Wilson Taiwan Builds a Connected Sports Community with Akohub’s Loyalty Experience

Building long-term customer loyalty in the sporting goods industry takes more than product launches and seasonal promotions. Athletes and sports enthusiasts are constantly exploring new brands, comparing equipment, and looking for better experiences both online and offline. To stay connected with customers beyond the first purchase, Wilson Taiwan focused on creating a more rewarding and engaging membership journey.

Inside the brand

Founded in Chicago in 1914, Wilson Sporting Goods has become one of the world’s most recognized sports equipment brands, serving athletes across tennis, basketball, baseball, golf, pickleball, and more. Wilson Taiwan continues this legacy by providing professional-grade sporting equipment and apparel to Taiwan’s growing sports community. 

Through its Taiwan online store, Wilson offers professional tennis rackets and accessories, basketballs and team sports equipment, pickleball gear and apparel. To strengthen customer retention and encourage repeat engagement, Wilson Taiwan partnered with Akohub to launch a more personalized loyalty experience.

Learn How Wilson Taiwan Strengthens Customer Loyalty with Akohub

Step 1: Encouraging Membership Sign-Ups with Rewards

Wilson Taiwan introduced Sign-Up Rewards through Akohub to motivate first-time visitors to become members immediately. New customers receive a $300 discount reward. This onboarding strategy helped Wilson Taiwan:

• Increase member acquisition
• Encourage first purchases faster
• Build long-term customer relationships from the beginning

Step 2: Launching a Dedicated Loyalty Program Page

Using Akohub’s Loyalty Program Page, Wilson Taiwan created a centralized membership hub where customers can clearly understand:

• Available member rewards
• How to get rewards
• Member activity

By making their rewards easier to understand and access, Wilson Taiwan reduced friction in the customer journey and increased program visibility across the storefront.

Step 3: Creating a Seamless Loyalty Experience with the Loyalty Widget

Wilson Taiwan implemented Akohub’s customizable Loyalty Widget to provide customers with instant access to their rewards experience while shopping.

The widget allows members to:

• View available rewards
• Monitor membership progress
• Access loyalty benefits directly on-site

The loyalty widget was customized to align with Wilson Taiwan’s clean and performance-focused branding, creating a seamless experience that naturally integrates into the shopping journey.

Result

• Stronger member acquisition through sign-up incentives
• Increased visibility of member benefits
• Higher customer engagement across the online store

Build Your Own Loyalty Experience

Wilson Taiwan demonstrates how modern sports brands can go beyond transactions and build stronger customer relationships through loyalty-driven experiences. By combining membership rewards, a dedicated loyalty hub, and seamless on-site engagement tools, the brand created a customer journey designed for long-term retention.

With Akohub, Shopify merchants can create personalized loyalty experiences that increase engagement, encourage repeat purchases, and strengthen customer relationships at every stage of the journey.