Founded in 1964, uanuan Steel Art is a pioneer in Taiwan’s container manufacturing industry — and the creator of the world’s first concealed-straw beverage cup. With a legacy spanning over six decades, uanuan combines traditional craftsmanship with cutting-edge innovation, leading Taiwan’s reusable cup movement through award-winning design, sustainable manufacturing, and community-driven crowdfunding success.

With a devoted customer base returning for new launches, replacement parts, and limited-edition series, uanuan implemented Akohub’s Loyalty Program Suite to strengthen customer relationships and reward long-term supporters.

Inside the Brand

uanuan creates minimalist, intuitive, beautifully engineered lifestyle products that transform everyday living. Their offerings include: co-branded licensed cups, bento boxes food storage containers

Their customers are fiercely loyal, returning frequently for accessories, new cup launches, bento sets, and replacement parts (made possible by uanuan’s waste-free parts system). This makes a loyalty program the perfect fit.

How uanuan Built a High-Performing Loyalty Program With Akohub

1. Launching the Loyalty Widget

uanuan added a modern, intuitive loyalty widget that blends seamlessly with their minimalist brand identity. Customers can view points and track rewards

2. Launching the 1-Click Point Redemption Widget

Using Akohub’s 1-Click Point Redemption, uanuan allows customers to redeem rewards instantly during checkout 

3. Rewarding Customers With Points & Multiple Ways to Earn

With Akohub’s flexible system, uanuan rewards customers through points for every purchase and additional earning rules to strengthen engagement 

4. VIP Tiers for Loyal Supporters & Crowdfunding Backers

VIP tiers allow uanuan to reward long-time customers

5. Automated Email Notifications to Strengthen Engagement

With Akohub’s automated emails, uanuan keeps customers informed about points earned and rewards unlocked

6. Migrating Previous Loyalty Data

If uanuan had existing loyalty members or purchase data, Akohub supports seamless bulk loyalty migration, preserving customer trust and reward history.

Conclusion

By combining innovative Taiwanese design with Akohub’s Loyalty Program, uanuan successfully transformed repeat purchases into a rewarding customer journey. With seamless rewards, flexible earning rules, referrals, and engaging communication, the brand is strengthening community relationships and building long-term retention.

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