Create an Engagement Campaign – Engagers Retargeting (Sequential Retargeting)

The Engagers Retargeting (Sequential) campaign is designed to help you nurture your most active followers over time. By targeting users who have interacted with your brand on social media, this campaign type enables you to deliver a series of relevant ads based on their previous actions. This article will walk you through how to set up an engagement campaign using the sequential configuration

Customize Your Campaign Basic Information

To get started, customize the basic details of your campaign. You can access this section by following the steps below.

Step 1: Select Campaign Type

• Go to Campaigns -> Create a Campaign
• Choose “Engagers Retargeting”.
• Select “Sequential Retargeting” and click “Start Editing Campaign” to begin.

Step 2: Configure Campaign Basics

• Set your Daily Budget (e.g., $5, $10, $20, or custom).
• Select your Product Catalog from the dropdown list.

💡 Tip: Not sure how much to spend? Use our budget suggestion to get a recommended starting point.

Step 3: Set Up Product Catalog

What is the difference between a Product Catalog and a Product Set

• A Product Catalog is your full inventory, which includes all your products along with their details like titles, descriptions, prices, and availability.
• A Product Set is a smaller, filtered group of products from your catalog. You can create sets using specific rules or conditions, such as price range, product category, or availability.

How to set up your product catalog?

• If not done setting up a product catalog, create a catalog from Shopify.
• Choose a Shopify collection

Customize Social Engager Retargeting Ad (D1 - D14)

Reconnecting with users who have interacted with your brand on social media is a powerful way to drive conversions. The Social Engager Retargeting Ad lets you create personalized ads targeted at people who have liked, commented, shared, or viewed your content, but haven’t made a purchase yet. For this section, we will be customizing the first 14 days (D1–D14) retargeting ads. For example, if a user likes your Instagram post today (Day 0), they’ll begin seeing your retargeting ad from Day 1 (D1) and could continue seeing it up to Day 14 (D14), depending on your ad settings.

This retargeting window can be split into phases using sequential ads, where you show different ads at different times. For instance:

• D1–D14: Show an ad that thanks them for engaging.
• D15–D30: Introduce a product or highlight a benefit.

To do this effectively, you’ll need to set up multiple ads, each with its own timing and message. These work together as a sequence, gradually guiding users from awareness to conversion.

Step 1A: Choose or Create Your Audience: Page Engagers

• You can use a saved audience or create a new one.
• When creating a new one, choose page engagers and fill in the audience rules
• Page engagers target people who have interacted with your Facebook Page. Use this when you want to retarget users who are already active on your Facebook page.
• Important: Once audience has been created, refresh the page to see the audience

Audience rules let you define who should be included in your retargeting campaign. You can target users based on how they interacted with your social content. You can choose from the following engagement types:

• Engaged – Includes anyone who interacted with your social content (likes, messages, visits, or clicks).
• Visited – Users who visited your profile, page, or landing link.
• Liked – Users who reacted to or liked your post or ad.
• Messaged – Users who sent a direct message to your page.
• Clicked CTA – Users who clicked your call-to-action button

In the Rules section:

• Choose one of the actions from the dropdown (e.g., Clicked CTA).
• Set the time frame (e.g., in the past 14 days).
• Use Include more to stack additional engagement behaviors, or Exclude to filter out users who already converted or messaged.

Step 1B: Choose or Create Your Audience: Instagram Engagers

You can use a saved audience or create a new one.

• When creating a new one, choose Instagram engagers and fill in the audience rules
• Page engagers target people who have interacted with your Instagram profile (must be connected to your business account). Use this when your audience is more active on Instagram, or your campaign is visually focused.
• Important: Once audience has been created, refresh the page to see the audience.

After naming your audience, under “Include people who,” choose one of the following from the dropdown:

• Interacted – anyone who interacted with your account.
• Engaged – liked, commented, shared, etc.
• Messaged – sent a direct message.
• Visited – viewed your profile.
• Ad saved – saved one of your ads.

