Merchants often face three common challenges: acquiring new customers, retaining existing ones, and encouraging repeat purchases. Although these challenges can be daunting, Ako Marketing: Loyalty Retargeting CRM is here to help! With our retargeting feature, you can re-engage lost customers, connect with existing ones through our CRM, and encourage repeat purchase with our loyalty program. Let’s explore how Ako Retargeting, Loyalty Program, and CRM services can enhance your customer engagement and boost your sales. Additionally, at the end of this blog, we will introduce you to some case studies that demonstrate our success.
1.Retain Customers With Ako Loyalty Program
Since retaining customers costs 5 to 10 times less than acquiring new ones, it's crucial to focus on encouraging them to come back and make repeat purchases. Ako Loyalty Program offers a range of benefits tailored to reward loyal customers and keep them coming back. With features like VIP Membership tiers, automatic points redemption, referral code and product review rewards, customers are constantly motivated to engage with your brand.
Why You Should Have a Loyalty Program?
Let’s think about your favorite coffee shop. Why are they your favorite? Maybe it’s because they’ve made you feel special by remembering your name and usual order. Loyalty programs are designed to make customers feel valued and have them come back for more. But it’s not just about the customers – it’s about your growth too. A loyalty program can provide you with valuable insight about your customers to help you create marketing strategies.
For example, Starbucks' loyalty program is designed to make you feel valued. As a member, you earn Stars for every dollar spent, which can be redeemed for free food and drinks. With different tiers like Green and Gold, you can get more perks, such as free refills, birthday treats, and personalized offers.
Why You Will Love Our Loyalty Program:
3. Simplify Your Checkout Process With Seamless 1-Click Points Redemption
We know that our customer’s time is precious, so we’ve made it easier for them to use your rewards for more purchases. With our seamless 1-click points redemption, your customers can use points that can be easily applied at checkout. No more extra steps or complicated processes—just a smooth, hassle-free experience that lets your customers enjoy your rewards instantly. The checkout process also includes a one-click social login account (Facebook, Instagram, Google, LINE) button for quick registration.
2. Encourage Repeat Purchases With VIP Membership Tiers
Creating a VIP program is a proven strategy to increase customer loyalty and drive repeat purchases. The more customers spend, the more benefits they receive as they advance through the ranks. For customers to advance, they have to earn points, spend more, or participate in special promotions. In exchange, they can enjoy exclusive discounts, early access to sales, special gifts, get cash back incentives, and free shipping. Here is an example of Playstation’s Membership:
3. Acquire New Customers With Referral Code
Referral programs have been shown to significantly increase customer acquisition— in fact, referred customers are 4 times more likely to make a purchase compared to non-referred ones. When you share your personalized code with friends and family, both of you will enjoy exclusive discounts on your next purchase.
4. Build Your Store’s Reliability With Product Review Rewards
By partnering with Judge.me and Akohub, we’ve made it easier for your customers to share their honest opinions and experiences about your products. Every time they leave a review, they will earn rewards that can be used towards their next purchase. This not only encourages more reviews but also helps build trust among new customers.
5. Keep Customers Engaged By Doubling Points
We understand how crucial it is to keep you excited about shopping with us, which is why we're thrilled to introduce our new Double Points feature! With Ako Marketing integrated with Shopify Flow, you can double your customers' point rewards during specific periods to keep them engaged and excited.
For instance, if customers usually earn 100 points by spending $100, you can host an event where they can earn up to 200 points for the same amount. This is a fantastic way to boost customer loyalty and enhance their shopping experience.
2.Win More Customers With Ako Retargeting
Are you having trouble acquiring new customers? You're not alone. Many merchants face the same challenge, but with Ako Retargeting, you can turn this around and not only attract new customers but also retain them and encourage repeat purchases.
Why Should You Include Retargeting?Retargeting can help you reconnect with potential customers who have shown interest in your products, or visited your website but haven’t yet made a purchase. One great example is from Nike. They use retargeting to remind users of items they viewed or added to their shopping carts but did not purchase. These ads appear on other websites you visits, often with personalized messages like "Suggested for you"
Our retargeting funnel is designed to help you re-engage with potential customers and help you to increase conversion rates. The funnel consists of several stages, each targeting different aspects of the customer journey, from awareness to retention. Here's a breakdown of each stage:
1. Awareness (Consumer Familiarity)
In this first stage, we focus on raising awareness of your brand. With Prospect Targeting, we want to target potential customers at Facebook, Instagram, Google and Youtube who have shown interest in the products similar to yours, even if they haven’t visited your website yet. Think of it as introducing yourself to someone new and making a memorable impression.
2. Engagement (From Traffic to Website)
Now, let's say someone noticed your organic posts on Facebook or Instagram, saved your post or sent a message to your page. That’s great, but we don’t want to lose touch, right? Engagers Retargeting helps us reconnect with those who’ve shown interest across social media platforms, helping you gain valuable traffic. For example, if someone likes your Instagram post, Engagers Retargeting helps you show them more of your content to keep their interest alive.
We can also engage with your customers through Instagram DM Automation. Let’s say that a customer typed a specific comment on your post: “I want that product! +1”. Our app will automatically reply and send a DM to offer curated discounts to those that commented. In this way, you can build relationships with your customers and make them feel special.
3. Conversion (Make a Purchase)
In this stage, we want to turn those interested visitors into paying customers. We use three tools to make this happen: Website Visitors Retargeting helps remind people who visited your site but didn’t buy, encouraging them to come back and complete their purchase. Dynamic Product Ads show personalized products based on what they browsed, like a friendly reminder, “Hey, you left this behind, want to take another look?” And Google Performance Max ensures your brand is seen across all of Google’s platforms, reaching the right people at the right time.
