Top 10 Retargeting Apps in 2024 for Shopify Stores

When it comes to marketing, having a high reach is not enough. Sometimes customers click on your product but forget to check it out. That’s why it’s crucial to include retargeting in your marketing strategy. Retargeting apps help you to remind your customers of the items they left behind in their shopping cart. Let’s learn about the top 10 retargeting apps for Shopify in 2024 to help you boost your sales and customer retention.

What do Shopify Retargeting Apps do?

Retargeting is a highly effective strategy that can significantly grow your brand and is often very cost-effective. Shopify retargeting apps offer a powerful way to bring customers back to your store and complete their orders. You can bring customers back by sending SMS, email, or browser notifications reminding customers of the items they’ve left in their cart. These apps are highly effective, converting up to 26% of abandoned carts into sales.

However, abandoned cart apps only work if customers have visited your cart or provided their email address. This is where Shopify retargeting apps come in. These apps install a cookie or pixel that identifies customers who have viewed specific pages, products, or collections. When these customers visit sites within the Google Advertising Network or social media platforms where you have a compatible pixel or cookie, they see targeted ads designed to bring them back to your store.

Shopify retargeting apps also excel at content building by allowing you to create personalized ads that resonate with your audience. This includes dynamic product recommendations based on the customer’s browsing history, which significantly increases the likelihood of a conversion. Let’s dive into top 10 retargeting apps in 2024 for Shopify Stores.

1. Ako Marketing: Loyalty and Retargeting CRM 

With 4.8 out of 5.0 on the app store and Built for Shopify badge, Ako Marketing app is a great tool designed to enhance customer acquisition and retention through Loyalty Program. This app is particularly effective in driving repeat purchases from various marketplaces, including Google, Facebook, and Instagram.

Additionally, the app features the ‘Ako Marketing Funnel,’ which is designed to improve retargeting conversions while reducing advertising costs.

Key Features:

• Comprehensive Retention Solutions: The Ako Loyalty Program offers VIP tiers, reviews, and referral incentives to maintain high customer retention rates.
• In-Depth CRM Insights: Optimize retargeting conversions on platforms like Facebook, Instagram, and Google with detailed CRM insights.
• One-Click Social Login: Simplify customer acquisition and boost conversions with an easy, one-click social login feature.
• Instagram Automation: Convert leads into buyers using shoppable messages through Instagram Automation.
• Seamless Point Redemption: No manual codes are needed for point redemption, streamlining the process for both customers and businesses.
• Faster Checkout Process: Enhance the speed and efficiency of the checkout process, improving the overall customer experience.

Ako Loyalty Retargeting CRM combines these features to provide a robust solution for improving customer engagement, retention, and overall sales performance.

Pricing

Starter: Free

• Creates a Facebook product feed with a limit of up to 5,000 products.
• Includes Social Login for Facebook, Instagram, Google, and Line.

Gold: Starting at $19/month

• Access to Instagram Reels and DM automation campaigns.
• Advanced Google and Facebook retargeting ads.
• Real-time performance and conversion monitoring.
• Includes all benefits of the Starter plan.

Platinum: Starting at $49/month

• All benefits of the Gold plan.
• Loyalty program for up to 600 monthly orders.
• Unlimited VIP tiers.
• Smarter points redemption flow.

Advanced: Starting at $99/month

• All benefits of the Platinum plan.
• Loyalty program for up to 1,000 monthly orders.
• Unlimited monthly ad budget.

These pricing plans offer a range of features to help businesses of all sizes enhance customer engagement, retention, and conversion rates through comprehensive retargeting and loyalty programs.

2. AdNabu’s Retargeting For Google Ads 

AdNabu’s Retargeting Pixel app is a 'Built For Shopify' solution designed for Shopify merchants seeking to manage Google Ads retargeting with minimal hassle. Adding Google’s dynamic retargeting pixel manually can be error-prone and technically challenging, posing a hurdle for many merchants.

To address this, AdNabu developed an app that simplifies the process by adding the retargeting pixel with just a single click, requiring no technical expertise.

Key Features:

• One-Click Installation: Easily install Google’s retargeting pixel without manually adding the pixel code.
• No Code Changes Required: No need to modify the theme file or make any code changes.
• Automatic Updates: The app automatically updates the retargeting code based on Google’s updates, ensuring consistent accuracy.
• Automatic Audience Creation: Retargeting audiences are created automatically with minimal intervention from the merchant.
• Seamless Integration: Easily integrates Google Ads and Google Merchant Center, with the ability to auto-detect product ID formats.
• No Need for Google Tag Manager: The pixels automatically reinstall these tags without requiring Google Tag Manager (GTM).

