product collections. - Checkout Page: Offer upsells before the final transaction. - Bundle Discounts: Create product bundles with discounted pricing to incentivize larger purchases. With over 900 positive reviews on Shopify, Cross Sell & Upsell has proven its effectiveness in driving sales. In 2023 alone, Cross Sell & Upsell facilitated 400,000 converted cross-sell recommendations, resulting in an incredible $9,836,240 USD in revenue for Shopify merchants.Visit Cross Sell & Upsell Shopify Page and watch their App Overview video to learn more. Boost Your Sales with Cross Selling and Upselling Cross selling and upselling are powerful techniques that can significantly impact your store's revenue without requiring more traffic or marketing spend. By providing your customers with relevant product suggestions and premium options, you can not only boost your Average Order Value but also create a more engaging and satisfying shopping experience. Start experimenting with these techniques in your store and watch your sales grow!

What makes customers truly loyal to a brand? It has nothing to do with one-time discounts or promotions. Creating enduring relationships through remarkable experiences is what genuinely raises customers' loyalty. According to studies, more than 90% of consumers have a higher possibility of making another purchase after receiving a satisfactory service. Without a doubt, tiered loyalty programs play an essential role in promoting long-term engagement. So how could we build up a successful multi-tier loyalty program? Let’s begin to find out and elevate your sales. Why is Building a Multi-Tier Loyalty Program Important Implementing a multi-tiered loyalty program brings a sense of exclusivity and accomplishment to customers. Merchants who build a comprehensive program will significantly gain more repeat purchases. Following are two main reasons why it plays such a crucial role: 1. Increase Brand Loyalty It tends to motivate customers' engagement with your brand by creating a game-like experience. A well-built tiered loyalty program offers a clear progression path, so when customers interact more frequently with your brand, they unlock exclusive rewards and benefits which give them a feeling like they’ve just encountered a new task in a video game. Merchants can improve their connection with customers and build long-term relationships with them. For instance, Nike implemented its tiered loyalty program, NikePlus, to engage customers and build long-term relationships through a game-like experience. Their program offers members personalized product recommendations, early access to new releases, and exclusive promotions. These perks make customers feel valued and create an emotional connection, similar to leveling up in a game. 2. Generate Higher Retention Rates and CPV Customers tend to feel more connected to the brand while they’re receiving specialized rewards through loyalty programs. For this reason, adding a tier loyalty program to stores not only increases the perceived value considerably, but also the retention rates. Customers can see more value in their relationship with your brand as long as they interact more thoroughly with tiered programs. How do brands achieve this? Let's take a look at the hotel brand- Marriott Bonvoy. When their members advance through the tiers, they would receive free room upgrades, lounge access, more bonus points for future booking discounts. These benefits have significantly increased customer retention rates by helping them feel valued and appreciated, which further leads to higher CPV in the long term. With the help of these strategies, the brand has reached the top five of all hotel and hospitality rewards. It has a portfolio of 30 brands ranging from long-stay to luxury and over 7,000 locations worldwide. How to Design and Implement a Multi-Tier Loyalty Program From the case of Marriott Bonvoy Hotel, they expanded with the thorough planning of a tiered-loyalty program. To achieve a higher conversion rate, we could start by enhancing CLTV through progression, including establishing distinct tiers such as membership levels and points earned. However, what kind of benefits can customers get if they advance through your store’s tiers? Customers will love rewards such as early access to sales, unique discounts, and personalized services. Below, let’s learn about the steps to design and implement a multi-tier loyalty program: 1.Define Your Tier Name and Number Before starting, merchants should determine the structure of their loyalty program. Ideally, a loyalty program’s structure looks like this: entry-level, mid-tier, and top-tier rewards. In fact, most successful loyalty programs only have three to five tiers. It’s the perfect balance. First, it provides them a sense of progression. Second, it makes them feel less overwhelmed. A simple tip that often gets overlooked is to use clear names for each tier. The most common labels would be bronze, silver, gold or member, platinum, diamond. To learn more about naming your VIP membership tiers, you can check out this blog here. 2.Define Your Tiers Criteria Now that you have named your tiers, the next step is to focus on attracting your customers. The best