You’ve acquired your customers through retargeting. Now, you want to retain them. It makes sense why: increasing customer retention rates by 5% increases profits by 25% to 95%. But the big question is, how can you retain your customers? How should you get them to shop and interact with your stores? This is where a loyalty program bridges the gap between one-time purchases and long-term customer retention. Understanding a loyalty program A loyalty program is a rewards program designed not just for merchants, but for customers. It’s the key to why customers stay and keep returning. So, before creating a loyalty program, merchants should ask, “Why should customers stick around?” The answer lies in offering benefits that are truly meaningful to them. Whether it’s discounts, free items, free shipping codes, or cashback, customers will decide based on how valuable and worth their time these rewards are. The bottom line: Customers want valuable rewards with simple actions to sign-up for a loyalty program. Why should you try a loyalty program? No matter where your business stands, you can always benefit from a loyalty program. Here are several reasons why: Turn interest into commitment Typically a customer journey in an e-commerce store looks like this: A customer discovers your store. They’re thinking about whether to buy something. They decide to make a purchase. Your brand keeps in touch to stay connected. A customer came back to your store aka repeat purchase Retargeting helps you with the first two steps, but a successful loyalty program will help you to achieve the final step. In other words, turning a one-time customer into a lifelong customer. How? By giving them tempting reasons to come back to your store, like Nordstorm’s Loyalty Program - the Nordy club : When we pay a closer look, we can learn that all their rewards are created to make customers feel special: Members-only discount Priority access to exclusive events Free items and personalized rewards Double points day Apps like Ako Marketing can help you create and manage effective loyalty programs. They allow you to tailor rewards and engagement strategies to fit your customer’s needs. Increase Customer Retention, CLV and Conversion Rates Customer Retention As discussed above, a successful loyalty program will keep customers coming back to your store. In fact, if you can keep your top customers, you’re on the path to growth. Various data sources support this, and many recognized that the top 10% of customers often spend significantly more compared to the rest. This opens up to a high customer retention rate. Customer Lifetime Value (CLV) The evolution to a higher customer retention rate also brings positive changes, including a higher customer lifetime value (CLV). High retention rates mean customers stay with the brand longer and make repeat purchases, leading to increased CLV. Merchants can leverage Ako VIP tiers to further enhance this CLV. Conversion Rate Once a high CLV rate is achieved, the prospect of unlocking a higher conversion rate is high. What’s interesting is that these customers went from knowing nothing about your brand to turning into a brand advocate, where they will do word-of-mouth. This opens up to the potential of new customers. To support this, merchants can implement a referral program that rewards loyal customers for bringing in friends and family. LHS, a Taiwanese lifestyle brand, implemented a personalized referral program and achieved a 70% loyalty program sign ups. If you’d like to learn more, you can check this blog. How to use a loyalty program with retargeting Using a loyalty program will supercharge your retargeting ads. We’ve previously learned the benefits - fostering loyalty, boosting customer retention, CLV and conversion rates. Here are a few tips on how to make the most of your loyalty program combined with retargeting. These tips will help you to stand out from the crowd! 1. Create Targeted Facebook and Google Audiences from VIP Tiers A loyalty program involves more than rewards. VIP Tiers can also help you segment your customers based on their engagement and purchases. Here’s how you can categorize them: Bronze - New or occasional customers Silver - Frequent buyers who have reached a certain threshold Gold - High-value customers with significant spending or engagement Platinum - Top-tier customers with the highest engagement and spending Establishing these segmentations will guide you in creating highly targeted and personalized advertising campaigns in Facebook and Google. An Adobe report shows that personalized retargeting can increase conversion rates by 20%. Even with these benefits, many companies don’t use personalization effectively. Here’s how you can maximize your retargeting ads with a loyalty program for Facebook and Google audiences: Facebook: Create Custom Audiences for each VIP tier by uploading their contact information to Facebook Ads Manager. This allows you to craft personalized ads specifically for each group. For instance, Platinum customers might receive exclusive offers, while Silver customers could get enticing promotions to increase their spending. Platinum ad example: “As a Platinum member, enjoy early access to our new collection and an exclusive 25% discount just for you! Shop now and get first pick on our latest arrivals” Silver ad example: “You’re almost there! As a Silver member, you get an extra 10% off your next order. Shop now and enjoy more savings!” Google: Similarly, upload these segmented lists to Google Ads to create Customer Lists. Use these lists to tailor your ads and retarget each tier effectively, ensuring your ads are relevant to their purchasing behavior and loyalty status. 2. Bring Back Cart Abandoners With Loyalty Rewards An essential element of bringing back cart abandoners is rewarding them with meaningful rewards through retargeting. Ecommerce brands can take several approaches to capture back the heart of their lost customers Retarget With a Member Sign-up Reward - Offer a welcome reward for customers who first join your loyalty program.For example, “Join our loyalty program today and get 10% off your first order!” This encourages them to complete the sign-up and start enjoying your rewards. Retarget with a VIP Premium Reward - Remind your customers the exclusive rewards they can get by becoming a VIP member. For example, “Become a VIP member and get 20% off plus free shipping on your next order!” 3. Analyze VIP Members Preferences for Retargeting Ads To stand out and deliver accurate targeted campaigns, it is important to steer clear of generic ads. The solution is a CRM software integrated with AI. By nature, humans want to be told, but not read. So what if you had an Ai software that could tell your red and green flags in your marketing campaign? Use the insights from AI to: Optimize our ad content - AI can highlight which images, videos, or messages perform best with your audience Refine your ad creatives - Merchants can take it easy and focus on content that are proven to be effective Enhance personalization - Use data to create more personalized offers for each VIP tier. Conclusion Using a loyalty program with retargeting ads can significantly boost customer engagement and sales. By creating targeted ads for different VIP tiers and analyzing their preferences with AI, you can deliver more relevant and effective campaigns. This approach helps turn one-time buyers into loyal customers, increasing retention, customer lifetime value, and conversion rates. Investing in personalization and smart retargeting strategies will pay off in stronger customer relationships and higher profits.

