Website Visitors Retargeting helps you reconnect with people who showed interest in your website but didn’t complete a purchase. Whether they browsed a product page or left items in their cart, this tool lets you bring them back with targeted ads. It’s a smart way to boost conversions and stay top of mind with potential customers.
Customize Your Campaign Basic Information
To get started, customize the basic details of your campaign. You can access this section by following the steps below.
Step 1: Select Campaign Type
- Go to Campaigns -> Create a Campaign
- Choose “Website Visitor Retargeting”.
- Select Standard and click “Start Editing Campaign” to begin.
Step 2: Configure Campaign Basics
- Set your Daily Budget (e.g., $5, $10, $20, or custom).
- Select your Product Catalog from the dropdown list.
💡 Tip: Not sure how much to spend? Use our budget suggestion to get a recommended starting point.
Step 3: Set Up Product Catalog
What is the difference between a Product Catalog and a Product Set
- A Product Catalog is your full inventory, which includes all your products along with their details like titles, descriptions, prices, and availability.
- A Product Set is a smaller, filtered group of products from your catalog. You can create sets using specific rules or conditions, such as price range, product category, or availability.
How to set up your product catalog?
- If not done setting up a product catalog, create a catalog from Shopify.
- Choose a Shopify collection
Visitors Conversion Retargeting Ad (D1-3)
This step allows you to retarget people who have visited your website but haven’t purchased. You can go to this section by scrolling down to the “Visitors Conversion Retargeting Ad”. We divide retargeting into time-based ad sets to match how user interest changes over time. Here’s what each ad set does:
[D1–D3] Recent Visitors
Targets people who visited or added to cart in the last 1–3 days.This is the best time to remind and convert while interest is high.
[D4–D7] Mid-Funnel
Targets users from 4–7 days ago. You can use stronger messaging (e.g. reviews or urgency) to re-engage.
[D8–D14] Final Push
Targets visitors from 8–14 days ago. This is the last chance to convert with special offers or incentives.
Step 1: Choose or Create Your Audience
- You can use a saved audience or create a new one.
- Choose website visitors
- Important: Once audience has been created, refresh the page to see the audience
If you’d like to create a new audience, follow these steps:
- Setup the audience name
- Include rule: Include people who did a PageView (visited any page on your website) within the time frame
- Exclude rule: This removes users who have visited your site within the timeframe
There are different types of rules:
- PageView: Triggered when someone visits any page on your website. ✅ Good for broad retargeting.
- ViewContent: Triggered when someone views a specific product or content page. ✅ Use this to retarget people who showed interest in a specific item.
- AddToCart: Triggered when someone adds a product to their shopping cart. ✅ These users are further down the purchase funnel and more likely to convert.
- InitiateCheckout: Triggered when someone starts the checkout process. ✅ These are high-intent visitors who didn’t finish buying.
- Purchase: Triggered when someone completes a purchase. ✅ Usually used to exclude past buyers or create lookalike audiences.
Step 2: Customize Your Target Audience
Choose the audience for the retargeting ad.
Filter by:
- Age
- Gender
- Location (e.g., all countries or specific ones)
Note: for Taiwan region, merchants need to include their Business ID number. This step is required by the government
Step 3: Choose Ad Placements
- Select Automatic Placements (recommended) or Custom Placements.
- These determine where your ads will appear: Facebook feed, Instagram, Stories, etc.
Step 4: Confirm Ad Setting
Choose Your Ad Format
- Carousel: Multiple images or videos users can swipe through.
- Image: A single image ad.
- Video: A single video ad with optional thumbnail and message.
- Collection: A group of items that opens into a full-screen experience
If You Choose the Carousel Format:
1. Fill in your "Ad Message"
Keep it clear, concise, and engaging.
Example: “Still thinking about it? Complete your look with 15% off – just for you!”
Character limit: Under 1,500 characters.
2. Add a Discount Code
Type or select a valid code from the Discount Code dropdown.
If no code appears, make sure it hasn’t expired or been restricted to specific customer groups.
If You Choose the Image Format:
1. Fill in your "Ad Message"
Keep it clear, concise, and engaging.
Example: “Still thinking about it? Complete your look with 15% off – just for you!”
Character limit: Under 1,500 characters.
2. Add a Discount Code
Type or select a valid code from the Discount Code dropdown.
If no code appears, make sure it hasn’t expired or been restricted to specific customer groups.
3. Upload an image
If You Choose the Video Format:
- Discount Code: (Optional) Select a discount code to display in your ad. Only valid and non-targeted codes will appear.
- Ad Message: Add a custom message (up to 1,500 characters) to highlight your offer or product.
- Video: Click “Select video” to upload your promotional content.
- Thumbnail URL: Provide a URL for a thumbnail image (recommended size: 1080×640) if you want to control what still image appears before the video plays.
- Upload your video
If You Choose the Collection Format:
You can choose between:
- Video: More engaging and dynamic. Ideal for storytelling or highlighting product features.
- Image: Static visuals. Best for strong product photos or lifestyle imagery.
1. Upload Your Video/Image
2. Upload your discount code Select a discount code to display in your ad. Only valid and non-targeted codes will appear.
3. Upload Your Thumbnail (For video only)
- Upload an image (recommended size: 1080×640 px) via:
- Shopify Admin > Settings > Files
- Copy the file URL and paste it into the Thumbnail URL field.
4. Add an Ad Message
Keep it short, clear, and benefit-focused.
Example: "You looked. Now it’s back in stock—just for you!"
5. Add a Headline
Keep it under 40 characters.
Clearly describe the offer or product.
Day 4 - 7: Visitors Retargeting Ad
Let’s now learn how to customize your ads for day 4 - 7. For this section, you can follow the same steps as outlined in the previous section.
Day 8 - 14: Visitors Retargeting Ad
Let’s now learn how to customize your ads for day 8 - 14. For this section, you can follow the same steps as outlined in the previous section.
Review and Finalize Your Campaign
- Click “Create” and choose “Confirm” to submit the ad for review.
- You’ll be taken to the campaign dashboard where you can monitor the status.
Monitor Performance
Go to campaigns and click on the green button shown in the screen below.
Use the campaign overview to check:
- Impressions
- Click-through rates
- Conversions
This is your go-to place to optimize the ad further based on real-time results.
Need Help? Contact Us or Schedule a Call
If you have any questions, feel free to contact us through the App or email us at service@akohub.com or schedule a free consulting call through this link