way to do this is by having a clear entry requirement. Tiers should be accessible by meeting specific criteria, such as: Spending thresholds (e.g., spend $100 to enter Tier 1, $500 for Tier 2). Points accumulation (e.g., earn 100 points to reach Tier 2). Activity-based (e.g., log 10 purchases or interact with the brand through social media or apps). Once the entry requirements are all set, you can think about the rewards per tiers. For example: Tier 1 (Basic level): Offer entry-level perks like discounts or free shipping. Tier 2 (Intermediate level): Provide enhanced benefits, such as early access to sales, exclusive products, or more significant discounts. Tier 3 (Top level): Include high-value perks like personalized experiences, VIP customer service, or invitations to exclusive events. Take Marriott Bonvoy, as an example. They set up 5 tiers for their loyalty program. What’s the extra benefit visitors would like to get when staying at hotels? Definitely exclusive services and more comfortable stays. By earning more points customers will unlock exclusive benefits such as higher discount point rate (up to 75%), more personal services and priority to room upgrades. 3.Keeping Customers Engaged Whenever the brands notice a drop in customer engagement, they can consider introducing new incentives to keep customers engaged with them. Without a doubt gathering feedback from customers is helpful for brands to understand what their audience really wants. By combining insights and data, brands can make adjustments to emerging brands and identify strategies for improvement, enhancing more program precision which will further boost customer retention rate and generate more profit for their store. Let’s take a look at a Taiwanese brand Line Friends. By building up a partnership with customer service app Judge.me, they successfully reach deeper acknowledgement with customers. The store could automatically offer bonus discount points to customers that are more actively reviewing their products through the app. In this way they reach a higher feedbacks rate and help their brand collect more reviews which further help them with the marketing strategies. Conclusion In summary, establishing a multi-tier loyalty program for your store is vital for brands due to the help it brings to the store in significantly increasing long-term customers loyalty and engagement. Offering a well-organized rewards program will give your customers a sense of accomplishment which encourages them for further repeat purchases. Regularly collecting data and making thorough analysis are essential for upgrading the programs in order to bring more customized rewards, which are based on your customers preferences and it will continually be a beneficial resource for your brand.

Understanding customer segmentation is essential for merchants looking to connect with their audience on a deeper level. By grouping customers based on shared traits, businesses can tailor their marketing strategies to meet unique needs and preferences. This approach not only enhances engagement but also boosts sales. In this blog, we’ll explore the different types of customer segmentation and how to leverage them effectively for more impactful marketing campaigns. Understanding Customer Segmentation We all are unique and different, and so are our customers. They are not just numbers, but unique individuals who come from different cultures and backgrounds. Hence, merchants are recommended to use customer segmentation to group customers based on similar traits. Often without realizing it, the idea of customer segmentation occurs quite frequently in our daily lives. For example, when you want to share a personal announcement, you might post it to your Instagram’s ‘Close Friends’ list first, rather than sharing it with all your followers. Well, the same applies to your customers. Customer segmentation helps Shopify store owners understand their customers on a deeper level - their wants, needs, pain points, and expectations. Why? So merchants can tailor their marketing and products according to their customer needs. And when customers feel that you care, purchasing a product from you is easier. Types of Segmentation There are different types of customer segmentation. Let’s go over different types of customer segmentation. Demographic segmentation The main goal of demographic segmentation is to learn more about our customers based on their age, gender, income, and education. Let’s learn from L’Oréal Paris. They use demographic segmentation to offer different products for teens, young adults, and older adults. With demographic segmentation, here are some campaign ideas you can run: Educational background campaigns Age-specific promotions Gender marketing Income-based offers Geographic segmentation Thinking about growing your market beyond your current location? Then it's important to understand geographic segmentation, which includes their country, state, city, or town. With brands expanding globally, fitting in with the market can be difficult. But it doesn’t have to. Businesses can use geographic segmentation to tailor their marketing efforts based on regional interests. By doing so, you can connect better with new audiences