In today's health and wellness market, earning a customer's first purchase is only the beginning. Long-term growth comes from encouraging customers to return, engage with the brand, and recommend products to friends and family.
To strengthen customer retention, Urzaf partnered with Akohub to create a connected loyalty ecosystem that rewards customers throughout their entire journey. By combining a loyalty widget, referral program, and customer account portal, Urzaf makes it easy for customers to earn rewards while staying engaged with the brand.
About Urzaf
Urzaf is a health and wellness retailer offering a curated selection of eye care, skincare, sleep support, and pharmaceutical products from internationally recognized healthcare brands. Through its online store, customers can browse educational content alongside products designed to support everyday wellness.
As its online customer base continued to grow, Urzaf looked for ways to encourage repeat purchases while creating a more engaging membership experience.
How Urzaf Strengthens Customer Loyalty with Akohub
Step 1: Encouraging Customer Engagement with the Loyalty Widget
Urzaf implemented Akohub's Loyalty Widget, giving customers instant visibility into every way they can earn rewards.
Instead of hiding the loyalty program behind multiple pages, customers can immediately discover earning opportunities directly from the storefront.
Members can earn points by:
- Registration Rewards
- Completing their personal profile
- Birthday rewards
- Connecting their social media account
- Purchasing products (earn points for every dollar spent)
By displaying these earning opportunities in one convenient location, the loyalty widget encourages customers to interact with the program beyond making purchases.
Step 2: Growing Through Customer Referrals
To encourage organic customer acquisition, Urzaf launched Akohub's Referral Program.
Members can invite friends using their personal referral link.
The referral program rewards both sides:
- Friends receive 200 loyalty points after joining.
- The referrer receives 100 loyalty points after a successful referral.
This creates a win-win experience that motivates existing customers to introduce the brand to family and friends while giving new customers an incentive to join the membership program.
Referral marketing helps transform satisfied customers into brand advocates while reducing reliance on paid customer acquisition.
Step 3: Creating a Connected Customer Account
Urzaf also implemented Akohub's Customer Account to provide members with a centralized place to manage their profile and loyalty benefits.
Inside the Member Center, customers can:
- View their points balance
- Access available rewards
- Enter referral codes
- Update personal information
- Link their LINE account
- Manage account details
By bringing customer information and loyalty benefits together in one place, Urzaf creates a seamless post-purchase experience that keeps members engaged long after checkout.
Akohub Features Used
Urzaf's loyalty experience is powered by multiple Akohub solutions, including:
- Loyalty Widget
- Points Program
- Referral Program
- Customer Account
- Birthday Rewards
- Registration Rewards
- Profile Completion Rewards
- Social Media Connection Rewards
- LINE Account Integration
- Reward Redemption Center
Build Your Own Loyalty Ecosystem with Akohub
Urzaf demonstrates how Shopify merchants can increase customer engagement by rewarding more than purchases. By combining referrals, loyalty rewards, and a connected customer account, the brand creates a membership experience that encourages customers to return, participate, and share the brand with others.
With Akohub, Shopify merchants can build fully customizable loyalty programs that increase repeat purchases, encourage referrals, and create lasting customer relationships.
Start your 14-day FREE trial with Akohub today!
Reach out to us at service@akohub.com or book a free consultation to learn how Akohub can help grow your customer loyalty.
Shopify App Store
https://apps.shopify.com/ako-retargeting