4. Retention (Brand Loyalty)
Finally, we focus on retention through Loyalty Retargeting. This stage is all about keeping your existing customers engaged and encouraging them to make repeat purchases. To do this, we target customers who have made a purchase in the past that promote new products or special offers. For example, the ad can say, "We miss you! Enjoy 20% off your next purchase with code WELCOME20."
3.Grow Your Business With Ako CRM Intelligence Dashboard
At Ako, our priority is to help you build long-lasting relationships with your customers. We understand that with all the data available, it can be overwhelming to digest and analyze raw information. That’s why our CRM Intelligence Dashboard is designed to simplify this process for you.
Our CRM Intelligence Dashboard breaks down all the data—not just about your customers and trends, but also your marketing performance and business summary—and pairs it with actionable solutions. No matter what industry you’re in or what stage your business is at, our CRM intelligent dashboard provides you with the insights needed to understand your business health, customer behavior, and marketing performance.
Why is the Customer Intelligence Dashboard Important?
Just like going to a health checkup to understand your body's condition, using a CRM intelligence dashboard gives you a clear picture of your business's health. Let’s say that you run a bakery. Our CRM intelligence dashboard will help you to understand how much you’ve sold, how many customers keep coming back, and how effective your marketing campaigns are, making it easier to make decisions that keep your business on track.
One day, you notice fewer customers returning for your signature chocolate croissants. With Ako CRM intelligence dashboard, you quickly discover that customers want more variety. By segmenting your customer data, you see that younger customers prefer new, trendy flavors. So, you introduce a matcha croissant, and soon enough, your sales go back up! With our CRM intelligence dashboard, you're not just managing data; you're building a successful business.
How We Can Help You:
1. See Your Business Health With Our Business Summary
Our Business Summary dashboard acts as a personal assistant for your sales and orders! You'll get a clear view of your total sales and total orders and even see the returning orders and sales rate. This way, you will get to know which order is from your happy loyal customers! We can also help you to identify trends and understand the performance of your products through line charts.
2. Understand Your Customers Better With Our Customer Summary
Managing customers can be challenging, especially with the overwhelming amount of data. But our Customer Summary dashboard simplifies this process by providing a clear and reliable 360-degree view of your customers! Here is how we can help you:
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Customer Profile |
All information you need about your customers - quickly identify your loyal returning customers and understand the percentage of repeat customers. |
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Marketing Impact Measurement |
See the number of customers acquired through marketing efforts, including loyalty programs, marketing automation, and paid media campaigns. |
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Sales Forecasting |
With Average Customer orders spend (LTV) and Average customer acquisition cost (CAC), you can understand the customer average spending and track how much it costs to bring in a new customer. |
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VIP Tier Segmentation |
Easily categorize your customers into VIP tiers (Bronze, Silver, Gold) based on their spending and engagement. |
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Demographic Analysis |
Tailor your marketing to the demographics (age, location, and gender) of your customer base, ensuring that you are meeting their specific needs |
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Order & Spend Tracking |
Understand what your Average Order Value (AOV) is and track your customers order count and spend. |
3. Boost Your Campaigns With Our Marketing Summary
Struggling to understand which of your marketing strategies are actually working? Our Marketing Summary dashboard provides the clarity you need!
Loyalty Program Insights – Discover how your loyalty program drives sales and orders. Track the impact of points rewards, discount redemptions, and referrals effortlessly. Our system even keeps an eye on total points issued and redeemed, giving you a clear picture of your program’s success.
Automated Campaign Performance – Get clear, detailed insights into your automated marketing campaigns. See the sales and orders they generate, the customers they attract, and engagement metrics like deliveries and clicks. Understand how your automation is reaching and engaging your audience without the guesswork.
Paid Media Campaign Performance – Understand every aspect of your paid media campaigns. From sales and orders to customer acquisition, our Marketing Summary dashboard tracks it all. Get a breakdown of ad spend, impressions, reach, and clicks. Know your costs with precise metrics like cost per thousand impressions (CPM) and cost per click (CPC). Track conversions and see how your ads drive add-to-cart actions and purchases. Finally, measure your return on ad spend (ROAS) to ensure every dollar is well spent.
4. Optimize Your Ads With Our Creative SummaryTake control of your advertising with our Creative Summary dashboard. This tool provides a clear overview of all your ad creatives, helping you understand the full scope of your advertising efforts.
Understand Your Creative Landscape – Our Creative Summary dashboard offers a complete count of all your ad creatives, providing a clear picture of your advertising scope. This helps you gauge the extent of your creative efforts and identify opportunities for expansion or optimization.
Link Creativity to Conversions – Tired of ads that don’t convert? Evaluate which ad creatives are driving the most purchase conversions. Directly linking creative performance to sales, this feature empowers you to focus on high-performing creatives and improve your overall conversion rates.
Know What Works Best for Your Ideal Customers – When designing your VIP loyalty program, usually the goal is to increase the amount of premium VIP tier members. Our creative intelligence dashboard can analyze the proportional distribution of each VIP tier for each marketing creative content. This insight allows you to curate precise marketing strategies and campaigns that convert, helping you to make the best out of your marketing campaigns!
Conclusion
Ako Marketing: Loyalty Retargeting CRM is designed to help you overcome the challenges of acquiring new customers, retaining existing ones, and encouraging repeat purchases. By leveraging our powerful loyalty program, effective retargeting strategies, and comprehensive CRM dashboard, you can enhance customer engagement, build lasting relationships, and drive your sales growth. Ready to transform your Shopify store with Ako Marketing: Loyalty Retargeting CRM? Download the app today and start boosting your customer engagement and sales!