Akohub | From You to Them: The Magic of Birthday Rewards in Loyalty Program article
Akohub Logo

From You to Them: The Magic of Birthday Rewards in Loyalty Program

May 06, 2024

Imagine waking up on your birthday to find your inbox flooded with messages, but not just any messages. They come with perks, discounts and freebies. This is the magic of birthday rewards for loyalty programs. Online stores love celebrating your special day because it strengthens the bond between you and their brand. It's their way of saying, "We're glad you're with us!" These rewards will make you a VIP. So, the next time you get a birthday bonus, know that it’s not just a gift—it’s a thoughtful strategy to keep you engaged year-round. Let’s go into more detail in this blog and how you can incorporate this functionality into your loyalty program

The Importance of Personalization in Customer Loyalty

It’s important to make your loyalty program feel personal to each customer. You want to make your customers feel special when they join your loyalty program. Personalization makes your loyalty offer stand out. This approach increases customer engagement because people are likely to participate in a program that matches their personal preferences and needs. According to Forbes, Loyal customers are 5x more likely to purchase again. In short, customizing your loyalty program transforms from just a transaction into a meaningful relationship.

Consider a scenario where a customer frequently buys sportswear from your online store. Instead of offering generic discounts as loyalty rewards, use personalization to enhance their experience. Send targeted emails before their birthday, highlighting special offers on the latest activewear collections or one free accessory with their next purchase.

By tailoring rewards to a customer’s interests and past purchase behaviors, you not only increase the likelihood of engagement but also create a sense of appreciation and recognition. This strategy is designed for anyone to transform a loyalty process from a mere transactional interaction into a meaningful relationship-building opportunity.

Types of Birthday Rewards to Include in Your Program

Source: Birerly

When it comes to celebrating a customer’s birthday, you offer a golden opportunity to make them feel exceptionally valuable and solidify their brand loyalty. Here’s a breakdown of birthday rewards you might consider incorporating into your loyalty program:
Discounts: Offering a percentage of their purchases or specific items is a tried and tested strategy. Not only does it encourage new sales, but it also conveys a sense of appreciation.
Free gift: A common way, giving a small item or sample item as a gift is a tangible way to show gratitude. It's a sign that says, 'We value you.'
Free services: For service-based businesses, consider offering free services like car washes or yoga classes. Thoughtful signs like this can really brighten someone’s day.
Exclusive offers: Additional quick offers or special offers especially for birthday customers add a touch of exclusivity and further enhance their experience.
Bonus Points: Rewarding customers with bonus points during your loyalty program not only acknowledges their special day but also encourages continued engagement with your brand.

By mixing and matching these rewards, you can ensure that your birthday plan stays fresh and exciting for your customers year after year

Leveraging Technology for Effective Birthday Rewards Delivery

The benefits of technology are a huge part for successful birthday rewards, enhancing customer experience and brand engagement. A personalized birthday surprise that lands in a customer’s inbox at midnight on their special day. This is the power of automation, facilitated by tools like the Ako Marketing App.

With Ako Marketing App, Shopify stores can streamline birthday reward offers, eliminate manual processes and ensure timely and personalized customer engagement. By using customer relationship management (CRM) features, you can also get valuable insights into customer preferences and behaviors, enabling companies to track effective birthday rewards and improve their strategy over time. This data-driven approach ensures that Shopify stores can send automatic emails or text messages that not only extend birthday wishes but also offer personalized discounts or rewards that not only shows appreciation but also creates a deeper emotional connection with customers. 

Integrations with social media platforms allow for personalized messaging or rewards to be shared, making a customer feel important, and further solidifying brand loyalty.Using Ako Marketing App's power, transactions can be made easier memorable for their customers, increasing both satisfaction and loyalty.

Maximizing Birthday Rewards with Retargeting Strategies

Retargeting plays a valuable role in increasing birthday rewards within a loyalty program, by helping make them more impactful and effective. Here’s how to add retargeting to birthday rewards:

Reminders and Countdowns: Retargeting can be used to remind your loyal customers of upcoming birthday rewards as the date approaches. By displaying targeted ads or sending personalized email reminders, Shopify stores can ensure that consumers are aware of a special offer awaiting them on their birthday.

