"The membership points interface in the program is easy to use, with clear and simple settings. If you run into any issues, it's easy to get help quickly. Using the membership points has increased our customer repurchase rate and has been very helpful for our retargeting efforts. We also offer double points as a reward for members who create accounts through social media, which is great for targeted marketing later on. I highly recommend this for any business looking to maintain and engage their members!"
-Huang Ya-jun, Marketing and Sales Manager
About LHS: A Commitment to Comfort and Quality
LHS is a Taiwanese lifestyle brand dedicated to enhancing overall well-being. They distribute the premium German luggage brand Nasaden and the American bedding brand Savamunt. LHS is known for its meticulous attention to detail, quality, and user experience, offering products that prioritize comfort and happiness.
The Challenge : Elevating Customer Loyalty and Value
LHS approached the Ako team with the goal of increasing customer engagement and boosting average order value. Given their higher-priced products, LHS relies heavily on loyal customers to encourage new buyers, making a tailored loyalty program essential.
LHS had four main requirements when choosing an app for their loyalty platform:
- Fully Customizable Loyalty Platform Built for Shopify: The platform needed to be completely adaptable to their specific requirements and compatible with Shopify Flow.
- Asia Market Expertise: They needed a partner that understood the Asian market and could help them scale to other regions.
- Multilingual Support: Working with different regions, having a team that could assist in both English and Chinese was a significant advantage.
- Seamless Points Redemption: LHS had previously used Yotpo but found that the points redemption process was cumbersome for customers. They were looking for a solution where the points redemption process was more straightforward and user-friendly.
To address these challenges, Ako provided a loyalty platform that prioritizes comfort and happiness for customers, ensuring a seamless experience that enhances engagement and loyalty.
The Solution: A Customized Loyalty Platform with Lasting Impact
Ako Loyalty provided a tailored loyalty platform that met all of LHS’s needs and more. Here’s how it worked:
- Strengthening the Loyalty Program:
- LHS enhanced their loyalty program by implementing Ako Loyalty with personalized referral links, advanced tracking systems, and targeted email campaigns. They also introduced a VIP tiered reward system to encourage deeper engagement and reward their most loyal customers.
Campaigns. They also launched a VIP tiered reward system to increase engagement.
|
Level |
Regular |
Gold |
Platinum |
|
Membership Period |
1 Year |
1 Year |
1 Year |
|
Place an order reward |
10 points for 1 TWD |
10 points for 1 TWD |
10 points for 1 TWD |
|
Points Expiration |
1 Year |
1 Year |
1 Year |
|
Checkout Discount |
X |
5% off each order |
10% off each order |
|
Upgrade Criteria |
x |
Spend 20,000 TWD in a year with at least 3 orders |
Spend 40,000 TWD in a year with at least 4 orders |
|
Membership Renewal Criteria |
Same as above |
Same as above |
Same as above |
|
Membership Welcome Gift |
Create an account to earn 500 points |
3 vouchers of 500 TWD (1 voucher per order for orders above 2000 TWD) |
8 vouchers of 500 TWD (1 voucher per order for orders above 2000 TWD) |
|
Welcome Gift Expiration |
6 months |
6 months |
1 year |
|
Birthday Gift |
1000 points |
2000 points |
2000 points |
|
Birthday Gift Expiration |
1 month |
1 month |
1 month |
- Increasing Average Order Value:
- By implementing upselling and cross-selling strategies, offering bundle discounts, and utilizing personalized product recommendations, LHS encouraged larger purchases from their customers. They also set a minimum order value requirement for point redemption to further incentivize higher spending.
3.Increasing Loyalty Program Sign-ups: LHS significantly increased their loyalty program sign-ups by 70% by simplifying the registration process with Akohub’s one-click social login and offering login rewards. This strategy made it easier and more appealing for customers to join and participate in the loyalty program.
Results: Driving Customer Engagement and Business Growth
LHS saw substantial improvements across key metrics following the implementation of Ako Loyalty:
- 11% Increase in Returning Customer Repurchase Rate: The enhanced loyalty program, with its personalized rewards and targeted campaigns, effectively drove repeat purchases.
- 18% Increase in Average Order Value: Strategic upselling, cross-selling, and personalized product recommendations led to customers spending more per transaction.
- 70% Increase in Loyalty Program Sign-ups: By simplifying the process and offering login rewards, LHS successfully boosted their loyalty program sign-ups, leading to greater customer participation and engagement.
These results highlight the success of LHS’s enhanced loyalty program, which not only aligned with their mission to prioritize customer comfort and happiness but also delivered tangible business growth. LHS now enjoys a more engaged and loyal customer base, setting a strong foundation for future expansion and continued success.