AdNabu’s Retargeting Pixel app provides a seamless and efficient solution for managing Google Ads retargeting, making it easier for Shopify merchants to enhance their marketing efforts and reach their audience effectively.

Pricing

Free Forever

• Cost: Free for stores with fewer than ten orders a month.
• Features:
• 1-click automatic pixel creation & installation
• Audience creation in Google Ads
• Standard remarketing

Advanced Plan

• Cost: Starts at $19.99/month or $199/year (20% discount) with a 7-day free trial.
• Features:
• Includes all perks of the Free plan
• Supports unlimited orders
• Dynamic remarketing
• Priority support

AdNabu’s Retargeting Pixel app offers a flexible pricing plan to cater to both small and growing Shopify stores, ensuring effective Google Ads retargeting with minimal hassle.

Wixpa Google Ads Remarketing

The Wixpa app for Google Ads simplifies retargeting with a single-click setup of Google’s retargeting code. It ensures that tracking remains current with Google’s updates, facilitating effective Google Ads management and eliminating the hassle of manually setting up the pixel.

Key Features:

• No Technical Expertise Needed: There is no necessity for code alterations or adjustments to theme files.
• One-Click Setup: Implement the Google Ads dynamic remarketing conversion pixel effortlessly with just one click.
• Seamless Integration: Integrates with Checkout extensibility, ensuring smooth operation.
• Dynamic Remarketing Tags: Easily set up Dynamic Google Ads Remarketing tags.

The Wixpa app provides a straightforward solution for Shopify merchants to manage Google Ads retargeting effectively, without requiring any technical knowledge or manual setup.

Pricing

Standard Plan

• Cost: $9.99/month
• Features:
• Unlimited tracking tags
• Purchase conversion tracking
• Add to cart conversion tracking
• Begin checkout conversion tracking
• Page view conversion tracking
• Super reactive support
• 7-day free trial

Premium Plan

• Cost: $19.99/month
• Features:
• Unlimited tracking tags
• Purchase conversion tracking
• Add to cart conversion tracking
• Begin checkout conversion tracking
• Page view conversion tracking
• Checkout extensibility

The Wixpa app offers two pricing plans to cater to different business needs, providing comprehensive tracking and support features to enhance Google Ads retargeting efforts.

Omega Facebook Pixels & Feed Overview

Omega Facebook Pixels is a top Shopify app designed for seamless Facebook Pixel integration. It enhances Facebook Pixel tracking and leverages Conversion API (CAPI) to adapt to recent iOS 14+ updates, aiming to improve your advertising efforts through precise tracking using Facebook algorithms.

Features:

• Real-Time UTM Attribution Reporting: Maximize your Return on Ad Spend (ROAS) with detailed reporting.
• Multiple Pixel Management: Easily manage multiple pixels for your store.
• Quick Setup: Auto-tracks events and sets up pixels within 2 minutes without needing additional coding skills.
• Intuitive Dashboard: Manage master or niche Facebook pixels through a user-friendly interface.
• Automated Catalogs and Feed Links: Reduce manual labor with automated catalogs or live feed links.
• Enhanced Learning Phase: Speed up the learning phase with smart data from Facebook Pixel and CAPI.

Omega Facebook Pixels & Feed simplifies Facebook Pixel management and optimizes ad performance, making it an essential tool for Shopify merchants looking to improve their Facebook advertising strategies.

Pricing

Basic Shopify

• Cost: $15.99/month or $134.30/year (save 30%)
• Features:
• UNLIMITED Pixels
• 1 Conversion API
• Feed & Catalog
• Event & Purchase Report
• Insightful analytics & dashboard
• Real-time Ads Report
• 24/7 Support
• 3-day free trial
• Additional Charges: +$4.99/month for each extra Conversion API; extra charges based on the number of products, feeds & catalogs if used.

Advanced Shopify

• Cost: $25.99/month or $218.30/year (save 30%)
• Features:
• UNLIMITED Pixels
• 1 Conversion API
• Feed & Catalog
• Event & Purchase Report
• Insightful analytics & dashboard
• Real-time Ads Report
• 24/7 Support
• 3-day free trial
• Additional Charges: +$4.99/month for each extra Conversion API; extra charges based on the number of products, feeds & catalogs if used.

