Imagine turning every potential customer into a loyal advocate for your brand. Word-of-mouth (WOM) marketing is incredibly powerful, a recent Nielsen study found that 92% of consumers trust recommendations from friends and family over any other form of advertising. Word of mouth marketing uses genuine recommendations from satisfied customers to promote products or services. It is one of the most effective marketing strategies as it inspires trust and authenticity. When was the last time you bought something without checking reviews or asking for recommendations? It's probably been a while. So, how can companies leverage this strategy? Creating strategies that promote and encourage word of mouth can significantly increase a brand’s reputation and customer base. In this blog we’ll explore how integrating loyalty programs, retargeting and reviews can help you to boost sales and create customer loyalty.
How to Incentivize Reviews with Loyalty Programs
Customer reviews generate social proof for your brand and significantly enhance your word-of-mouth credibility. Customers who leave reviews are often your most loyal advocates, and new customers rely even more on their experiences when deciding whether to trust your brand and make a purchase.
Using Loyalty programs to incentivize and encourage customers to leave reviews is a smart strategy. You can show them the points they could earn and the rewards they could accumulate by writing a review. This not only motivates customers to share their experiences but also enhances their engagement with your loyalty program.
Imagine a potential customer walks into your online store and browses a set of running shoes but leaves without making a purchase. Later, while searching for their favorite news site, they see an ad for the particular running shoe they viewed on your website, completed by another satisfied customer with an impressive 5 stars review. This ad serves as a reminder of their interest in the product and uses social proof to encourage them to return and complete their purchase.
Incorporating customer reviews into your retargeting campaigns can increase the credibility of your ads. When potential customers see positive reviews from real users, they are more likely to trust your brand and consider making a purchase. Including excerpts from 5 stars review content in your ads can instantly create a sense of trust and authenticity.
Ako Marketing: Loyalty and Retargeting Program seamlessly integrates with Judge.me, creating a powerful partnership that incentivizes customer reviews. This integration not only encourages valuable feedback but also strengthens customer loyalty by rewarding their engagement. By setting up a product review loyalty campaign through the Ako Marketing: Loyalty and Retargeting app, customers can earn X points for leaving a review, which they can then use towards their next purchase. This approach motivates customers to share their experiences and enhances their connection with your brand.
Benefits of Integrating Loyalty Programs and Retargeting
Combining loyalty programs with retargeting strategies can provide a strong marketing strategy to engage customers, enhance brand advocacy, and provide repeat purchases. By maintaining customer engagement and having incentives to return, companies can build customer loyalty and increase word-of-mouth marketing. Here are some key benefits of combining these powerful tools:
Increase Customer Engagement: Combining loyalty programs with retargeting keeps customers engaged with your brand by continuously offering them reasons to return. Engagement metrics often show that customers who are part of loyalty programs are more likely to interact with retargeting ads.
Boost Brand Advocacy: Satisfied customers become brand advocates, and spread positive word of mouth.
Increased Conversions: Retargeting with social proof increases the chances of converting potential customers.
Increase Customer Loyalty and Repeat Purchases: Rewarding customers for their engagement leads to long-term loyalty and repeat purchases. When customers feel valued and see tangible benefits from their interactions with your brand, they are more likely to remain loyal and make repeat purchases. Loyalty programs that offer points or rewards for repeated engagement and purchases can significantly boost repeat business.
Conclusion
Integrating retargeting and reviews into your loyalty program you can dramatically enhance your word of mouth marketing efforts. By encouraging and leveraging analytics in retargeting campaigns, you create powerful presentations that engage customers, generate brand advocacy growth, and increase repeat purchases. Start using these strategies today and watch your brand grow through the power of word of mouth.