How ROYAL ELASTICS Elevates Customer Loyalty With Akohub’s Seamless Reward System

ROYAL ELASTICS began in 1996 in Sydney, Australia, founded by Tull Price and Rodney Adler. The brand was built on the bold idea that footwear could be both expressive and effortlessly functional. 

As the brand grew, so did their community of loyal customers—many returning for updated designs, new colorways, and improved comfort. ROYAL ELASTICS turned to Akohub to strengthen this connection, reward their long-time supporters, and build a structured system that encourages continuous engagement. They wanted a loyalty experience that matched the simplicity, modernity, and lifestyle-driven design philosophy of their footwear.

Brand Overview

ROYAL ELASTICS is known for its minimalist street-style aesthetic, built on the belief that simple, focused design becomes timeless. The brand sees footwear not just as a product, but as an expression of emotion, mindset, and lifestyle. This philosophy guides every creative decision, from the materials they source to the silhouettes they refine and the craftsmanship they insist on.

Their collections include a range of signature products such as the ICON OG slip-on sneakers, the ADELAIDE casual shoes, the lace-free KINGSTON series, the elastic-band HERITAGE lineup, and the premium leather ELEVATE models.

How ROYAL ELASTICS Uses Akohub to Build a High-Impact Footwear Loyalty Experience

1. Points for Every Purchase and Customer Action

ROYAL ELASTICS rewards customers every time they purchase their signature slip-on sneakers, lifestyle designs, limited editions, or accessories. Points accumulate with each order, giving customers a clear sense of progress and appreciation. New members also earn points by linking their social media accounts.

2. 1-Click Point Redemption to Speed Up Checkout

Loyal customers often know exactly which pair they want. Akohub’s 1-Click Point Redemption allows shoppers to redeem their points instantly during checkout without any extra steps or coupon codes.

3. Loyalty Widget Integration for Real-Time Engagement

Akohub’s loyalty widget blends naturally with the clean, intuitive ROYAL ELASTICS website. Customers can view their points, redeem rewards, check their tier status, and discover new benefits directly from the widget.

4. Automated Email Notifications That Strengthen Retention

Through Akohub’s automated email system, ROYAL ELASTICS keeps customers informed and excited about their membership status. These automated touchpoints help the brand stay connected with customers long after their initial purchase.

5. VIP Tiers That Elevate Customer Identity

Given ROYAL ELASTICS’ strong brand values around identity, pride, and belonging, the VIP Tiers feature supports a deeper emotional connection with the brand. Customers move through progressive tiers based on spending and engagement.

Conclusion

ROYAL ELASTICS stands at the crossroads of heritage, street culture, and modern design. Through its partnership with Akohub, the brand extends its core values into a complete loyalty ecosystem that rewards customers for every purchase, referral, and engagement. Akohub allows ROYAL ELASTICS to create a unified customer journey — one where every sneaker drop, every interaction, and every reward deepens the connection between the brand and its community.

With minimalist aesthetics, thoughtful craftsmanship, and a customer-first loyalty system, ROYAL ELASTICS transforms everyday footwear into a lifestyle experience rooted in belonging and expression.