and make your expansion efforts more successful. A famous example would be McDonalds. We can see that they tailor their menu based on geographic locations. In this case, it’s Singapore and Indonesia. With geographic segmentation, here are some campaign ideas you can run: Localized advertising Region-specific products Culture celebrations Local partnerships Psychological segmentation For this type of segmentation, our focus is on our customers' lifestyles, values, and personalities. So, we can create campaigns that speak to their values and drive their emotions. To do this, we have to consider the following key factors: lifestyle, values, personality traits, social status, and opinions. Unlike the other campaigns, this approach goes beyond data and aims to create emotional connections. For business owners, they can segment their customers by lifestyle and daily habits. Here are some examples: Eco-friendly buyers Health-conscious individuals Adventurous travelers We can learn from Apple. They utilize psychological segmentation to target their customers. Here’s how they do it: Lifestyle: Apple targets tech-savvy individuals who value innovation and design. Their products, like the iPhone and MacBook, are made for people’s modern lifestyles Values: Apple appeals to customers who prioritize creativity, self-expression, and simplicity. This can be seen from their marketing campaigns, as shown below: Behavioral segmentation Depending on your goals, behavioral segmentation can be useful for merchants that would like to understand how people interact with products. It answers questions like: How well do they know your product? When do they usually buy it? How do they use it? What makes them buy? To answer these questions, merchants have to take a closer look at their data points including their purchase history, likes, page views, purchase timing, and brand loyalty. When your message is delivered at the right time and channel, you can form a strong relationship with your customers—leading to customer retention. Take Netflix, for example, which uses behavioral segmentation to offer the right content to the right audience. They suggest contents like “You might like…” and “Because you watched…” to keep users interested. Netflix makes their customer experience enjoyable and customers can see value in it. How to use customer segmentation to drive more effective marketing campaign Now that we’ve learned the details of customer segmentation, let’s learn how we can apply this knowledge on your business! 1. Define and Understand Your Segments Before starting, it’s important to know the goals. Do they want to create marketing campaigns that appeal to emotions? Or do they just want to understand their customers better? Once the goal is clear, merchants can choose the right type of segmentation by collecting data. Tools like the Ako Marketing CRM dashboard can help analyze and organize this data. With the insights from the CRM, merchants can create targeted marketing strategies, personalize messages, and improve their campaigns. 2. Tailor Your Messaging and Offers To capture the heart of your audience, merchants can craft messages and offers that speak to their needs. Once your customer segmentation is decided, merchants can craft messages to each group. In the case of behavioral segmentation with frequent shoppers, merchants can create messages like: "Thanks for being a frequent shopper with us! We value you, so here’s a special 20% off". This is similar to how Abercrombie and Fitch engages with their loyal customers: Using apps like Klaviyo integrated with Ako Loyalty Retargeting CRM, you can create personalized offers that make your customers feel truly valued. 3. Implement and Automate You can use automated responses for actions like cart abandonment or specific browsing behavior. Here are two practical ways to do this: First, send a cart abandonment email within a set time frame. For example, if a customer leaves items in their cart, you can send an automated email within an hour. Try a message like: “Oops, it looks like you left something behind! Complete your purchase now and get 10% off .” Second, merchants can use retargeting to create ads based on user behavior. One simple tip is to target ads differently for users who visit your site often but don’t make a purchase, versus those who have bought something but haven’t been active lately. You might send a message like: “We see you love our products! Here’s 15% off your next purchase.” It’s a great way to bring back both frequent visitors and past buyers. If you haven’t had the chance to try out a retargeting app, then Ako Marketing’s Retargeting app is the ideal choice. This tool opens up endless opportunities towards loyalty and retargeting approaches where in, you get the Comprehensive CRM Dashboard to manage your retargeting strategies, customer engagement and sales growth. Conclusion Customer segmentation helps you understand and reach your audience better. By grouping customers based on their traits and personalizing your messages, you can improve engagement and increase sales. Automating responses to actions like cart abandonment also helps in maintaining customer interest and boosting conversions.

