Author: Chris Chia
Estimated Reading Time: 3 minutes
The latest U.S. Department of Commerce retail data for August shows a clear trend: the e-commerce market is becoming more competitive in the US. Year-to-date Non-Store Sales (a key indicator for e-commerce) have risen by 8.3%, down from the historical average growth of 12.4%. This signals competition among online sellers will be fiercer than ever for this year Black Friday and Cyber Monday (BFCM).
The Challenge: Standing Out in a Crowded Market
As e-commerce growth slows, standing out is more important than ever. While many sellers focus heavily on ads and video content for social media ahead of BFCM, they often overlook the potential of their own ecommerce website. Here’s the reality: If your videos are only on social platforms, you’re not maximizing their potential to drive sales. You’re leaving money on the table.
Relying on YouTube and GIFs isn’t enough. YouTube videos distract visitors with ads and unrelated content, and there’s no clear call to action to guide customers. GIFs, with their short, repetitive loops, lack the detail needed to engage shoppers effectively.
To truly stand out, you need a video solution built for e-commerce and DTC websites—a solution that creates immersive, shoppable experiences directly on your site. This is where Firework enterprise-grade Video Commerce solution excels.
Why Firework is the Right Partner for Your BFCM Strategy
- Proven Results Across All Business Sizes
Firework has a proven track record of delivering results, no matter the size of the business. For example, Promise Cosmetics, an emerging U.S. brand, saw a 296% improvement in conversion rates within just three months after switching from YouTube videos to Firework.
- Easy 10-Minute Setup
Firework is incredibly easy to integrate. For Shopify users, simply download the Firework app from the Shopify App Store, and your site becomes a video-first destination in just 10 minutes. Firework also integrates with platforms like WooCommerce, Salesforce, and Adobe, and for custom-built sites, it requires just one line of code to implement.
- Zero-Disruption, Trusted by Global Brands
Firework is trusted by leading global brands like Unilever, Samsung, L'Oréal, Williams Sonoma, GAP, Levi’s, and Lego. The platform is designed to have almost no impact on your site’s performance while delivering world-class video experiences.
- The Only All-in-One Video Commerce Solution
Firework is the only provider offering a complete suite of video commerce tools in one platform—from Shoppable Video and Digital Showrooms to 1:1 Video Shopping. Firework ensures your shopping experience perfectly aligns with your brand identity. Customers buy when their expectations are met, and your brand experience is key to achieving that.
- Affordable and Accessible Pricing
Whether you’re a small business or a larger enterprise, Firework pricing model is designed to work for you. In fact, Firework is free for websites with less than 1,000 monthly visitors, making it a perfect choice for brands of all sizes to access enterprise-level video solutions without breaking the bank.
Maximize Your BFCM 2024 with Firework
As online shopping becomes the norm, video commerce is the next frontier. The shift to video-driven e-commerce is inevitable, and those who invest now will gain a significant advantage. During high-stakes periods like BFCM, this edge could make all the difference. Don’t let your video content go to waste on social platforms—bring it to your website and watch the sales roll in.
With Firework, you’ll be fully equipped to dominate this year’s BFCM and beyond. It’s time to unlock the potential of your website and take your business to the next level.
Unlock Your Free BFCM 2024 Firework Starter Plan
This BFCM, we’ve partnered with Akohub to offer a 1-month free Starter plan for businesses with 10,000 monthly visitors who are on Shopify, empowering SMEs to boost revenue during this competitive season.
Follow these 2 simple steps to claim your free plan:
- Integrate Your Shopify Store with Firework: https://help.firework.com/how-to-setup-your-shopify-integration
- Add Akohub x Firework 1-month free Starter plan Code here (Code: AKO30)
If your traffic exceeds 50,000 visitors, contact us today for a tailor-made solution to help you crush your BFCM goals.
Author information
Chris Chia is the Senior Director of Growth & Partnerships at Firework, with over a decade of experience in the commerce software industry. He played a key role in scaling a previous Commerce SaaS venture to unicorn status, leading to its successful exit. Chris’s expertise helps brands leverage the power of technology to achieve success in competitive markets.