Established in Hsinchu in 2019, RICHARD SELECT is a Japanese-style boutique specializing in exclusive apparel from highly curated Japanese brands. With a strong commitment to detail, craftsmanship, and quality, the brand offers limited-edition, understated pieces that cannot be found anywhere else in Taiwan.
Blending streetwear, outdoor, and mountain lifestyle aesthetics, RICHARD SELECT delivers a unique lifestyle proposal that bridges the urban and natural worlds. To deepen engagement with loyal customers and enhance the shopping experience, the brand introduced Akohub’s Loyalty Program Suite.
Inside the Brand
RICHARD SELECT curates apparel that reflects Japanese purity, subtlety, and refinement. The boutique prioritizes quality, craftsmanship, and limited production.
Their collection features:
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Minimalist streetwear pieces
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Outdoor and mountain-ready apparel
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Limited-edition items curated from niche Japanese labels
How RICHARD SELECT Built a High-Performing Loyalty Program With Akohub
1. Launching a Branded Loyalty Widget
RICHARD SELECT integrated a clean and elegant loyalty widget that fits seamlessly with the store’s minimal Japanese aesthetic. Customers can view points and track their history
2. Launching the Points Redemption
To enhance the checkout experience, the brand enabled Akohub’s 1-Click Point Redemption, allowing customers to instantly apply their points during checkout.]
3. Loyalty Points for Every Purchase and More Ways to Earn Rewards
With Akohub’s Loyalty Points system, customers now earn points for purchasing the brand’s curated apparel. The brand also set up multiple bonus opportunities, including birthday gift and leaving a comment, allowing customers to earn points by completing actions that strengthen engagement.
4. VIP Tiers for Boutique Loyalists
Given the boutique’s dedicated fanbase, RICHARD SELECT has the option to introduce VIP tiers for long-term collectors and high frequency shoppers
5. Instagram Retargeting Automations to Drive Repeat Purchases
RICHARD SELECT activated Akohub’s Instagram Retargeting Automations, enabling the brand to automatically respond to Instagram comments and DMs
Conclusion
By combining exclusive Japanese apparel with Akohub’s Loyalty Program, RICHARD SELECT successfully transformed repeat purchases into a rewarding customer journey. With a seamless loyalty experience, flexible earning rules, and automated Instagram retargeting, the brand is strengthening customer relationships and building long-term retention.
Try Akohub for FREE today and start building your loyalty program today! Reach out to us at service@akohub.com or book a free consultation here: https://calendly.com/akohubteam/meeting