Shopify Plus

• Cost: $30.99/month or $260.30/year (save 30%)
• Features:
• UNLIMITED Pixels
• 1 Conversion API
• Feed & Catalog
• Event & Purchase Report
• Insightful analytics & dashboard
• Real-time Ads Report
• 24/7 Support
• Additional Charges: +$4.99/month for each extra Conversion API; extra charges based on the number of products, feeds & catalogs if used.

Omega Facebook Pixels & Feed offers tiered pricing plans to accommodate various Shopify store needs, ensuring comprehensive Facebook Pixel integration and optimized advertising performance.

Facebook Ads, Google Ads & AI

AdScale app uses AI to create, run, and optimize ads across Facebook and Google to get more customers from your ads. Boost your Facebook Ads (Meta) and Google Ads performance with AdScale by automating every aspect of your advertising campaigns.

Key Features:

• AI-Driven Ad Creation: Easily create high-performing ads with AI using built-in ChatGPT, saving time and effort.
• 24/7 AI Optimization: Smart AI optimization modifies your bids and budgets around the clock to maximize sales and improve your Return on Ad Spend (ROAS).
• Targeting Precision: Use AI to create hyper-relevant audiences and product segments for new and retargeting campaigns, ensuring your marketing budget is spent effectively.
• Seamless Integration: Integrates with Klaviyo and Yotpo to streamline your marketing efforts and enhance ad performance.
• Multi-Channel Campaigns: Effortlessly create and manage Facebook, Instagram, and Google ad campaigns with AI.
• High-Quality Content Generation: Generate high-quality text, images, and videos for your ads using AI and ChatGPT.
• Increased Sales: Boost sales by targeting the right audiences with the right products using advanced AI algorithms.
• Built-in BI Tools: Monitor important store metrics to build effective growth strategies.

AdScale leverages AI technology to automate and optimize your advertising campaigns across multiple channels, helping you achieve better performance and higher sales with minimal effort.

Pricing

Starter Plan

• Cost: $129/month or $1,160/year (save 25%)
• Ad Spend: Up to $1,000 ad spend/month
• Features:
• AI Campaign Builder
• AI Creative (text/image/video)
• AI Optimization 24/7
• AI Audience & Product Segments
• BI Analytics
• Add SMS/email any time
• 14-day free trial

Basic Plan

• Cost: $219/month or $1,970/year (save 25%)
• Ad Spend: Up to $2,000 ad spend/month
• Features:
• AI Campaign Builder
• AI Creative (text/image/video)
• AI Optimization 24/7
• AI Audience & Product Segments
• BI Analytics
• Add SMS/email any time
• 14-day free trial

Growth Plan

• Cost: $299/month or $2,680/year (save 25%)
• Ad Spend: Up to $3,000 ad spend/month
• Features:
• AI Campaign Builder
• AI Creative (text/image/video)
• AI Optimization 24/7
• AI Audience & Product Segments
• BI Analytics
• Add SMS/email any time

AdScale provides a range of pricing plans to accommodate various business sizes and advertising budgets, all featuring comprehensive AI-driven tools to create, optimize, and manage ad campaigns effectively across Facebook, Instagram, and Google.

releva.nz Dynamic Retargeting

releva.nz Dynamic Retargeting is a simple, convenient, highly efficient, and self-optimizing app thanks to AI. It markets your store fully automated and gives it the necessary push to success. All you need to do is install it and set your daily budget. From then on, you can sit back and watch your sales grow.

Key Features:

• Automatic Creation of Dynamic Ad Banners: Effortlessly create dynamic ad banners that attract and engage customers.
• Boost Conversion Significantly: Increase your conversion rates with targeted, high-quality ads.
• Configurator for Optional Ad Design: Customize your ads with an easy-to-use configurator for optional designs.
• New: Automatically Generated Video Ads: Leverage the power of video marketing with automatically generated video ads.
• New: Hyperlocal Function for Pinpoint Targeting: Target your audience with pinpoint accuracy using the hyperlocal function.

This app automates your marketing efforts, allowing you to focus on other aspects of your business while enjoying increased traffic and sales.

