Step 1: Connect Your Facebook Ad Account

Open the Ako Marketing app in your Shopify admin.
Go to the Facebook Ads section under Ads Marketing and select your Facebook Ad account from the dropdown list.
Assign Akohub as your partner.
Connect your Pixel to ensure tracking is enabled.
Click Save and then Continue.

Overview of the Facebook Ads settings page with configuration options for campaigns and audience targeting.

Step 2: View Facebook Audience Overview

Verify your domains and agree on the terms of services

Settings page of a website showing various configuration options for user accounts and site preferences.

Step 3: View Facebook Audience Overview

After integration, navigate to the Facebook Audience tab under Ads Marketing in Ako.
You will see a list of connected ad sets and their statuses. This is where you'll later track and manage your campaigns. Click create audience.

Overview of the dashboard interface featuring key performance indicators and visual data representations.

Step 4: Create a Facebook Audience

After clicking create audience, choose Facebook Platform.
Click Next to proceed.

Step 5: Select the Audience Source

- Choose your source audience from options such as:

Customers
Abandoned Checkouts
Website Visitors
Product Engagers
Page Engagers
Instagram Engagers

Click Next to continue.

Screenshot showing the audience checkbox highlighted, signifying an active selection in the user interface.

Step 6: Create a Custom Audience Using Filters

Creating a custom audience allows you to target users based on specific behaviors, such as how often they order or how much they spend.

You’ll see options like:
- Has ordered since # → Filter customers who placed an order after a specific date.
- Has not ordered since # → Filter inactive customers.
- Total orders > # → Find repeat buyers.
- Total spent > # → Target high-value customers.
- Average spent (AOV) > # → Focus on customers with a high average order value.≈

6.1 Choose and Customize a Rule:
Select a rule and input the value. For example, Total spent > 100 to find customers who spent more than $100.

6.2 Set Relationship Logic ("AND" vs. "OR"):

AND Relationship: All conditions must be true.
Example: Total orders > 3 AND Total spent > $100
This targets customers who placed more than 3 orders and spent over $100.

OR Relationship: At least one condition must be true.
Example: Has ordered since Jan 1, 2025 OR Total spent > $200This includes anyone who either ordered recently or spent a large amount.

6.3 Click “Create”: Once your filters and logic are set, click the Create button to save the audience.

Email address settings page showing fields for editing and verifying the user's email information.

How to Link Your Facebook Ad Account to the Ako Marketing App

See how Akohub can increase your customer retention