Prospect targeting helps you reach new audiences who are similar to your existing visitors or customers. By analyzing behaviors and interests, you can find people more likely to engage with your brand. This approach increases your chances of getting better results from your ads with less guesswork.

Customize Your Campaign Basic Information

To get started, customize the basic details of your campaign. You can access this section by following the steps below.

Step 1: Select Campaign Type

  • Go to Campaigns -> Create a Campaign
  • Choose “Prospect Targeting”.
  • Select Standard Targeting and click “Start Editing Campaign” to begin.
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Step 2: Configure Campaign Basics

  • Set your Daily Budget (e.g., $5, $10, $20, or custom).
  • Select your Product Catalog from the dropdown list.

💡 Tip: Not sure how much to spend? Use our budget suggestion to get a recommended starting point.

Overview of the new Facebook Ads campaign page, highlighting its design and tools for creating advertising campaigns.

Step 3: Set Up Product Catalog

  • If not done setting up a product catalog, create a catalog from Shopify.
  • Choose a Shopify collection
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Visual representation of setting up a Shopify catalog, featuring product images, descriptions, and categorization options.

Customize Dynamic Product Ad (Advanced Targeting)

This step allows you to retarget people who have visited and viewed your product pages. You can go to this section by scrolling down to the “Dynamic Product Ad (Advanced Targeting)” as shown below”

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Step 1: Customize Your Target Audience

- Choose the audience for the retargeting ad.

- Filter by:

  • Age
  • Gender
  • Location (e.g., all countries or specific ones)
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Note: for Taiwan region, merchants need to include their Business ID number. This step is required by the government.

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Step 2: Choose Ad Placements

  • Select Automatic Placements (recommended) or Custom Placements.
  • These determine where your ads will appear: Facebook feed, Instagram, Stories, etc.
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Step 3: Confirm Ad Setting

Choose Your Ad Format

Carousel
Showcase multiple images that users can scroll through horizontally—perfect for displaying various products or features.

Collection
Features a main image or video followed by smaller product images, ideal for highlighting a product range.

If You Choose the Carousel Format:

1. Fill in your "Ad Message"
Keep it clear, concise, and engaging.
Example: “Still thinking about it? Complete your look with 15% off – just for you!”
Character limit: Under 1,500 characters.

2. Add a Discount Code
Type or select a valid code from the Discount Code dropdown.
If no code appears, make sure it hasn’t expired or been restricted to specific customer groups.

3. Include a Call-to-Action (CTA)
Use clear CTAs to encourage clicks.
Examples: “Shop Now,” “Claim Offer,” “View More.”

If You Choose the Collection Format:

You can choose between:

  • Video: More engaging and dynamic. Ideal for storytelling or highlighting product features.
  • Image: Static visuals. Best for strong product photos or lifestyle imagery.

If using an image, follow the same steps as the Carousel format.
If using a video, follow these steps:

1. Upload Your Video

  • Format: .mp4 or .mov
  • Aspect Ratio: 1:1 (square), 4:5, or 16:9
  • Max Size: Under 4GB (check platform limits)
  • Duration: 6–15 seconds recommended

2. Upload Your Thumbnail

  • Upload an image (recommended size: 1080×640 px) via:
  • Shopify Admin > Settings > Files
  • Copy the file URL and paste it into the Thumbnail URL field.

3. Add an Ad Message

Keep it short, clear, and benefit-focused.
Example: "You looked. Now it’s back in stock—just for you!"

4. Add a Headline

  • Keep it under 40 characters.
  • Clearly describe the offer or product.

5. Add a Discount Code

Type or select a valid code from the Discount Code dropdown.
If no code appears, ensure it meets eligibility (not expired or customer-restricted)

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Review and Finalize Your Campaign

  • Click “Create” and choose “Confirm” to submit the ad for review.
  • You’ll be taken to the campaign dashboard where you can monitor the status.
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A confirmation screen asking users to verify their ad content before submission, featuring options to confirm or edit.

Monitor Performance

Go to campaigns and click on the green button shown in the screen below.

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- Use the campaign overview to check:

  • Impressions
  • Click-through rates
  • Conversions

This is your go-to place to optimize the ad further based on real-time results.

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Need Help? Contact Us or Schedule a Call

If you have any questions, feel free to contact us through the App or email us at service@akohub.com or schedule a free consulting call through this link