We're excited to announce our new partnership with Checkout Extensions Pro. This collaboration brings a suite of powerful eCommerce tools to Shopify merchants, helping you uncover hidden strategies, analyze shop traffic, and discover best-selling products with ease. About Checkout Extensions Pro: Customize your Shopify Checkout with Checkout Extensions Pro! 🚀 Boost sales and elevate the customer experience effortlessly with our no-code checkout widgets. Enjoy features like personalized upsell offers, custom fields, trust badges, testimonials, text blocks, image banners, and a wide range of other content options. Additionally, take advantage of AI-powered upsells, a free shipping bar, exclusive post-purchase offers, and pre-built templates to streamline your setup. Why You'll Love Checkout Extensions Pro: AI-Powered Upsells: Drive higher conversions with smart upsell recommendations. Custom Fields: Personalize the checkout process to suit your store's needs. Post-Purchase Offers: Offer exclusive deals immediately after the purchase. Trust Badges & Testimonials: Build customer confidence with trusted symbols and feedback. Free Shipping Bar: Increase order value by encouraging customers to qualify for free shipping. Surveys on Thank-You and Order Status Pages: Gather valuable customer insights effortlessly. Motivational Quotes: Add an inspirational touch to your checkout experience. Multi-Language & Currency Support: Cater to a global audience seamlessly. Take Action Today! Transform your eCommerce strategy with Akohub and elevate your Shopify Plus checkout experience with Checkout Extensions Pro! Start your free trial today and customize your checkout for higher conversions! About Akohub Akohub is the all-in-one marketing app that empowers Shopify stores with loyalty programs, marketing funnels, and retargeting features. Akohub’s mission is to help businesses thrive by enhancing customer retention, engagement, and sales, offering a comprehensive suite of tools for e-commerce success. Ako Loyalty Retargeting CRM is dedicated to helping e-commerce merchants boost customer repeat purchases and conversions with customizable loyalty retargeting programs. With this partnership, we aim to boost repeat purchases and conversions. For partnerships or further information, please contact: partnerships@akohub.com

We're excited to announce our new partnership with TrackingMore. This collaboration brings a suite of powerful eCommerce tools to Shopify merchants, helping you uncover hidden strategies, analyze shop traffic, and discover best-selling products with ease. About TrackingMore TrackingMore is the leading Shopify order tracking app that integrates with over 1300 carriers worldwide, it tracks your orders in real-time and takes your post-purchase experience to the next level! TrackingMore's Key Features: One-stop Order Management: Monitor and manage all your orders from a single dashboard, enhancing operational efficiency. Branded Page: Boost brand awareness and customer loyalty with customized tracking pages and notifications. Discount Upsell: Increase repurchase rates by recommending products and offering discounts during the customer return process. Email Notification: Customize notification templates and email notifications to improve your operational efficiency. Dropshipper Support: Tailored features for dropshippers, including options to hide or replace logistics information. TrackingMore's Benefits: Integrated with 1,300+ logistics carriers worldwide and kept growing Customized and automated email notifications Seamless integration with Shopify, Klaviyo, Pagefly, etc. Free monthly shipment tracking quota for small businesses Take Action Today! 🔔 Need help? TrackingMore's 24/7 customer service is always available. Start your business journey today with a 14-day free trial.🆓 👉Install TrackingMore today! About Akohub Akohub is the all-in-one marketing app that empowers Shopify stores with loyalty programs, marketing funnels, and retargeting features. Akohub’s mission is to help businesses thrive by enhancing customer retention, engagement, and sales, offering a comprehensive suite of tools for e-commerce success. Ako Loyalty Retargeting CRM is dedicated to helping e-commerce merchants boost customer repeat purchases and conversions with customizable loyalty retargeting programs. With this partnership, we aim to boost repeat purchases and conversions. For partnerships or further information, please contact: partnerships@akohub.com