Customized Offers: Tailor birthday rewards based on individual customer preferences and purchase history. By analyzing past interactions and search behaviors and browsing behavior, you can create personalized offers that are highly tailored to each of your customers, increasing the likelihood of redemption.

Exclusive Promotions:Promote exclusive birthday offers that are available only to loyalty program members. By highlighting the unique benefits of birthday rewards, your Shopify Store can incentivize customers to sign up for the loyalty program or encourage existing members to remain engaged and active.

Post-Redemption Follow-Up:After customers redeem their birthday rewards,follow up with personalized thank-you messages, additional offers, or recommendations based on their recent purchase. This helps to reinforce positive experiences and encourages ongoing engagement with the brand.

Re-Engagement Campaigns: For customers who haven't redeemed their birthday rewards or haven't engaged with the brand recently, retargeting can be used to re-engage them by reminding them of the offer and encouraging them to take action before it expires.

By incorporating retargeting into Birthday Rewards within a loyalty program, you can enhance customer engagement, increase redemption rates, and strengthen brand loyalty, ultimately driving long-term success and profitability.

Real-Life Success Stories: Brands That Got It Right

Starbucks, Sephora, and Amazon Prime are great examples when it comes to loyalty programs that nail the birthday rewards game. Starbucks offers free drinks or food on your birthday, making customers feel really special. Sephora offers its Beauty Insiders exclusive gift options, enhancing its image as a consumer-focused brand. Then there’s Amazon Prime, which surprises members with special discounts and deals. These companies practice the art of making customers feel valued, increasing loyalty and long-term engagement. Taking advantage of the simple pleasures of giving on someone’s special day, they got it right. Their success means that understanding and celebrating your customers can lead to lasting relationships and, of course, business success.

*Sephora's Beauty Insider program offers members a complimentary sample when they visit a store on their birthday. This dual benefit not only reduces shipping expenses for the brand but also drives foot traffic to their physical locations.

Measuring the Impact of Birthday Rewards on Customer Loyalty

Birthday rewards are a win-win. Customers feel special, and businesses see more loyalty. It's like giving a high five that keeps echoing. Here is how they make a difference. First, they increase feelings of gratitude. When clients get a treat on their birthday, they feel recognized. This emotional connection facilitates attachment. After that, they make sales. The free product may get someone to come, but they tend to buy more when they are there. It’s not just about the free coffee; That applies to muffins purchased to take away. Also, birthday bonuses can make your business stand out. In a sea of ​​loyalty programs, that birthday cheer should be the beacon that draws customers to you, not the competition. Lastly, they make word of mouth buzz. People love to share positive experiences, especially when it’s personal. Birthday rewards aren’t just treats; it is a time that can be shared. Measure impact by keeping an eye on repeat business, number of referrals and total sales. When done correctly, birthday rewards aren’t just an annual high five; They are an investment in lasting customer loyalty.

Conclusion: The Lasting Magic of Birthday Rewards

Birthday rewards are a win-win. They make your customers feel special and encourage them to keep coming back. Think of it this way: a small gift can turn regular customers into loyal customers, and loyal customers will talk. They share their experiences with friends and family, bringing in more customers. Plus, birthday rewards aren’t just instant purchases. They are about building long-term relationships. The benefits of customer loyalty and word-of-mouth advertising are priceless. Embrace the full potential of your loyalty program with Akohub, and watch your store flourish. Explore Ako Marketing on Shopify today and get a 14 days free trial.

About Akohub:
Akohub provides an all-in-one Shopify loyalty retargeting app - Ako Marketing to foster the growth of Shopify stores. The Ako Loyalty Program enhances customer retention with VIP Tiers and various points-earning opportunities like Referrals, Signups, Reviews, Birthdays, and 1-Click Social Login. Key features include seamless points redemption at checkout, Instagram Automation for shoppable messages, a CRM Dashboard for deeper insights, and the Ako Marketing Funnel to boost retargeting conversions while reducing ad costs. Feel free to try it from the Shopify App Store!