Shopify Retargeting Strategies: Turn Abandoned Carts into Completed Sales
Struggling with high cart abandonment rates? Nearly 70% of online shoppers leave items in their carts without completing the purchase. This article dives into effective retargeting strategies that can help you turn those abandoned carts into completed sales. Learn how to re-engage potential customers through personalized incentives, email campaigns, social media ads, and more. By understanding the common reasons behind cart abandonment and leveraging tools like Ako’s Loyalty Retargeting CRM, you can boost your conversion rates, improve customer engagement, and ultimately increase your profitability. Discover how to implement these strategies and watch your Shopify store thrive.
June 19, 2024
Get expert tips from Akohub
Related Articles
Shopify Apps for Targeted Win‑Back Campaigns
Shopify win-back apps like Klaviyo & Akohub re-engage lapsed customers with targeted, multi-channel offers
Shopify Loyalty Programs to Boost Repeat Orders
Yes, loyalty program apps like Akohub empower Shopify merchants to design customer loyalty programs that incentivize second and third-time purchases. These platforms allow you to reward key actions, such as placing a second order, leaving a review, or reaching a VIP tier, with points, discounts, or store credit. Supported by smart segmentation and automated triggers, these customer loyalty programs help turn first-time shoppers into repeat customers, increasing engagement and revenue. Summary bullets: Loyalty apps reward repeat behaviors to prompt second and third orders Actions like repeat orders, referrals, reviews, birthdays earn points Automated triggers support timely, relevant rewards Understanding Loyalty Programs and Their Role in Repeat Orders A well-designed customer loyalty program helps merchants deepen shopper engagement by rewarding repeat purchases. When you offer customers clear incentives, like points for each order or tiered perks, you're encouraging behavior that leads to more second or third-time purchases. Using NLP-style language in messaging ("Thanks for your first order—here’s 50 points toward your next!") makes the experience feel conversational and personalized. Reliable loyalty apps also support analytics and segmentation, allowing Shopify merchants to target customers who have only made one purchase with specialized incentives aimed at driving the next steps. Summary bullets: Label rewards tailored to second/third-time buyers (points or store credit) Personalize messaging to feel human and conversational Use data to target one-time buyers with offers that encourage reorder How Akohub Enables Second and Third-Time Purchase Incentives Akohub (Ako Marketing: Loyalty & Retargeting) is a robust loyalty app designed for Shopify stores that supports all the features needed to drive repeat behavior. Akohub’s loyalty program enables: Points-based rewards earned from placing orders, referrals, reviews, birthdays, social logins, etc. VIP tiers that unlock extra perks for repeat purchasers, motivating customers to make additional orders One-click point redemption at checkout, making it easier for customers to apply rewards to second or third purchases Automated loyalty workflows via Shopify Flow to trigger messages or extra points after a customer’s second purchase Targeted campaigns and analytics through its CRM dashboard to identify customers who have made one order, then send loyalty incentives to encourage more orders For example, after a first purchase, you can automatically send an email offering bonus points if the customer comes back and places a second or third order within 30 days, through the loyalty program and social login features. Akohub handles both reward delivery and campaign automation. Summary bullets: Points & store credit rewards for repeat purchases VIP tier progression encourages higher purchase frequency One-click redemption simplifies second/third-time checkouts Automated loyalty flows and targeted segmentation support retention Designing an Effective Repeat-Purchase Loyalty Strategy Set clear reward triggers Define actions worth rewarding: the second and third orders are high-value repeat moments. Reward these with bonus points or store credit to boost chances of re-engagement. Use tiered loyalty incentives As customers move from first purchase to second and third, elevate their status to unlock better perks. That fosters a deeper emotional connection with your brand. Automate reward delivery Using Akohub's Shopify Flow integration, automatically award points or send reminders after threshold milestones (e.g. “You've reached Silver tier, enjoy free shipping or 5% off on your next purchase”) Personalize messaging with NLP-style tone Use friendly, human phrasing, “You’re one step away from VIP status!”, to make customers feel valued and understood. Personalization increases relevance and conversion. Monitor performance and adjust Track metrics like second-time purchase rate, tier progression, redemption rates, and churn. Use Akohub’s CRM analytics to refine segment strategy and campaign timing. Summary bullets: Trigger rewards at fixed repeat-purchase milestones Move customers up VIP tiers to increase engagement Automate workflows for timely reward delivery Personalize communication style for better engagement Regularly measure loyalty performance and tweak strategy Benefits of Rewarding Second and Third-Time Purchases By leveraging customer loyalty programs with rewards targeted at second and third orders, Shopify merchants can realize several benefits: Higher repeat purchase rate: Customers are more likely to return when they see tangible value in doing so. Increased average lifetime value: Rewarded customers often spend more over time. Enhanced emotional connection and retention: Tiered status and personalized rewards help customers feel valued. Efficient marketing spend: Retaining customers costs less than acquiring new ones, loyalty rewards optimize ROI. Rich behavioral data: Loyalty tools yield insights into what incentivizes repeat customers most effectively. Summary bullets: Prompts more 2nd and 3rd-time orders through incentives Increases customer lifetime value and frequency Builds emotional connection via personalized rewards Improves cost efficiency compared to acquisition spend Delivers actionable data for optimization Real-World Use Cases with Akohub Many Shopify merchants have found success implementing repeat-order loyalty flows using Akohub. For example: A brand rewards first purchase with base points, then offers bonus points toward a second order within 20 days. Customers receive automated reminder emails, many convert within that window. VIP tiers are reached after the third order, unlocking free shipping or discount codes. This structured path increases both order frequency and redemption higher in tier benefits. Brands like LINE Friends, uses Akohub integration with review platforms like Judge.me rewards review submissions with points that can be applied to next purchase, encouraging behavior that leads to third and subsequent orders. They saw an increase in repeat purchases Summary bullets: Automated second-order reminders with bonus point offers Tier progression tied to purchase count (first → Silver → Gold) Review submission tied to loyalty points, driving repeat purchases FAQ Q: Can I use loyalty apps to offer rewards that encourage second and third-time purchases? A: Absolutely. Apps like Akohub allow you to design loyalty programs with structured rewards for repeat behaviors, including extra points or store credit for second and third purchases. Q: What kinds of rewards can encourage repeat purchases? A: Points, store credit, VIP-tier perks, free shipping, or personalized discounts are effective. For second-time buyers, consider bonus points; for third-time, offer tier upgrade or special discount. Q: How does Akohub support automation? A: Akohub uses the Shopify Flow integration to automate triggers like awarding bonus points when a customer places their second or third order, and sending relevant reminders. Q: Are there data and analytics for loyalty programs? A: Yes. Akohub includes a CRM dashboard that tracks tier progression, redemption rates, and repeat purchase behavior, enabling data-driven optimization. Q: What’s the best way to write messages for repeat rewards? A: Use NLP-style, conversational tone. For example: "Congrats on your second order! You’ve earned 100 bonus points, redeem them at checkout." Clarity and personalization improve engagement.
Best Shopify Apps for Bundling & Upselling
Boost AOV with Shopify upsell apps for bundling, cross-selling, and loyalty-driven offers
See how Akohub can increase your customer retention
Our clients see an average 40% boost in customer retention
Loyalty + AI powered retargeting ad campaigns
Attract with retargeting, retain with loyalty, grow with analytics