Black Friday is seen as one of the prominent events by brands especially in the e-commerce arena to provide a catalyst to their sales as it is the start of the holiday season. A testament to it is the 2023 online sales data which reached $70.9 billion, exhibiting a rise of 8%. Perhaps these numbers grow because of increased digital engagement and other innovative marketing strategies. Actually, though, online-only retailers actually happen to be the top shopping destination for the holiday weekend with 63% of those who shopped for the holiday weekend. The coming weeks of strategy would no doubt be structured well as Black Friday is knocking around the corner for DTC brands. It's not about selling something; it's about the memory, the loyalty in customers' hearts, and catalyst for the brand's success. Hence, make the best of the campaigns with personalized suggestions, exclusive deals, influencer partnerships, and data-driven insights to help your unified channels outshine the competition around Black Friday. What does Black Friday stand for and its significance in online DTC marketing Black Friday came into being in the United States and has now become an international phenomenon especially for shopping marking an unofficial start of the holiday season. Many retailers in-store and online are not shy of offering big discounts during this time, leading eventually to a major increase in the level of consumers' expenditure. Black Friday is a cultural tradition which is not restricted only till a specific day but it is the start of the festive seasons with many such sales following afterwards. E-commerce websites are always on the lookout to make the most of Black Friday. Offers and discounts are propagated on its pages to be acquired without standing in line or a serpentine queue. The feature has been facilitated by e-commerce, which has made Black Friday worthwhile for companies both in terms of rocketing sales, new customer attraction, and an enhanced brand value. In the phase of high competition, proper marketing strategy is a must. Higher expectations from the consumer side have to be met for Black Friday. All the approaches adopted by direct and online sellers during such a busy shopping period toward marketing products, increasing sales, and generating tremendous excitement fall under the term Black Friday marketing. From social media campaigns to a host of limited-time offers and smart digital marketing tactics, Black Friday marketing is the only way that businesses can cash in on such a lucrative shopping event. How Black Friday affects the Direct-to-Consumer marketing Black Friday is in fact a golden opportunity for DTC brands to ensure wider exposure, peak sales, and customer loyalty. Having an understanding of how the behavior of the target customer changes on Black Friday can help in designing an ideal strategy in order to interact efficiently with the target market. Data-driven insights let the marketing for Black Friday evolve to the highest optimum levels. They can support your studying of customer buying patterns, preferences, and reactions toward promotions so that you can tailor the most appropriate offers. And therefore, the chances are that your efforts will be better connected with customers' needs and preferences. Social media is what Black Friday needs to do big business. Channels such as Instagram, Facebook, and X (Twitter) are sure-fired avenues to reach your customers directly. So get in touch with your audience, communicate your deals, and answer their queries promptly. This is the reason why a well-executed DTC Black Friday strategy, based on consumer behavior analysis and strong social media engagement, becomes the perfect foundation for a productive selling season. If your brand understands its customers and utilizes the strength of digital channels, it will certainly reach maximum visibility and sales during the peak shopping period. Key strategies to maximize Direct-to-Consumer success Black Friday Here are some of the top strategies which you as a DTC brand can persist with to make the most of Black Friday: Optimize data insights to strategize Incorporation of insights in data included in plans for Black Friday enhances optimization of DTC strategies. Analysis of consumer preference and shopping behavior will enable you to fashion your offerings according to the needs and preference of individuals. Therefore, marketing will be targeted in terms of effectiveness, and it eventually enhances sales and satisfaction levels. Predictive analytics makes the game entirely different when you are planning for Black Friday. This helps you understand future trends and behavior that consumers are going to adapt to during the decision-making period. Therefore, you