How to Create a Conversion Campaign with Google Performance Max

Google Performance Max campaigns allow advertisers to access all Google Ads inventory from a single campaign. This guide walks you through the steps to create a conversion-focused Performance Max campaign, ideal for driving sales, leads, or other meaningful actions on your website.

Step 1: Start a New Campaign

Go to your Ako Marketing dashboard > Settings > Facebook & Google > Google. Make sure your Google Ads account is connected. To learn more about how to connect your Google Ad Account, click here

Once it’s connected, you can scroll down to create campaign

Step 2: Choose Your Objective and Campaign Type

Set your daily budget and define your bidding strategy: Maximize conversions or conversion value

• Maximize Conversions: Google automatically sets your bids to help you get the most conversions within your budget. This is ideal if you want as many actions (e.g., purchases, sign-ups) as possible, regardless of value.

• Maximize Conversion Value: Google tries to get the highest total value from your conversions. This is best if not all conversions are equal (e.g., one purchase might be worth $100, another $10), and you want to prioritize higher-value outcomes.

Step 3: Configure Campaign Settings

First, select the Google Merchant Center account that is linked to your Google Ads account. Then, customize your product group and enter a campaign name. The product group setting lets you filter which products from your Merchant Center feed are included in the campaign. You can choose from:

• All products: Run ads for your entire product catalog.

• Product Type: Filter products by their type

• Item ID: Filter by specific product IDs, which lets you promote individual items or curated selections.

Step 4: Configure Campaign Location, Language, Audience

Location: Use this field to choose the geographic areas where your ads should appear.

• Languages: This option lets you select which language your customers speak.

• Audience segments: These are groups of users who have previously interacted with your store, such as visiting your website or using your app.

Step 5: Configure Target Audience

Customize your audience’s gender and age

Step 5: Configure Campaign Settings

Ad templates define where your ad will appear. You can choose from:

• YouTube: Video ads on YouTube placements.

• Gmail: Ads appear in Gmail inbox as promotional emails.

• Search: Text-based ads shown in Google search results.

• Display: Image or rich media ads shown across Google Display Network.

• Discover: Native-style ads shown on Google Discover feed.

What does each field in the Assets section do?

• Images (1.91:1): Upload up to 8 rectangular banner images to display across the network.

• Square Images (1:1): Add up to 7 square images to suit different ad placements.

• Logos (1:1): Add up to 5 logo files to reinforce brand identity in your ads.

• YouTube Videos: Optionally include up to 5 YouTube video URLs for video-based ad formats.

• Headlines: Add up to 5 short, punchy titles that grab user attention (30 characters max recommended).

• Long Headlines: Add up to 5 longer versions of your headlines (up to 90 characters) for more detail.

• Descriptions: Add a 60-character description plus up to 4 additional variants to support your headlines.