Prospect targeting helps you reach new audiences who are similar to your existing visitors or customers. By analyzing behaviors and interests, you can find people more likely to engage with your brand. This approach increases your chances of getting better results from your ads with less guesswork.

Customize Your Campaign Basic Information

To get started, customize the basic details of your campaign. You can access this section by following the steps below.

Step 1: Select Campaign Type

  • Go to Campaigns -> Create a Campaign
  • Choose “Prospect Targeting”.
  • Select Standard Targeting and click “Lookalike Targeting” to begin.
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Website settings page featuring an email address input section along with various configuration settings.

Step 2: Configure Campaign Basics

  • Set your Daily Budget (e.g., $5, $10, $20, or custom).
  • Select your Product Catalog from the dropdown list.
  • 💡 Tip: Not sure how much to spend? Use our budget suggestion to get a recommended starting point.
Overview of the new Facebook Ads campaign page, highlighting its design and tools for creating advertising campaigns.

Step 3: Set Up Product Catalog

  • If not done setting up a product catalog, create a catalog from Shopify.
  • Choose a Shopify collection
Visual of a digital workspace showing a Facebook ad campaign being created, featuring analytics and design elements.
Visual guide illustrating how to set up a product catalog in Shopify, featuring product images and organizational tools.

Customize Lookalike Prospect Targeting

This step allows you to retarget people who have visited and viewed your product page.

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Step 1: Choose or Create Your Audience

  • You can use a saved audience or create a new one.
  • Make sure to name and save your audience.
  • Important: Once audience has been created, refresh the page to see the audience.
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  1. Audience name: Enter a name for your new audience. This helps you identify it later.
  2. Lookalike source: Choose your source audience. In this example, "Facebook Page Engager" is selected, which means the new audience will be modeled after people who have interacted with your Facebook Page.
  3. Location: Set the country or region where you want to find similar people
  4. Audience size: Use the slider to select the audience size. A smaller percentage (e.g., 1%) creates a more closely matched audience, while a larger percentage broadens the reach.
Facebook page settings showing the Create Audience button, allowing users to define and manage audience segments.

Step 2: Customize Your Target Audience

- Choose the audience for the retargeting ad.

- Filter by:

  • Age
  • Gender
  • Location (e.g., all countries or specific ones)
Settings page for Google Account featuring various account management tools and preferences.

Note: for Taiwan region, merchants need to include their Business ID number. This step is required by the government.

2. Facebook search interface displaying a user entering a country name for search.

Step 3: Choose Ad Placements

  • Select Automatic Placements (recommended) or Custom Placements.
  • These determine where your ads will appear: Facebook feed, Instagram, Stories, etc.
The Facebook settings page illustrates different options available for customizing social media account features.

Step 4: Confirm Ad Setting

Choose Your Ad Format

  • Carousel: Multiple images or videos users can swipe through.
  • Image: A single image ad.
  • Video: A single video ad with optional thumbnail and message.
  • Collection: A group of items that opens into a full-screen experience

If You Choose the Carousel Format:

1. Fill in your "Ad Message"
Keep it clear, concise, and engaging.
Example: “Still thinking about it? Complete your look with 15% off – just for you!”
Character limit: Under 1,500 characters.

2. Add a Discount Code
Type or select a valid code from the Discount Code dropdown.
If no code appears, make sure it hasn’t expired or been restricted to specific customer groups.

If You Choose the Image Format:

1. Fill in your "Ad Message"
Keep it clear, concise, and engaging.
Example: “Still thinking about it? Complete your look with 15% off – just for you!”
Character limit: Under 1,500 characters.

2. Add a Discount Code
Type or select a valid code from the Discount Code dropdown.
If no code appears, make sure it hasn’t expired or been restricted to specific customer groups.

3. Upload an image

If You Choose the Video Format:

  • Discount Code: (Optional) Select a discount code to display in your ad. Only valid and non-targeted codes will appear.
  • Ad Message: Add a custom message (up to 1,500 characters) to highlight your offer or product.
  • Video: Click “Select video” to upload your promotional content.
  • Thumbnail URL: Provide a URL for a thumbnail image (recommended size: 1080×640) if you want to control what still image appears before the video plays.
  • Upload your video

If You Choose the Collection Format:

You can choose between:

  • Video: More engaging and dynamic. Ideal for storytelling or highlighting product features.
  • Image: Static visuals. Best for strong product photos or lifestyle imagery.

1. Upload Your Video/Image

2. Upload your discount code Select a discount code to display in your ad. Only valid and non-targeted codes will appear.
2. Upload Your Thumbnail (For video only)

  • Upload an image (recommended size: 1080×640 px) via:Shopify Admin > Settings > Files
  • Copy the file URL and paste it into the Thumbnail URLfield.

3. Add an Ad Message
Keep it short, clear, and benefit-focused.
Example: "You looked. Now it’s back in stock—just for you!"

4. Add a Headline

  • Keep it under 40 characters.
  • Clearly describe the offer or product.
Website ad settings page showing various controls for configuring and managing advertising campaigns.
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Review and Finalize Your Campaign

  • Click “Create” and choose “Confirm” to submit the ad for review.
  • You’ll be taken to the campaign dashboard  where you can monitor the status.
An orange highlight emphasizes the add campaign button, drawing attention to its importance in the interface.
A confirmation screen asking users to verify their ad content before submission, featuring options to confirm or edit.

Monitor Performance

Go to campaigns and click on the green button shown in the screen below.

Settings page in the admin dashboard featuring controls for user preferences and site configurations.

- Use the campaign overview to check:

  • Impressions
  • Click-through rates
  • Conversions

This is your go-to place to optimize the ad further based on real-time results.

Cloud dashboard screenshot featuring user interface elements, including graphs, charts, and navigation menus for data analysis.
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Need Help? Contact Us or Schedule a Call

If you have any questions, feel free to contact us through the App or email us at service@akohub.com or schedule a free consulting call through this link