know exactly what your customers want and when. Predictive analytics will empower you in making better sales forecasts from which you can construct targeted marketing campaigns because they speak to the needs of your customers. Unlock the true potential of data and predictive analytics, and you can take your strategies from a reactionary Black Friday to a proactive one. You will merely be a market trend follower and end up being its leader, taking all steps ahead of other companies in the market. That is how it works with data-driven decision-making, providing the power for optimum marketing strategy optimization and large-scale profit-making during the Black Friday season. Use integration to optimize customer experience Since the online and offline channels can be perfectly integrated to make exceptional shopping experience creation successful, it becomes easier for customers to get an integrated and coherent experience regardless of where they are shopping. E-commerce platforms that are easy to use on all devices helps contribute towards the increasing mobile shoppers. Click-and-collect service also offers convenience and comfort for customers. When you introduce an omnichannel approach, you are offering several touchpoints, all the while having a multi-touch personalized shopping journey. Here, you are, on a personal level, understanding the specific needs of your customers, then finding out where those consumers are, whether that is in the store or online. This way, your brand will distinguish you from others on Black Friday and beyond. Interactive and personalized channels through which you will shop seamlessly will enable close relationships with customers and promote loyalty and, therefore, boost sales. Analyze existing strategies to plan for future Monitor the metrics really closely, such as website traffic, conversion rates, social media engagement, etc., for smooth DTC efforts during the Black Friday sale season. Continuously track performance and make those necessary changes according to real-time data to stay ahead of the curve and ensure optimized Black Friday initiatives. Better strategies can be met only with the measurement of effectiveness to improve your strategies, so track customer feedback, sales data, and reach over social media. And never forget that perfection is not at all the goal; rather, continuous improvement is. You can achieve this by constantly reviewing and adjusting your approach to optimize the Black Friday strategy maximally for winning. Know your potential market Knowing the preferences, needs, and behaviors of one's target market is of primary importance to develop the right marketing campaigns that speak to them. It will lead to fine-tooth-comb targeting with its messaging and offerings so they run close to the heart of interest for your target group. With good understanding of your audience and a clear vision, you can easily derive engaging marketing campaigns that will assist in building tighter bonds, elevating customer engagement, and finally leads to business growth. Add countdown timers There is nothing quite to make a person get on their toes than a countdown timer. Whether reminding of when the sale starts or when a limited time offer comes to an end, timers can be very effective in getting a customer to take timely action. They make people believe there's a scarcity and FOMO (fear of missing out), thus making them feel they have to buy something before time runs out. Apart from the other forms, you can also have a sense of excitement and urgency in your marketing campaigns using timers, which will help increase the conversion rate and sales almost all the time. Create Black Friday Email campaign Generally, email marketing is known to offer an average ROI of $36 against each dollar spent. This makes it one of the most effective channels compared to other marketing techniques. Plan your campaigns well before Black Friday. Prepare interest-grabbing emails with exclusive discounts and offers to captivate your subscribers and pull sales. Wrapping Up Experience from previous Black Fridays campaigns will provide insights for better development of subsequent marketing campaigns. Know what did not go right, know what went right; you have it as an experience to strengthen your approaches by making better designs. If you further want to increase your customer base, you can check out the comparison between top subscription apps- Bold vs Recharge to select which one is a perfect fit for you. Improve your website, personalize mail marketing, and social media engagement. These are the strategies to maximize the sales in Black Friday with more robust customer relations and increased customer loyalty that would eventually result in more profits.

