EnamoR is a Taiwanese women’s intimates brand focused on combining comfort, functionality, and aesthetics in everyday essentials. Its collection spans seamless antibacterial underwear, silk and modal styles, period underwear, shapewear, loungewear, and other comfort-focused products. The brand also highlights Taiwan-made products and maintains its own manufacturing capabilities.
As EnamoR moved customers into its new online store and continued developing its membership experience, the brand implemented Akohub’s Loyalty Program to connect customer accounts, loyalty rewards, VIP tiers, referrals, and automated member communication.
Inside the Brand
EnamoR designs intimate apparel around different everyday needs—from breathable and seamless styles to period underwear and lightweight shaping products.
Its collections include:
- Lycra antibacterial seamless underwear
- Silk underwear
- Modal underwear and loungewear
- Seamless bras and bra tops
- Period underwear
- Shapewear
- Tights and hosiery
- MIT Taiwan-made products
The brand describes its focus as bringing together comfort, function, and aesthetics so customers can feel comfortable and confident every day.
How EnamoR Builds Customer Loyalty With Akohub
1. Connecting Loyalty With the Customer Account
EnamoR uses Akohub to bring its loyalty experience closer to the customer account.
Members have a central place to access their account, manage their profile, and stay connected with the rewards associated with their membership.
This is particularly useful for a brand built around repeat-purchase essentials, where customers may regularly return for new colors, fits, fabrics, or everyday basics.
2. Creating an Easy-to-Access Loyalty Widget
EnamoR integrates Akohub’s Loyalty Widget into its storefront to make the membership program easier to discover and understand.
Through the loyalty experience, customers can explore their rewards, points, membership status, earning opportunities, and available benefits.
3. Combining Ways to Earn, Loyalty Points, and Store Credit
EnamoR uses Akohub to reward customers for more than simply making another purchase.
Members can earn rewards through different interactions with the brand, including:
- Making eligible purchases
- Completing their customer profile
- Writing product reviews
- Connecting eligible accounts
- Participating in referral activities
4. Creating a Three-Level VIP Journey
EnamoR uses Akohub VIP Tiers to recognize customers as their relationship with the brand grows.
Its current active membership structure includes:
Enamor Friend
The starting membership level, with benefits including a 3% points return on purchases and birthday benefits.
Enamor VIP
Customers who reach NT$6,000 in qualifying spending can unlock a higher membership level with benefits including a 4% points return, birthday rewards, a 5% shopping discount, and upgrade rewards.
Enamor Privé
Customers who reach NT$10,000 in qualifying spending can access EnamoR’s higher membership level, which includes a 5% points return, enhanced birthday rewards, a 10% shopping discount, and additional upgrade benefits.
5. Growing Through Customer Referrals
EnamoR also uses Akohub’s Referral Program to encourage customers to introduce the brand to friends.
Existing members can share EnamoR with someone new, creating rewards for both sides of the referral journey.
In the current program, a referred friend can receive 100 points, while the referring customer can also receive 100 points after the referred friend completes the qualifying purchase.
Turning Everyday Essentials Into an Ongoing Member Relationship
For a brand like EnamoR, loyalty has a natural role in the customer journey.
Underwear, loungewear, period products, and other everyday essentials create opportunities for customers to return as their needs, preferences, and wardrobes change.
Akohub helps EnamoR connect those repeat purchases with a broader member experience—combining customer accounts, earning activities, points, store credit, VIP progression, referrals, and automated communication.
Rather than treating every order as a separate transaction, EnamoR can reward customers as their relationship with the brand develops.
Conclusion
EnamoR’s product philosophy centers on making everyday essentials more comfortable, functional, and enjoyable. Its loyalty experience extends that philosophy beyond the product itself.
With Akohub’s Loyalty Program, EnamoR brings customer accounts, loyalty rewards, points and store credit, VIP tiers, referrals, and automated notifications together into a more connected member journey.
Customers have more ways to engage and earn, while EnamoR can recognize its most loyal shoppers and create more reasons for them to return.
Try Akohub for FREE today and start building a loyalty experience that turns everyday purchases into lasting customer relationships.
For more information, contact service@akohub.com or book a free consultation with the Akohub team.
