How do I set my retargeting campaign?
December 21, 2016
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Why Popups Matter in 2025 for Shopify Stores
With millions of Shopify stores competing for attention, you need more than just great products, you need great timing. That’s where popups come in. When used well, popups help you connect with your customers in real time, offering just the right message at the right moment. From welcome offers to cart recovery nudges, popups are one of the most cost-effective ways to improve conversions. And in 2025, they’re more than just attention grabbers, they’re smart tools that drive results. What Role Do Popups Play in Your Shopify Funnel? Think of popups as a conversation starter and not a disruption. The key is relevance. Used properly, they help you: Encourage first-time buyers with a discount or free shipping Capture emails and phone numbers for future campaigns Remind shoppers about their cart before they leave Promote special offers without overwhelming your homepage In fact, Wisepops found that well-designed popups can boost onsite conversions by over 9%. If you’re not using them yet, you’re likely missing out. Match Your Popup to Your Customer Journey Different customers need different prompts. Shopify merchants often use a mix of popup types depending on where the customer is in their journey: Welcome Popups: Greet first-time visitors with a one-time offer Exit-Intent Popups: Trigger when a shopper’s about to leave Time-Delay Popups: Appear after a visitor shows interest but hasn’t taken action Gamified Popups: Engage with spin-to-win games or quizzes Curious about the top-rated apps? Explore these: 21 Best Shopify Coupon Box Popup Apps and Best Email Popup Apps in 2025 Boost Your Loyalty Program with Popups: Drive More Conversions Integrating popups with your Shopify store’s loyalty program can enhance customer retention and increase conversions. By linking your loyalty rewards directly to specific product pages, you make it easy for customers to redeem their points while shopping. Popups can be strategically triggered to show loyalty incentives, such as "Earn 200 points when you buy this product" or "Unlock 10% off with your loyalty points." Why It Works: Increased Engagement: Popups remind customers of the rewards they can earn or redeem, increasing the likelihood of a purchase. Seamless Experience: By linking directly to product pages, the transition from interest to purchase is smooth and efficient. Customized Incentives: Offer tailored discounts based on customer behavior and loyalty tier, ensuring the popup is relevant to each visitor. To get started, you’ll need to ensure that your loyalty program is set up to track points, offer rewards, and integrate smoothly with popups. Akohub can help you customize these popups and integrate them into your Shopify store, ensuring that the design, functionality, and customer targeting are optimized for maximum impact. Check out Akohub's services to get expert assistance in developing and customizing popups linked to your loyalty program rewards: Akohub Agency Website. How to Add a Popup to Shopify (Step-by-Step) Step 1: Choose a Reliable Popup App Shopify doesn’t offer native popup features, so you’ll want a third-party app. Look for tools that support email and SMS collection, smart targeting, and easy integrations. Popular options include: Privy – Great for beginners Omnisend – All-in-one email and SMS marketing Justuno – Advanced targeting and AI triggers Retainful – Focused on cart recovery and automation Compare tools in these discussions: Best Pop Up App on Shopify Top 15 Shopify Popup Apps (2025) Step 2: Install and Customize Once your app is installed, set it up to match your brand and goals. Start with: Custom layout and copywriting Clear CTA like “Unlock 10% Off” or “Get First Access” Targeting rules based on time, scroll depth, or exit behavior Email/SMS sync with tools like Klaviyo or Omnisend Keep it focused: One message, one CTA. Don’t overwhelm. Step 3: Use Behavioral Targeting To avoid annoying your customers, your popup should feel helpful, not random. Segment based on: First visit vs return visit Cart behavior Pages viewed or time spent Traffic source (like paid ads vs email link) Apps like Akohub offer an effective AI segmentation to target the right customers and identify missed opportunities. Not only do they offer strategies, but they also provide action insights for you to take. Design Best Practices for Shopify Popups Good design is just as important as a good offer. Follow these principles: Use mobile-optimized templates Keep it short (1–2 fields max) Use a strong CTA button Limit large images to improve speed Add urgency when it fits ("Offer ends today") Take GymShark, as an example. They use an exit-intent popup that appears when a user shows signs of leaving the site with items in their cart. The popup offers 10% off if they complete their purchase now. Why it works: Timing is smart because it triggers only when someone is about to leave. Urgency is built-in with “complete your order today.” The incentive is clear and compelling. If you have high cart abandonment rates, test an exit-intent popup with a small discount or free shipping. Measure What Matters: Popup Performance Metrics To understand what’s working, track: Conversion Rate: Who sees your popup vs who signs up Bounce Rate: Does the popup scare visitors away? Revenue Attribution: Are popup users buying more? Subscriber Growth: Are you building a quality list? Most popup tools offer dashboards, or connect your data to Google Analytics or Shopify reports for deeper insights. FAQs: What Merchants Want to Know Q: What’s the best Shopify popup app for beginners? A: Tools like Privy and Omnisend are easy to set up and offer pre-built templates. Check out DelightChat’s app guide for more options. Q: Do popups hurt my SEO rankings? A: Not if done right. Google recommends avoiding full-screen mobile popups. Stick to small, user-friendly designs. Q: Can I collect both email and phone numbers in one popup? A: Yes. Just be clear why you need both and what users will get in return. Q: Should I show popups to returning customers? A: Only if you have a new offer or relevant message. Segmenting is key. Q: How often should a popup appear? A: Limit to once per session, unless triggered by new behavior (like cart updates or new pages). Resources for Better Popup Results Looking to level up your popup game? Check out these helpful resources: Best Shopify Promotion Popup Apps in 2025 Top Email Popups for Shopify Stores Shopify Community on Email, SMS & Popups 15 Best Popup Apps for Shopify in 2025 Top 10 Email Capture Apps Final Thoughts: Why Popups Still Work in 2025 Smart popups aren't just good for conversions—they’re great for customer experience. When visitors feel like your popup is helping them discover a deal, solve a problem, or save time, they’re far more likely to take action. Here’s what successful Shopify merchants do: Align popups with buyer intent Keep designs clean and copy persuasive Use data to refine what works Avoid overuse and focus on the moments that matter most The right popup, shown at the right time, can drive serious ROI. Start testing now and watch your engagement and revenue grow.
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