In today's digital era, the world of eCommerce is becoming increasingly competitive. Many merchants struggle to attract new customers, retain them, and encourage repeat purchases
Imagine individuals visiting your Shopify store, adding a few items to the cart, and then leaving everything behind. Isn’t a loss of sales opportunity for your brand? Indeed, it is!
Do you want to gently nudge your customers to come back and make a purchase? "That is where retargeting comes into play! It can help boost the conversion rates of your Shopify store and enhance your revenues.
In fact, only 2 percent of visitors are likely to convert on their first visit. However, when consumers view retargeting ads, they are 70 percent more likely to convert.
In this article, you will explore how loyalty retargeting can drive a higher conversion rate for your Shopify store. Let’s dive in!
What is Retargeting?
Retargeting is basically a digital marketing strategy that focuses on identifying users who have engaged with an advertisement or website of a brand and delivering them additional ads. It allows brands to retarget consumers who have previously shown interest. The core aim of retargeting is to enhance engagement and drive more conversions
Benefits of Loyalty Retargeting for Shopify Store
Are you still wondering whether investing in loyalty retargeting to boost your Shopify conversion rate is actually worth it? Delve into the prominent benefits it can offer!
Enhances Customer Engagement
Retargeting provides you with an opportunity to connect with your customers on a personalized level. You can analyze their previous interaction with your brand and tailor ads to meet their preferences and specific interests. It can make your customers feel valued while increasing their engagement rate.
For instance, a customer has made a purchase from your Shopify store before. You can retarget such customers with ads for complementary products. Moreover, offering them exclusive discounts can also help to boost Repeat Purchases.
Increases Brand Awareness
In the cut-throat competition of today, making your brand memorable is challenging. However, when you display targeted ads to individuals who have interacted with your Shopify store before, reinforcing your brand message and keeping your business at the top of their minds becomes easy.
For instance, a consumer visited your online store but did not purchase anything. Loyalty retargeting can help remind them about your products and services. As a result, there is a better chance of improving your Shopify conversion rate.
Cost-Effective Marketing
Today, building a Shopify store is feasible as well as cost-effective when consulted with the right partner, but what about its marketing approaches?
While there are several digital marketing strategies that Shopify stores can leverage, retargeting proves to be the most budget-friendly one. It allows you to target consumers who already have an interest in your brand or the products and services you offer. As a result, you can expect higher returns on your ads spend.
Top Loyalty Retargeting Strategies to Boost Conversion Rates
Are you looking for ways to enhance your Shopify conversion rate? Delve into the top loyalty retargeting strategies you can leverage!
Leverage Eye-Catching Visuals
It is no surprise that visuals can grab the attention of consumers faster than just simple texts. Did you know that display ads for retargeting can lead to a 70 percent conversion rate? Yes, you read it right!
Source: Invespcro
Attractive visuals are indeed an effective way of communicating your brand’s message and conveying your emotions. Therefore, making use of appealing visuals can be an excellent loyalty retargeting strategy to enhance your Shopify conversion rate.
For instance, if you are selling travel accessories, use stunning images of happy vacationers flaunting the accessories. Such visuals can help create a desire among consumers to purchase the advertised product. Leverage high-quality images and videos to showcase your products and services. However, ensure that the visual resonates well with your brand.
Personalize Ads Content
Personalization is all about creating a sense of relevance and making your customers feel special and valued. It involves customizing ad content on the basis of the previous purchase or interaction of the consumers with your brand.
For instance, a user visits your Shopify store but abandons the shopping cart. In such a situation, displaying ads showcasing the exact items they left behind can be a great loyalty retargeting strategy to boost your Shopify conversion rate.
To personalize ad content, you must understand your audience first. Gain insights into their interests, demographics, and buying behavior. Craft compelling ads that resonate well with their unique preferences and needs.
Add FOMO
The fear of missing out (FOMO) is one of the best ways to urge your consumers to take the desired action. It creates a sense of urgency and encourages customers to act promptly. Giving your consumers the extra push is sure to enhance your Shopify conversion rate.
For instance, your consumers have added several items to their cart but didn’t complete the purchase. You can give exclusive limited-time discounts on those products and motivate users to make the purchase at the earliest.
To grab your consumers' attention, you can use phrases like “the clock is ticking” or showcase the time left for the discount offer.Moreover, you can even mention the stock count to highlight the scarcity of the product.
Utilize Social Proof
The claims you make relating to the products and services you offer aren’t trustworthy until they are backed by reviews of real and satisfied customers. Nearly 49 percent of customers trust reviews. Judge.me is one of the trusted apps for getting real claims and reviews on a particular product or service. This app extends a great support towards Social Proof, as it easily gets integrated with third party tools as well as Social media Platforms to attain & boost the reviews. Therefore, Judge.me is highly-trusted by many Reputed Brands like Headphone Zone, Protectly, Flair Fighter, etc.
Source: BrightLocal
For instance, if you sell fashion apparel Including customer reviews about different apparel in your ads can be a successful retargeting strategy
Try adding positive reviews of your products and services to your Facebook and Instagram ads. This can help win the trust and loyalty of consumers and improve your Shopify conversion rate.
Test Ads
Retargeting requires continuous testing and optimization. It involves experimenting with different formats of ads, visuals, call to action, and messaging. Moreover, you need to determine the one that resonates the best with your audience and offers you better loyalty retargeting outcomes.
For instance, you are testing the CTA button of your online store with the aim of improving your Shopify conversion rate. You can create different designs of the CTA button or launch a free shopping offer and see their performance.
Create two versions of your retargeting ads and test them against each other. It will enable you to identify the strategies and elements that can skyrocket your conversion rate and boost sales.
Ako Marketing: Loyalty and Retargeting app
To leverage the best out of Loyalty Retargeting, Ako Marketing’s Loyalty and Retargeting App is the ideal choice. This tool opens up endless opportunities towards loyalty and retargeting approaches where in, you get the Comprehensive CRM Dashboard to manage your retargeting strategies, customer engagement and sales growth. Get ready to transform your Shopify Store by Integrating Ako Loyalty Retargeting CRM Today!
Conclusion
In recent times, user attention is fleeting and online competition is becoming fierce. Therefore, instead of just reaching out to the consumers, reconnecting with them is the need of the hour. Loyalty retargeting allows you to connect with consumers who have shown interest in your brand and its offerings but haven’t taken the final step.
It can enable you to increase the recognition of your brand online and enhance your engagement rate. However, leveraging the right Shopify retargeting strategies matters a lot. Be sure to add attractive images, create a sense of urgency, customize content, test different ads, and flaunt reviews.
Worried about how to get started? Partner with experienced experts and skyrocket your Shopify conversion rate.
Author information
Harikrishna Kundariya
He is a marketer, developer, IoT, Cloud & AWS savvy, co-founder, Director of eSparkBiz Technologies. His 12+ years of experience enables him to provide digital solutions to new start-ups based on IoT and SaaS applications.