"The Ako Marketing: Loyalty Retargeting CRM app offers easy-to-use features, such as the ability to adjust the conversion rate between spending and points, providing flexibility and convenience for brand owners.”- Nash Liao, Marketing Director

ABOUT GRASSPHERE 

Grassphere embodies the philosophy "We make it just right." Originating from Taiwan, the brand is renowned for its high-quality, eco-friendly, and sustainable products. Specializing in natural dried fruit water and mulled wine spice packages, Grassphere forms partnerships with local brands and premium companies to craft luxurious gift boxes.

Cosmetics giants like L'Oréal and Estée Lauder, as well as luxury names such as Chanel and Louis Vuitton, select Grassphere's products as exclusive gifts for their VIP customers. Hotels, including InterContinental, not only customize these exquisite gift boxes for their clients but also offer Grassphere’s tea bags to their room guests. In addition, Grassphere also collaborates with prestigious brands such as TSMC, and Mediatek to create custom gift boxes that are a preferred choice for high-end gifting during major holidays.

With an eye on global expansion, Grassphere is set to introduce its distinctive and sustainable products to a wider audience, maintaining its commitment to quality and eco-friendliness.

THE CHALLENGE
Increasing Customer Engagement and Streamlining Point Usage

Grassphere approached the Ako team to help them increase their customer engagement and make their loyalty program more appealing and convenient for their customers. They wanted to ensure that points were easy to accumulate and to be redeemed, while aligning with their customer’s habits, and encouraging repeat purchases.

Grassphere had four main requirements when choosing an app for their loyalty platform:

  1. Fully Customizable Loyalty Platform Built for Shopify: The platform needed to be completely adaptable to their specific requirements and compatible with Shopify Flow.
  2. Asia Market Expertise: They needed a partner that understood the Asian market and could help them scale to other regions.
  3. Intuitive Redemption Process at Checkout: They were looking for an easier way to convert orders through a user-friendly and efficient checkout process, which would also support future market expansion.
  4. Email Marketing Integration with Klaviyo: The platform had to integrate seamlessly with Klaviyo for effective email marketing. Klaviyo allows precise customer segmentation, so the app needed to integrate well and help deliver messages to the right target audience, reducing advertising costs.

THE SOLUTION
Implementing a Customizable Loyalty Program with Ako Marketing

Grassphere worked with the Ako enterprise team to create a loyalty program tailored to their needs. This loyalty program features VIP tiered membership rewards, and flexible point expiration rules, allowing different campaigns to set custom expiration dates for points. They also incorporated a specially designed account page that can display customer’s points in their account, upgrade and downgrade requirements, and order information. It made it easy for members to see how they earned points and reminded them of their remaining points and membership expiry whenever they checked their orders. This site encouraged members to repeat purchases and increase their customer loyalty.

 

Ako Marketing app integration with Klaviyo enabled Grassphere to send personalized email campaigns based on customer behavior and loyalty status, boosting engagement and the effectiveness of their marketing efforts.

"Integrating Klaviyo with the Ako Marketing app has unlocked significant potential for brands like Grassphere. This powerful synergy enables highly targeted email campaigns and personalized customer engagement, driving substantial improvements in both revenue and customer loyalty. Grassphere's success highlights the true impact of our integration, demonstrating how seamlessly our tools can enhance customer experiences and business outcomes."
Robert Gibson (Manager, Partnerships Team at APAC, Klaviyo)

THE RESULTS
Significant Growth in Revenue and Customer Loyalty

Grassphere's loyalty program has experienced remarkable success over the past year, driving significant growth in both revenue and customer loyalty. Through close collaboration with the Ako team, Grassphere has not only retained its existing customers but also expanded into new markets. The following metrics highlight the program's impressive performance from March to May 2024.

  • Year-over-Year Repurchase Rate Growth (March to May 2024): +120% compared to same period last year
  • Repurchase Revenue Increase: +65.27% Returning customers demonstrate better performance compared to new customers

Grassphere's loyalty program continues to thrive and expand into new markets. The Ako team collaborates closely with Grassphere, providing ongoing support to ensure sustained growth and success.