WiiM is a cutting-edge streaming audio product line developed by Linkplay — a Silicon Valley company specializing in advanced wireless audio and multi-platform integration. Today, WiiM stands as the most comprehensive streaming protocol audio device on the market, providing users with unmatched flexibility, superior sound quality, and the easiest multi-room music experience available.

With native support for AirPlay2, Spotify Connect, TIDAL Connect, Google Cast, Roon Ready integration, Hi-Res 192kHz/24-bit output, and an ultra-clean TI DAC chipset, WiiM devices bring audiophile-level sound to an elegant, compact form factor. As a beloved brand among audio enthusiasts, WiiM sought to reward loyal users and strengthen long-term engagement through Akohub’s Loyalty Program Suite.

Inside the Brand

WiiM products deliver a refined and complete streaming music ecosystem. Their technology features Hi-Res Audio 192kHz, built-in TI high-resolution DACs, and lossless audio streaming from platforms like Spotify, TIDAL, Amazon Music, Deezer, Qobuz, and more.

With users frequently purchasing new units for multiple rooms, upgrading models, or expanding their audio ecosystem, WiiM benefits greatly from a structured loyalty program that recognizes their community's ongoing commitment to high-fidelity sound.

How WiiM Built a High-Performing Loyalty Program With Akohub

1. Launching the Loyalty Widget

WiiM implemented a modern, clean loyalty widget that blends seamlessly into its tech-driven storefront. Customers can check their points and track membership benefits directly, making loyalty accessible and intuitive for both casual listeners and serious audiophiles.

2. Launching the 1-Click Point Redemption Widget

With Akohub’s 1-Click Point Redemption, customers can instantly redeem points at checkout. This convenience reduces friction, increases repeat purchases, and significantly boosts customer lifetime value for long-term collectors.

3. Rewarding Customers With Loyalty Points & Multiple Ways to Earn

Using Akohub’s flexible earning system, WiiM rewards customers through points earned for every purchase. They also utilize multiple earning rules—such as social engagement and profile completion—to deepen brand interaction beyond the transaction.

4. Referral Program to Grow the Audiophile Community

Through Akohub’s Referral Rewards, WiiM fans can easily invite friends who enjoy high-resolution streaming, multi-room music, or smart home audio setups. This leverages the passionate audiophile community to drive high-quality organic growth.

5. VIP Tiers for Audiophiles & Long-Time Users

To differentiate their most dedicated supporters, WiiM uses VIP tiers. These members can receive early access to new hardware releases, exclusive perks, or higher point multipliers to strengthen their long-term loyalty.

6. Automated Email Notifications for Continuous Engagement

Akohub’s automated emails help WiiM maintain consistent communication. By notifying customers when they earn points, reach new tiers, or have rewards available, the brand stays top-of-mind within the customer's digital journey.

7. Migration of Previous Loyalty Data

To ensure a seamless transition, WiiM utilized Akohub’s bulk loyalty data migration. This allowed them to preserve existing user purchase history and reward balances, building immediate trust and ensuring customer satisfaction from day one.

Conclusion

By combining world-class streaming audio technology with Akohub’s Loyalty Program, WiiM successfully transformed repeat purchases into a rewarding customer journey. With seamless point redemption, flexible reward rules, referrals, and automated engagement, WiiM is strengthening customer loyalty while elevating the long-term value of its audio ecosystem.

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