Keeping customers engaged in fast-moving fashion—especially Korean fashion—is tough. Trends change weekly, shoppers browse endlessly, and price competition makes it harder for brands to build loyalty that lasts beyond a single purchase.

That’s why Hansde, a Korean fashion purchasing team known for sourcing the latest Seoul trends and making them accessible to shoppers across Asia and the U.S. market, turned to Akohub. Instead of relying solely on new arrivals and seasonal promotions, Hansde strengthened customer retention with a complete loyalty and engagement system that rewards repeat purchases, boosts interaction, and encourages long-term customer relationships.

Inside the Brand

Hansde is a curated Korean fashion purchasing team that brings the latest trends from Seoul directly to shoppers across Asia. Rather than producing their own collections, the brand handpicks high-quality pieces from Korea’s most popular and emerging labels. Their catalog spans a wide range of men’s Korean fashion, including:

- Oversized sweaters and knitwear
- Minimalist retro jackets and cropped outerwear
- Buttoned cardigans and textured tops

How Hansde Enriches Customer Retention with Akohub

1. Launching Loyalty Points and Store Credits

To keep customers engaged beyond checkout, Hansde enabled store credits, loyalty points, and multiple earning actions. This strategy ensures that every interaction with the store—whether a purchase or community engagement—brings the customer closer to their next reward.

2. Activating Referral Rewards

Hansde’s referral program rewards customers for recommending the brand to friends and family. This "give and get" system provides 5,000 points to the new customer while the referrer also earns 5,000 points, turning loyal shoppers into brand advocates.

3. Adding VIP Tiers

For high-value customers who frequently repurchase or shop for seasonal upgrades, Hansde implemented a 5-tier VIP system. Each tier offers unique benefits, providing a sense of progression and exclusivity for their most dedicated fans.

4. Launching the Branded Loyalty Widget

Hansde customized Akohub’s loyalty widget to fit seamlessly with their brand’s elegant and minimalist visual identity. The widget allows customers to easily view their points balance and available discount codes without ever leaving the page.

5. Enabling 1-Click Redemption

To streamline the checkout experience, Hansde enabled 1-click redemption. This allows customers to apply their points instantly at the cart stage, making every purchase smoother and more rewarding.

6. Setting Up Automated Email Notifications

Hansde keeps their community engaged through automated notifications. These emails inform customers when they earn points, reach a new VIP level, or have rewards waiting to be used, ensuring the brand stays top-of-mind.

Build a Smoother, More Rewarding Customer Experience

Hansde shows how a design-focused lifestyle brand can amplify customer loyalty through an elegant rewards system that feels natural to the brand experience.

Try Akohub for FREE today and start building your loyalty program! Reach out to us at service@akohub.com or book a free consultation here: https://calendly.com/akohubteam/meeting