Shopify Meetup Taiwan 2024 is just around the corner, and this year’s event will focus on practical strategies for increasing customer retention and driving repeat purchases—key aspects of running a successful Shopify store. Following the 2023 Shopify Meetup in Taiwan, which drew over 150 merchants, this year’s event will highlight success stories from Shopify Plus clients who have seen notable growth on the platform. Speakers such as Tony Jiang , Partnership Team Lead at Shopify Greater China, Jeff Li , Category Customer Marketing Manager at Logitech Hong Kong & Taiwan, Angela Lu , Director at Maoup, Tim Chiang, Business Director at Switcheasy, and Ray Kung, CEO of Akohub, will discuss how they’ve focused on customer retention and repeat purchases as critical factors for sustainable growth in ecommerce. We will also have a panel discussion with partners like PageFly, Qikify, BoostCommerce, and LitExtension. These partners will share their experiences and insights into how their solutions can help Shopify merchants improve customer acquisition, engagement, and retention. These industry leaders will provide a behind-the-scenes look at how they’ve managed challenges like increasing customer lifetime value, reducing customer turnover, and building brand loyalty. Whether you're seeking practical advice or inspiration, these stories will offer valuable insights for strengthening relationships with your customers. In addition to the success stories, the panelists will explore emerging trends in ecommerce and share actionable strategies to enhance repeat purchases through personalized customer experiences and the latest tools available on Shopify. Thank you to our sponsors: Family Mart, HCT, GemPages, and Firework. This event is suitable for both experienced Shopify merchants and those just starting out, offering real-world insights from Shopify experts, Shopify Plus stores, and app developers.

We're excited to announce our new partnership with LitExtension This collaboration brings a suite of powerful eCommerce tools to Shopify merchants, helping you uncover hidden strategies, analyze shop traffic, and discover best-selling products with ease. About LitExtension LitExtension is a trusted provider of eCommerce data migration services, offering accurate and reliable migration solutions for online businesses looking to switch between eCommerce platforms. With years of experience in the field, LitExtension has helped hundreds of thousands of businesses migrate several data types such as products, customers, orders, and other store information. Their expertise spans over 140 eCommerce platforms, including Shopify, WooCommerce, Magento, and BigCommerce, making them a versatile solution for a variety of online stores. Why You'll Love LitExtension: Key strengths of LitExtension's eCommerce data migration service include: Precise and reliable migration: Data is migrated with full accuracy, ensuring no loss or corruption. Customer privacy assurance: LitExtension guarantees that your data remains secure, safeguarding against unauthorized access. Personalized migration experience: Tailored services are available to meet the specific needs of each business Dedicated Personal Assistant (PA): A dedicated support representative ensures smooth communication and assistance throughout the process. Clear delivery process: LitExtension provides a well-defined migration timeline and process, ensuring transparency. Keep selling while migrating: Businesses can continue to operate without disruption, as migrations occur with no downtime. On-time commitment: The migration process is completed within the agreed timeframe, helping businesses plan efficiently. Take Action Today! Join us on this exciting journey to transform your Shopify store with real-time syncing, commission tracking, and automated order fulfillment. Elevate your marketplace and focus on growing your business with ease with LitExtension and Akohub! Unlock the power of seamless migration and enhanced operations—Download LitExtension Today! About Akohub Akohub is the all-in-one marketing app that empowers Shopify stores with loyalty programs, marketing funnels, and retargeting features. Akohub’s mission is to help businesses thrive by enhancing customer retention, engagement, and sales, offering a comprehensive suite of tools for e-commerce success. Ako Loyalty Retargeting CRM is dedicated to helping e-commerce merchants boost customer repeat purchases and conversions with customizable loyalty retargeting programs. With this partnership, we aim to boost repeat purchases and conversions. For partnerships or further information, please contact: partnerships@akohub.com

We're excited to announce our new partnership with Koala Apps! This collaboration brings a suite of powerful eCommerce tools to Shopify merchants, helping you uncover hidden strategies, analyze shop traffic, and discover best-selling products with ease. About Koala Inspector Koala Inspector is the ultimate eCommerce tool, essential for every dropshipper. With just one click, you can explore everything from pricing to live trends, retailer sources, and ad campaigns. It's a game-changer for those wanting to stay ahead in the Shopify marketplace. Why You'll Love Koala Inspector Shopify Theme & App Detector: Instantly identify the theme and apps used by any Shopify store. Best-Selling Products: Discover top products in every store to enhance your inventory. Shop Traffic Analysis: Gain insights into traffic trends and ad campaigns for strategic planning. Take Action Today! Join us as we partner with Koala Apps to supercharge your Shopify store with powerful insights and tools! About Akohub Akohub is the all-in-one marketing app that empowers Shopify stores with loyalty programs, marketing funnels, and retargeting features. Akohub’s mission is to help businesses thrive by enhancing customer retention, engagement, and sales, offering a comprehensive suite of tools for e-commerce success. Ako Loyalty Retargeting CRM is dedicated to helping e-commerce merchants boost customer repeat purchases and conversions with customizable loyalty retargeting programs. With this partnership, we aim to boost repeat purchases and conversions. For partnerships or further information, please contact: partnerships@akohub.com