Give your members a special gift for their birthday. This creates a personal connection and encourages loyalty.

How to set up:

  1. Navigate to Loyalty Program > Ways to earn reward

  1. Click “+ Add New” reward (Celebrate a birthday) > Click “Edit”


  1. Select “Add new reward”

You can provide up to 5 rewards for “Celebrate a birthday” and the rewards will show up on your store’s Loyalty Program Widget and your customers’ account pages.


There are 4 different types of rewards:

Points Reward

This reward allows you to give customers points for celebrating their birthday. You can customize two key elements in this section:

  1. Title: Enter a custom name for your points reward that will be displayed to customers. For example, you might name it "Birthday Bonus Points," "Birthday Points Gift," or "Birthday Points Celebration."

  2. Reward Value: Set the specific number of points customers will receive. You can adjust this value (such as 100 points, 250 points, 500 points, etc.) based on your overall loyalty program strategy. Customers will see both the title and point value in their loyalty widget or account page. Points rewards like this typically serve as the foundation of a broader loyalty program where customers can accumulate points through various actions and later redeem them for discounts or special offers.

Store Credit Reward

This reward allows you to give customers store credit for celebrating their birthday. You can customize two key elements in this section:

  1. Title: Enter a custom name for your store credit reward that will be displayed to customers. For example, you might name it "Birthday Credit," "Birthday Gift Card," or "Birthday Spending Money."

  2. Reward Value: Set the specific dollar amount customers will receive as store credit. You can adjust this value (such as $5, $10, $15, etc.) based on your business model and customer appreciation strategy. Customers will see both the title and credit amount in their loyalty widget or account page.  Store credit rewards provide immediate monetary value that customers can apply toward purchases on your site, encouraging them to shop and potentially spend more than the credit amount.

Amount Off Order

 
This reward allows you to give customers a discount code for their purchase for celebrating their birthday. You can customize several key elements in this section:

  1. Title: Enter a custom name for your discount that will be displayed to customers. For example, you might name it "Birthday Discount," "Birthday Special Offer," or "Birthday Celebration Saving."

  2. Value Type and Amount: Choose between:

    • Percentage: Set a percentage discount (such as 10%, 20%, 30%)

    • Fixed amount: Set a specific dollar amount discount (such as $5, $10, $15)

  3. Minimum Purchase Requirements: Select from these options:

    • No minimum requirements

    • Minimum purchase amount ($)

    • Minimum quantity of items

  4. Combinations: Choose which other discounts this reward can be combined with:

    • Product discounts

    • Other discounts

    • Shipping discounts 

    • Customers will see the title and discount amount in their loyalty widget or account page. They can enter the discount code at the checkout page.

    • This flexible discount type allows you to create strategic birthday offers that can either stand alone or work alongside other promotions in your store.

Free Shipping 


This reward allows you to offer customers free shipping on their order for celebrating their birthday. You can customize several key elements in this section:

  1. Title: Enter a custom name for your free shipping offer that will be displayed to customers. For example, you might name it "Birthday Free Shipping," "Birthday Delivery Gift," or "Birthday Shipping Bonus."

  2. Minimum Purchase Requirements: Select from these options:

    • No minimum requirements

    • Minimum purchase amount ($)

    • Minimum quantity of items

  3. Combinations: Choose which other discounts this free shipping reward can be combined with:

    • Product discounts

    • Other discounts Customers will see the title of this reward in their loyalty widget or account page.  And customers will see the discount at the checkout page.

    • Free shipping is a powerful birthday incentive that can significantly increase conversion rates while removing a common obstacle to completing purchases.

  4. Save your changes