Pricing Plans

Starter Plan

• Cost: Free to install (configurable ad spend cost)
• Features:
• 30% commission on the advertising budget used
• Free support
• Retargeting banner on product level
• Flexible daily budget
• Real-time statistics

Business Plan

• Cost: $49/month (configurable ad spend)
• Features:
• Includes all features from Starter
• No commission on the advertising budget used
• Integration of your own designs and advertising
• 30-day free trial

Expert Plan

• Cost: $89/month (configurable ad spend)
• Features:
• Includes all features from Business
• International campaigns
• Support for up to 3 shops

These pricing plans offer flexible options to suit different business needs, from startups to larger enterprises, providing essential tools and features to automate and optimize your online store's marketing efforts.

Adwisely: Meta Ads, Google Ads

Adwisely enhances your sales through AI-powered campaigns on Google and Meta. After a quick onboarding process, campaigns are created on Meta and/or Google. You also receive a dedicated Ad Expert for each platform to oversee and align your ads with your business objectives. For optimal results, it's recommended to use Adwisely if your store has processed at least 30 orders in the past 30 days. Without this volume of data, machine learning technologies may not yield the best outcomes.

Key Features:

• AI-Driven Campaigns: Leverage Meta and Google's machine learning technologies to create highly effective campaigns.
• Retargeting and Prospecting: Both strategies are included to maximize reach and conversions.
• Proactive Support: Receive proactive recommendations and support via email.
• Expert Supervision: Ad Experts continuously monitor your campaigns to ensure they align with your business goals and perform optimally.

Adwisely simplifies the process of boosting your sales across major platforms with AI-driven technology and expert support, making it an ideal choice for stores looking to enhance their digital advertising efforts.

Pricing 

Starter Plan

• Cost: $99/month + 10% fee on ad spend above the $500 ad spend limit
• Features:
• Unlimited automated campaigns across Facebook, Instagram, and Google
• Email & chat support
• 7-day free trial

Standard Plan

• Cost: $249/month + 10% fee on ad spend above the $2,500 ad spend limit
• Features:
• Unlimited automated campaigns across Facebook, Instagram, and Google
• Email & chat support
• Monthly performance review by an ad expert
• 7-day free trial

Adwisely offers flexible pricing plans designed to meet the needs of different business sizes and advertising budgets. Both plans provide comprehensive support and automation for your campaigns, ensuring optimal performance across major platforms.

Rontar Ad Exchange: Free Ads

Getting new visitors to your store can be challenging, especially when you're just starting out. With Rontar Ad Exchange, you can display your ads in other stores, while showing partner ads on your website in return. This creates a win-win situation for both parties. If you prefer not to show partner ads on your store, please refer to our Pricing section for more details.

Key Benefits:

• Attract New Visitors and Orders: Drive more traffic and sales to your store by displaying your ads in other stores.
• Mutual Ad Display: In return, show partner ads on your website to maintain a balanced exchange.
• Easy Campaign Setup: Configuring and running your ad campaign takes just a few clicks.
• Brand Awareness: Build brand awareness by customizing the look and feel of your ad creatives.

Rontar Ad Exchange offers an effective solution to increase your store's visibility and drive new orders by leveraging mutual ad display with other partner stores.

Pricing Plans

Free Forever

• Cost: Free
• Features:
• Your ads will be shown in other stores.
• In return, other stores' ads will be shown on your website.
• No credit card needed.

Basic Plan

• Cost: $29/month
• Features:
• Limited to 60,000 ad impressions per month.
• Only viewable impressions are counted.
• No need to place partner ads in your store.
• You will be charged $29 initially and each time the advertising balance gets low. Billing is based on impressions.

Rontar Ad Exchange offers flexible options to help you increase your store's visibility and drive new orders. Choose the Free Forever plan to start with mutual ad display, or opt for the Basic plan to focus solely on showing your ads without displaying partner ads on your website.

Adeagle: Get Traffic • AI Ads

Adeagle allows you to target and retarget users interested in your products through personalized marketing campaigns. Whether users are researching blogs, forums, watching product videos, or using mobile apps to find good deals, Adeagle places your ads where they are most likely to see them. For instance, if you sell pet supplies, your products will be showcased on pet blogs among pet enthusiasts.

