About Logitech
Logitech, a global leader in computer peripherals, has long been recognized for its innovative designs and high-quality products, ranging from mouse and keyboards to webcams and gaming gear. As a company with a significant global market presence, Logitech continuously seeks to improve its customer experience and drive business growth through strategic innovations.
The Challenge
To maintain its competitive edge and engage a rapidly growing customer base, Logitech identified several key areas for improvement, including:
- Seamless Migration of Membership Data: Logitech needed to transfer hundreds of thousands of member records from a previous loyalty app into a new system without causing disruptions or data loss.
- Boosting Member Engagement: Encouraging members to complete their profiles and engage more with the brand was essential to deepening customer relationships.
- Increasing Customer Loyalty: Logitech aimed to implement effective loyalty programs, including discount coupons and point accumulation systems, to drive repeat purchases and long-term customer retention.
- Optimizing Website Performance: With increasing mobile traffic, Logitech recognized the need to optimize both desktop and mobile website performance to improve customer experience.
- Implementing Data-Driven Marketing Strategies: Logitech sought tools that would allow them to analyze customer behavior and tailor marketing campaigns to boost member engagement and retention.
The Solution
To tackle these challenges, Akohub team implemented a tailored solution powered by its loyalty and retargeting CRM app, in combination with PageFly.
1. Seamless Membership Data Migration
Akohub facilitated the flawless migration of Logitech’s extensive member database to its Ako Marketing app. The transition, executed with meticulous planning, ensured no data loss or service disruptions critical for maintaining member trust.
2. Custom Member Engagement Strategies
Akohub introduced personalized engagement strategies by integrating social media logins and customized profile fields, making it easier for members to complete their profiles.
3. Loyalty Program Implementation
Logitech’s loyalty program was upgraded to include personalized discount codes and point-based rewards through various member interactions, including purchases and completing specific tasks. This program was pivotal in encouraging repeat purchases and boosting customer retention.
4. Marketing Campaign Optimization with PageFly
Using PageFly, Logitech optimized its website’s landing and product pages for better performance, with a strong focus on mobile responsiveness. These enhancements greatly improved the user experience. Every month, Logitech runs a marketing campaign with PageFly, offering exclusive discounts and special product features for its members.
Logitech relies on PageFly for its numerous marketing campaigns because of the platform's flexible page design and user-friendly functionality. One of its most impressive features is the ability to export sections and import them into another store, which significantly increases efficiency for merchants managing multiple stores.
Results
The collaboration between Logitech, Akohub, and PageFly produced remarkable results, transforming the customer experience and driving impressive business growth. Key achievements include:
- 28% Increase in Customer repurchase rate: Comparing Q3 2024 to Q3 2023, Logitech saw a substantial increase in customer repurchase rates, highlighting the success of its loyalty program and engagement strategies.
- 12% Sales Growth: Sales during Q3 2024 grew by approximately 12% compared to Q2 2024, demonstrating the effectiveness of Akohub’s loyalty program and targeted marketing efforts.
- Faster Website Load Times:Akohub’s optimization of the checkout page, upgraded store’s theme included customized functions, mobile load times improved by 20.65 seconds, and desktop load times by 4.4 seconds, leading to better user experiences and increased conversions.