Logitech Achieves +42% YoY Growth in Returning Customers with Akohub

When it comes to reliable, top-notch tech gear - whether for school, gaming, or work, Logitech remains as one of the top choices. Their superior performance enables people to connect the digital world, capturing a global audience. With products available in nearly every country, Logitech entered the Taiwan market, embracing Shopify Plus.

 

Customers had expectations not only of their top-tier products, but also the smooth shopping experience. However, as they scaled in the local market, they encountered several setbacks. Their existing loyalty platform proved limiting - it didn’t support their growth, lacked flexibility, and failed to reflect their brand’s values and identity. Moving forward, they turned to Akohub to adopt a solution built for scalability.

The Challenge

When Logitech’s customer base grew, shoppers’ expectations grew with it. Value became the biggest driver of purchase decisions. Customers wanted deals they could stack (loyalty points, promo codes, and discounts).

 

But their existing loyalty platform couldn’t keep up. It wasn’t flexible enough to support stackable discounts. ROI dropped, and shoppers stopped checking out, especially during major sales events.

 

Then came the checkout problem. During big campaigns customers raced to grab limited time deals. Logitech’s manual “copy and paste” discount process slowed them down. Carts were abandoned, and what should have been big sales days ended in loss.

 

Behind it all, their customer data was scattered. Without a complete view of shopper behavior, Logitech couldn’t create the personalized loyalty programs they needed. In a market where point-based rewards build long-term trust, that missing data became a major roadblock.

The Solution

Logitech migrated to Akohub with ease to rebuild their loyalty program with more flexibility and control. In just one setup, they unified their customer data and launched campaigns that truly matched their brand and customers. Akohub helped Logitech turn a complex loyalty challenge into a scalable growth engine:

VIP tiers that grow with every purchase

Logitech adopted Akohub’s VIP tiers with three levels - Logi White, Logi Blue, and Logi Black where each tier unlocked bigger rewards:

 

Logi White: Instant membership
Everyone starts here. Customers join simply by registering an account and instantly unlock a 1 % point-back on every purchase. They also receive a $100 NTD welcome bonus and a $200 NTD birthday gift. And as an added bonus, members get early access to new product launches

 

Logi Blue: Loyalty that builds momentum
After spending $3,000 NTD, members move up to Logi Blue for a year of enhanced rewards. They earn 2 % points on every purchase, receive $200 NTD as an upgrade gift, and enjoy both a $200 renewal bonus and $400 NTD birthday gift each year. They’re also the first to hear about new-product pre-orders!

 

Logi Black: The elite experience
Top-tier customers spending $8,000 NTD or more are elevated to Logi Black. They earn 3 % points back, along with $400 NTD upgrade and renewal gifts and a $600 birthday reward. Members also gain exclusive access to limited-edition pre-orders and invitation-only VIP events.

AI that turns Shopify insights into direction

Logitech’s team wanted a smarter way to evaluate store performance and understand which marketing strategies truly worked. With Akohub’s AI Marketing Dashboard, they gained clarity on what drives growth and what doesn’t.

 

The dashboard analyzes their Shopify insights in real time, surfacing key opportunities and offering actionable recommendations. Now, Logitech’s marketers can see the full picture - what’s performing, what needs adjustment, and where to focus next.

Example mockup of Akohub’s AI Dashboard for illustration purposes only.

Rewards that make loyalty feel effortless

When Logitech set out to rebuild its loyalty experience, the goal was simple: make every interaction feel rewarding without adding complexity. With Akohub, they turned simple moments into opportunities to connect:

 

Welcome rewards that start relationships right
New members instantly receive a $100 voucher just for signing up - a great way to start their journey with Logitech.

Points that turn purchases into progress
Logitech wanted a system that felt fair, simple, and motivating. With Akohub, they introduced a points-based program that makes every purchase count. Members earn 1 Logi Point for every NT$100 spent, equivalent to 1–3% back depending on their membership tier.

Birthday gifts that make loyalty personal
Logitech made loyalty feel more personal by automating special moments. On the day a member upgrades their tier, Akohub automatically adds an upgrade gift and sends points right at midnight.

New customer account page that puts everything in one place

To generate a new growth strategy, Akohub implemented a customer account page in Logitech’s website. Members can instantly see their Logi Points balance, tier level, purchase history and upgrade progress without switching tabs.

This kind of visibility builds trust at scale. When customers clearly understand their rewards, they engage more and need less support.

Discounts that work together, not against each other

When Logitech ran big campaigns, customers rushed to grab limited-time deals. But checkout used to slow them down (switching between codes, copying, and pasting). With Akohub, that changed. Shoppers can now redeem loyalty points instantly with one click, right at checkout. They can even stack discount codes with their points for extra savings.

Referrals that reward genuine connections

For global merchants, Logitech’s referral model shows how simple, localized incentives can build brand trust across markets. Logitech introduced a referral system that rewards both sides: existing customers share a unique referral code with friends, who receive a $100 NTD discount on purchases over $999 NTD. Once the new shopper completes their order, the original referrer earns rewards too.

 

Logitech can grow organically, reduce ad spend, and build communities that promote genuine engagement.

The Results

After migrating to Akohub, Logitech saw a measurable shift in customer loyalty. The new VIP tiers, flexible rewards, and seamless checkout experience turned casual buyers into repeat customers — boosting their returning customer rate by 42% year-over-year.

 

Turn your customers into loyal advocates — just like Logitech did.

Akohub helps Shopify brands create loyalty programs that scale globally, connect locally, and keep customers coming back. Try Akohub for FREE today and start building your loyalty program today!