Key Features:

• Optimized Ad Display: Display ads to users who are already shopping and more likely to convert.
• Targeting Options: Easily target by product categories or user interests. Retarget to grow sales.
• Performance Analysis: Analyze the performance of your ads with relevant dashboards and visualizations.
• Autopilot Mode: Set up once and let your ads run on autopilot. Easy setup with no code required.
• Traffic Exchange Option: Join the traffic exchange to get impressions in return for ads displayed.

Adeagle provides a streamlined way to create and manage marketing campaigns, helping you reach the right audience at the right time to boost your sales and grow your business.

Pricing Plans

Standard Plan

• Cost: Free
• Features:
• Ad Exchange with Partner Stores
• Exclude unwanted ad categories
• Location-based & interest-based targeting
• Unlimited products
• 3 campaigns

Essential Plan

• Cost: $19.99/month
• Features:
• All Standard plan features
• 20,000 impressions
• Ads on Partner Stores
• AI Campaign Optimization
• No ads on your website
• Unlimited campaigns

Professional Plan

• Cost: $59.99/month
• Features:
• All Essential plan features
• 70,000 impressions
• Ads on Trending Stores
• Ads on Thematic Websites
• Ads in Mobile Apps

Premium Plan

• Cost: $169.99/month
• Features:
• All Professional plan features
• 200,000 impressions
• Retargeting
• Ads on Trending Thematic Websites
• Ads in Trending Mobile Apps

Adeagle offers a range of pricing plans to accommodate different business needs, from free ad exchanges to comprehensive premium plans with extensive impressions and advanced targeting options. Choose the plan that best fits your advertising goals and budget to maximize your store's visibility and sales.

OnePixel Facebook Pixel,TikTok

With OnePixel, you can run more effective ad campaigns and maximize your Return on Ad Spend (ROAS) thanks to precise pixel tracking. Set up, install, and manage multiple pixels effortlessly from platforms such as Facebook, TikTok, Google, Snapchat, Twitter, Microsoft, and Pinterest. Additionally, our Conversion-API tracking allows you to bypass iOS 14 restrictions and ad blockers, ensuring you capture all relevant data. OnePixel also saves time by instantly creating highly-segmented Facebook ad audience lists.

Key Features:

• Multiple Pixel Management: Add multiple pixels to your website without coding or account connections.
• Bypass Restrictions: Bypass iOS 14 and ad blocks with Conversion-API for Facebook, Google, and TikTok.
• Flexible Tracking Options: Easily switch between product and variant IDs to send with events for more effective ads.
• Web Pixel Extension: Apply the Web Pixel Extension for precise event tracking to improve ad performance.
• Comprehensive Event Tracking: Track various events, including ViewContent, AddToCart, AddPaymentInfo, Checkout, Purchase, and more.

OnePixel simplifies the process of managing and optimizing ad campaigns across various platforms, ensuring you capture all essential data and improve your advertising performance.

Pricing Plans

Starter Plan

• Cost: Free
• Features:
• 1 pixel
• Support all channels
• Unlimited events
• Pixel report
• Audience management

Standard Plan

• Cost: $9.90/month
• Features:
• 3 pixels
• Support all channels
• Conversion API for Facebook, TikTok, and Google
• Unlimited events
• Audience management
• Customer support
• 7-day free trial

Professional Plan

• Cost: $19.90/month
• Features:
• 6 pixels
• Support all channels
• Conversion API for Facebook, TikTok, and Google
• Unlimited events
• Audience management
• Customer support
• 7-day free trial

Advanced Plan

• Cost: $29.90/month
• Features:
• 10 pixels
• Support all channels
• Conversion API for Facebook, TikTok, and Google
• Unlimited events
• Audience management
• Customer support
• 7-day free trial

OnePixel offers flexible pricing plans to cater to different business needs, from a free starter option to advanced plans with more pixels and comprehensive support. Each plan supports all channels and includes essential features like unlimited events and audience management, ensuring you can optimize your ad campaigns effectively.

Conclusion

In 2024, Shopify merchants have access to a variety of powerful retargeting apps designed to optimize advertising efforts and drive sales. These top 10 retargeting apps offer unique features, flexible pricing plans, and advanced technologies to help you bring customers back to your store, improve conversion rates, and maximize your Return on Ad Spend (ROAS).These apps provide Shopify merchants with the tools needed to effectively manage and optimize their retargeting campaigns, ensuring that your store can attract new visitors, retain existing customers, and achieve higher sales through targeted advertising efforts.