Then, set the time frame (e.g., last 14 days) and set the rules such as “Include more” or “Exclude” to fine-tune your audience.

• Note: You can only choose 1 audience type to target per ad (but you can have different ads targeting different audience types): Page Engagers or Instagram EngagersSet the time frame (e.g., in the past 14 days).
• Use Include more to stack additional engagement behaviors, or Exclude to filter out users who already converted or messaged.

Step 2: Customize Your Target Customers

1. Choose the audience for the retargeting ad.

2. Filter by:

• Age
• Gender
• Location (e.g., all countries or specific ones)

Note: for Taiwan region, merchants need to include their Business ID number. This step is required by the government

Step 3: Choose Ad Placements

• Select Automatic Placements (recommended) or Custom Placements.
• These determine where your ads will appear: Facebook feed, Instagram, Stories, etc.

Step 4: Confirm Ad Setting

Choose Your Ad Format

• Carousel: Multiple images or videos users can swipe through.
• Image: A single image ad.
• Video: A single video ad with optional thumbnail and message.
• Collection: A group of items that opens into a full-screen experience

If You Choose the Carousel Format:

1. Fill in your "Ad Message"
Keep it clear, concise, and engaging.
Example: “Still thinking about it? Complete your look with 15% off – just for you!”
Character limit: Under 1,500 characters.

2. Add a Discount Code
Type or select a valid code from the Discount Code dropdown.
If no code appears, make sure it hasn’t expired or been restricted to specific customer groups.

If You Choose the Image Format:

1. Fill in your "Ad Message"
Keep it clear, concise, and engaging.
Example: “Still thinking about it? Complete your look with 15% off – just for you!”
Character limit: Under 1,500 characters.

2. Add a Discount Code
Type or select a valid code from the Discount Code dropdown.
If no code appears, make sure it hasn’t expired or been restricted to specific customer groups.

3. Upload an image

If You Choose the Video Format:

• Discount Code: (Optional) Select a discount code to display in your ad. Only valid and non-targeted codes will appear.
• Ad Message: Add a custom message (up to 1,500 characters) to highlight your offer or product.
• Video: Click “Select video” to upload your promotional content.
• Thumbnail URL: Provide a URL for a thumbnail image (recommended size: 1080×640) if you want to control what still image appears before the video plays.
• Upload your video

If You Choose the Collection Format:

You can choose between:

• Video: More engaging and dynamic. Ideal for storytelling or highlighting product features.
• Image: Static visuals. Best for strong product photos or lifestyle imagery.

1. Upload Your Video/Image

2. Upload your discount code Select a discount code to display in your ad. Only valid and non-targeted codes will appear. 

3. Upload Your Thumbnail (For video only)

• Upload an image (recommended size: 1080×640 px) via:
• Shopify Admin > Settings > Files
• Copy the file URL and paste it into the Thumbnail URL field.

4. Add an Ad Message
Keep it short, clear, and benefit-focused.
Example: "You looked. Now it’s back in stock—just for you!"

5. Add a Headline

• Keep it under 40 characters.
• Clearly describe the offer or product.

Customize Social Engager Retargeting Ad (D15 - D30)

Reconnecting with users who have interacted with your brand on social media is a powerful way to drive conversions. The Social Engager Retargeting Ad lets you create personalized ads targeted at people who have liked, commented, shared, or viewed your content, but haven't made a purchase yet. Let’s learn how to customize the ad for day 15 - 30.

For this section, you can follow the same steps as outlined in the previous step.

Review and Finalize Your Campaign

• Click “Create” and choose “Confirm” to submit the ad for review.
• You’ll be taken to the campaign dashboard where you can monitor the status.

Monitor Performance

Go to campaigns and click on the green button shown in the screen below.

Use the campaign overview to check:

• Impressions
• Click-through rates
• Conversions

This is your go-to place to optimize the ad further based on real-time results.

Need Help? Contact Us or Schedule a Call

If you have any questions, feel free to contact us through the App or email us at service@akohub.com or schedule a free consulting call through this link