How to Create a Google Audience?

A Google retargeting campaign helps you show ads to people who have already visited your website. These ads can appear on Google Search, YouTube, Gmail, and millions of websites and apps across the Google Display Network. It’s a powerful way to remind interested shoppers about your products and bring them back to your store. Before you can launch a Google campaign, you need to create a Google audience, which is a group of visitors you want to retarget. This guide will show you how to set up your Google audience step by step, so you can start running effective retargeting ads and boost your sales.

Step 1: Go to Google Audience

You can start by going to Campaigns > Audience > Facebook Audience section. This is where you manage your audience and the people you want to show your ads to.

Step 2: Create a New Audience

To start, click "+Create Audience". Next, select Google Platform.

Step 3: Choose an Audience

Shopify

• Customers: This creates an audience from people who have made a purchase or signed up through your Shopify store. You can retarget these existing customers with new offers, product updates, or loyalty rewards.

• Customers: This creates an audience from people who have made a purchase or signed up through your Shopify store. You can retarget these existing customers with new offers, product updates, or loyalty rewards.

Google

• Website Visitors: This creates an audience from anyone who visited your store, whether or not they took action. It’s ideal for broad retargeting. These visitors will see your ads on Google platforms like YouTube, Gmail, and the Display Network.