Are you looking for the best Shopify apps to increase sales & AOV of your Shopify store? If so, then you have come to the right page because we have some best Shopify apps for you. Setting up an online store is just the beginning or the first step. To make it unique from other stores and make the best out of sales, you need to personalize your store accordingly. This blog provides you 5 must have Shopify apps to improve conversion rates and customer experience. These apps can definitely make a significant difference to your store. Do check it out and give a try now! Importance of having Shopify apps for your shopify store There are many best shopify apps for Shopify but not every store owners make use of them. It is very important to having some essential apps for Shopify store owners to make their store unique and make most out of sales. Having best Shopify apps in your store can significantly enhance your store’s success, functionality and customer experience. These apps can help you to streamline your operations by automating tasks. Moreover, Shopify apps provide valuable insights through advanced analytics, which help you in making informed decisions to optimize your store. Best shopify apps for marketing and conversions iCart Cart Drawer Cart Upsell iCart is one of the best Shopify upsell app to increase AOV and sales within 30 days. iCart lets you to create sticky cart drawer, cart popup & cart page which can be customized based on your needs. Increase conversions by showing different cool widgets like product upsell, product recommendations, progress bar, discounts, bundles and many more. Try iCart now and take your revenue to the next level. Personalize your drawer cart, cart popup or cart page based on your preferences. Delight customers through in cart upsell and relevant product recommendations. Attract customers with progress bar, free gift and cart discount in slide cart. Rules to create upsell cart offers more specifically for your valuable users. Analytics to track profits gained from icart’s side cart, popup or cart page. Stellar Delivery Date & Pickup Stellar Delivery Date & Pickup is the best solution for managing orders. Customers can pick up a convenient order delivery date and delivery time from the date picker/calendar. Improve buying experience of customers by giving options to choose the mode of order delivery like local delivery, store pickup, and shipping along with order delivery date picker. Add estimated delivery date and estimated delivery time. Businesses like food, florist, can easily manage order delivery and pickup. Add location-wise delivery dates and time for store pickup and local delivery Show estimated delivery date and time for local delivery on product detail page Allow re-scheduling orders by giving delivery date selector from thank you page Fraud prevention for local pickup orders using security code Set day-wise different shipping rates based on the selected order delivery date Ako Loyalty Retargeting CRM Ako Marketing: Loyalty & Retargeting is a main weapon to grow your online store with minimal efforts. You can create loyalty program with VIP tiers and points. Customers can earn points through referrals, signups, birthdays, etc. With Akohub, you can boost retargeting conversions and increase customer loyalty by reducing ad costs. Implement marketing funnel of Ako in your store and double conversions. Increase customer retention and conversions with loyalty program Gain deeper insights and optimize retargeting conversions with CRM dashboard Convert customers on instagram with shoppable messages Boost customer acquisition with 1-click social login Easily redeem points as there is no need of manual codes PageFly Landing Page Builder PageFly allows you to create a stunning landing page to convert your visitors. Easily elevate your store’s design with PageFly’s drag-and-drop editor. Get readymade templates or start with a new template and customize it to match your brand needs and goals. PageFly is perfect for all types of businesses who want to rapidly grow business. Get 100+ page templates and 100+ premade sections CRO focused elements like countdown, sales banner, color swatches etc Build SEO-friendly pages for your store to convert more visitors Responsive design for all types of devices Easily compatible with all Shopify themes Omnisend Email Marketing & SMS With Omnisend Email Maketing & SMS, Shopify merchants can sell more products to a wide range of customers. All the features are developed to grow the email list and boost sales. You can easily create professional emails within minutes using PageFly’s hundreds of pre-made templates. Apart from this, you can also send personalized emails to your customers. Create and send professional emails & SMS campaigns within minutes Say bye to coding with pre-made email marketing templates Show exit popups or spin-to-win to reduce cart abandonment Easily set up abandoned carts with one click, plus welcome & browse abandonment Build trust by adding social proof and displaying product reviews Conclusion As we have explored these apps, it's clear that these apps are more than just additions to your Shopify store. Having these apps on your store can elevate your store's performance, streamline operations, and enhance the overall customer experience. By leveraging essential Shopify apps effectively, you can build a resilient online store that not only meets but exceeds customer expectations.