How to Set Up Expiry Notification Emails ?

If you have a loyalty program or store rewards system, it’s a good idea to remind your customers before their points or discounts expire. This keeps them engaged and encourages them to redeem before it’s too late! In this blog, we'll show you how to easily set up email notifications for expiring points and discounts.

Step 1 -  Go to the Ako Marketing app > Settings > Email notifications

Step 2 -  Setup your expiry notifications

What Are Expiry Notifications?

These are automatic emails that go out to your customers to remind them about their expiring rewards or points. There are two types of reminders you can set:

1. Countdown Reminder

What it does: Send a reminder email a set number of days before the expiry date.

Example: If you set it to 14 days, the customer will get an email 14 days before their points or discounts expire.

2. Last Chance Reminder

What it does: Send a final reminder email just before the expiry date.

Example: If you set it to 1 day, the customer will get an email 1 day before their rewards expire.

Step 3 -  Edit your email settings and complete your sender information

When setting up your email campaigns or automated messages, you’ll be asked to enter your "From Name" and "Reply-To Address."

• The From Name is the name your customers see in their inbox when they receive your email

• The Reply-To Address is the email address where customers can send their replies. If a customer clicks “Reply” on your email, their message will go to this email address.

Akohub Tips: 

✅ Use a name that your customers will recognize, like your store or brand name.

✅ Make sure this is an active inbox that your team checks regularly

Step 4 - Enable email notifications 

You can enable email notifications to keep your customers informed and engaged. This step helps you stay connected. You’ll find 11 types of email notifications that you can turn on and customize to match your brand voice. Let’s go through each one:

Step 5 - Customize your email copies 

You can customize the content of every email (change the subject line, message, and even add your brand voice or product links). Each notification has their default email copy. Edit your version here, preview it, and switch the "Email Notifications Status" to "On" once you've finished editing.

• Subject: This is the title that shows up in your customer’s inbox.
  Example: You’ve earned {{points}} points!
  → The {{points}} will be replaced with the actual number of points they earned.
  
  

• Title: This is the big headline inside the email.
  Example: You’ve earned {{points}} points!
  
  

• Content: This is the main message.
  Example: You completed {{rewardTitle}}, and earned {{points}} points!
  → {{rewardTitle}} is the name of the action they completed (like placing an order), and {{points}} is the number of points earned.
  
  

• Button Text: This is what the button says.
  Example: Redeem points
  
  

• Button Link URL: Add the link to where customers can use or check their points.
  Example: https://yourshopname.myshopify.com

If the switch is Off, the email won’t be sent at all. Make sure it’s turned On if you want customers to receive it.

Step 6 - Email variables 

Email variables are placeholders. When the email is sent, these variables will be replaced with real information. For example, the customer’s name, how many points they earned, or their discount code.

When you customize your email notifications, you’ll see special words like {{points}}, {{rewardTitle}}, etc. These are called email variables, and they automatically fill in the correct information for each customer.

⚠️ Don’t delete or change these variables. Here’s a quick guide to each variable and what it does:

Step 7 - Send Test Email

On each email template you can click "Send test email" to preview how the email notification looks. You can send up to 20 test emails across all notifications per day.