Understanding Your Ako Marketing Loyalty Points

1. How do I access the points settings?

Access your points settings:

1. Open the Ako Marketing App
2. Click 'Loyalty Program' in the left menu
3. Click 'Points'

The points settings dashboard gives you complete control over your loyalty program configuration with just a few clicks.

2. How do I customize my loyalty program name (program branding)?

Personalize your loyalty program with a distinctive name and custom point wording that aligns perfectly with your brand identity. Creating branded terms like "Quest Points" for a gaming store helps build a stronger connection with customers while maintaining a professional loyalty experience.

Location: Loyalty Program → Points → Program Branding

1. Find the Program Branding section

2. Add program name
3. Customize your terms:
   • Enter singular form (e.g., "Quest Point")
   • Enter plural form (e.g., "Quest Points")
4. Creative examples:
   • Gaming store: "Quest Points"
   • Fitness brand: "Flex Points"
   • Make it unique to your brand's personality

Please note: If you've edited language settings in the widget (either in the app or theme), those settings will override your program branding name entered here.

3. How do I set up point earning rules?

Your point earning rules define how spending converts into loyalty point rewards. Set a spending-to-points ratio that motivates purchases while supporting your profit margins.

Location: Loyalty Program → Points → Points Reward Value

1. Configure points earning ratio:
   • Enter amount (e.g., $1 = 1 point)
   • Save your settings
2. Examples of how points accumulate:
   • $5 purchase = 5 points
   • $10 purchase = 10 points
   • $25 purchase = 25 points
3. Choose points rounding mode

For example, with a ratio where $10 = 2 points:

• Default Mode: Always round down
• Round to nearest integer: $23 spent = 5 points (4.6 rounds to 5)
• Always round down: $23 spent = 4 points (4.6 rounds to 4)
• Always round up: $23 spent = 5 points (4.6 rounds to 5)

4. How do I set up points redemption?

Your points redemption settings determine how customers convert earned points into discounts at checkout. Set up a clear conversion rate that gives customers tangible value while protecting your profit margins.

Location: Loyalty Program → Points → Scroll down to “Maximum redeem amount” and “Minimum purchase amount”

1. Set maximum redemption: Set limits when redeeming points on the cart page (tax and shipping fees are excluded from the points redemption)
   • Enter '30' for percentage
   • This limits points redemption to 30% of the cart’s total

2. Minimum purchase amount: Set order amount limits when redeeming points on the cart page.
   • Enter minimum order value (e.g., '50')
   • This means customers need to spend at least $50 to use their points

This can be useful if you want to encourage larger purchases or protect your shipping margins. If you want customers to use points on any purchase, just enter $0.

5. How do I set up order rules for points rewards?

Configure exactly which parts of a customer's purchase earn points and when those points are awarded.

Location: Loyalty Program → Points → Order

1. Configure Order Total components:
   • Product total
   • Include shipping
   • Include taxes
2. Set Points Issue Date:
   • Immediately after order
   • N days after paid
   • N days after paid and fulfilled

Example calculation: If products are $100, shipping $10, and taxes $11, they could earn points on the full $121 or just the $100 product total, depending on your settings.

6. How do I configure when customers receive points?

Timing is key for customer engagement. You can customize the system to match your business needs:

1. Immediate Reward: Points are awarded immediately after payment clears.
2. After Fulfillment (Most Popular): Points arrive when the order ships. This prevents "point farming" where users cancel orders after receiving points.
3. Waiting Period: Adds a cooling-off period (e.g., 7 or 14 days) to align with your return window.
4. Ultra-Secure Option: Points are awarded only after the order ships AND the waiting period passes.

7. How do I handle return rules?

Location: Loyalty Program → Order → Order rewarded points refund

Order rewarded points refund: Select how to revoke the points customers received when an order is refunded:

a) Proportional Refund: Points reduced based on return amount.

b) Full Refund: All points removed regardless of return size.

c) No Point Refund: Customers keep all points even when returning items.

Redeemed points refund: Choose how points used for discounts are returned:

• Proportionally: Points returned based on the refund ratio.
• None (Most Popular): No points are returned to avoid complexity.

8. How to activate and launch my points program?

Once you are happy with all the settings, click the "Activate" button to launch your points program.

FAQ: Frequently Asked Questions

How do customers view their earned points?

Customers can view their current points balance directly through the Loyalty Widget on your storefront. Once they log into their account, the widget will display their total points and available rewards they can redeem.

Can I manually adjust points for a specific customer?

Yes, you can manually add or remove points for any customer through the app's 'Customers' section. This is useful for providing customer service gestures or correcting issues. Search for the customer by name or email, click on their profile, and use the 'Adjust Points' feature.

Do loyalty points have an expiration date?

Currently, points do not expire by default. However, you can manage customer engagement by setting up automated email reminders through the app to encourage customers to spend their points on their next purchase, helping you maintain an active and loyal customer base.

Need Help?

Have questions or need assistance? Email us at service@akohub.com or book a guided setup call through your dashboard.