Akohub has launch their new AI Marketing feature in its Shopify App
What is Akohub’s new AI Marketing feature?
Akohub’s AI Marketing is a first-of-its-kind feature for Shopify that analyzes your store’s data — including customers, orders, products, traffic, and ad performance — to provide actionable insights for both acquisition and retention strategies.
It combines data insights + retargeting + loyalty programs into one dashboard, giving you a full-funnel view and clear action plans.
👉 Try it now: ai.akohub.com
What can Akohub’s AI Marketing do?
- Customer Acquisition Insights: Optimize your ads and retargeting strategies to attract new buyers.
- Customer Retention Insights: Use loyalty rewards and automation to increase repeat purchase rates.
- Weekly Action Plans: Get personalized suggestions, KPIs, and automation flows to grow sales.
- All-in-One Dashboard: See opportunities, problems, and insights updated every Monday.
What do I need before setting it up?
Before enabling the AI Marketing feature, make sure:
- You have installed the Akohub Marketing App in your Shopify App
- You’ve set up your retargeting campaigns (for acquisition) and loyalty program (for retention)
💡 Need help? Book a free consultation with our team
How do I set up the AI Marketing feature?
- Open your Akohub Marketing App in Shopify.
- Go to Main Page & Recommended tools to power up your program.
- Find AI Marketing Strategy and click “View insights.”
The system will automatically sync your Shopify store data. You’ll see a setup screen while it’s loading. This may take a few minutes.
Once complete, your AI Marketing Dashboard will display:
- Insights (Metrics, Cards, and Suggested Actions)
- Brand Profile with Brand & market positioning, Target audience & market, and Business & sales model descriptions
What will I see in my AI Insights Dashboard?
Opportunities (Green Cards)
Highlight what’s working well and how to maximize it. These cards point out strengths, new trends, or easy wins that can boost performance quickly.
Example: Your business excels at acquiring new customers (86% of orders from new buyers), but repeat purchases are declining by 23.5% WoW.
Suggested Action: Implement post-purchase loyalty automation to convert new buyers into loyal customers.
These cards are meant to inspire confidence, drive adoption, or be used in sales/marketing to show “what’s possible” with the platform. Think of it as a reason to believe, something that makes the merchant’s life easier, better, or more profitable.
Potential Problems (Yellow Cards)
Show potential risks or bottlenecks that could slow growth or reduce efficiency. It calls attention to things that:
- May block activation or adoption
- Require clarification, education, or improvement
- Cause user frustration, hesitation, or drop-off
- Reveal misalignment with expectations or real-world needs
- Should be flagged for potential UX, product, or content updates
Example: Average Order Value (AOV) dropped 16.9% WoW due to single-item discount codes.
Suggested Action: Adjust promotional strategy and introduce bundle offers to increase AOV.
What are “Suggested Actions”?
Suggested Actions are ready-to-use strategies generated by AI based on your data. Each one includes:
- Objective: The goal (e.g., boost retention, recover revenue)
- Trigger & Flow: When and how it should run
- Execution Details: Tools and setup instructions
- Expected Outcome: Measurable business impact
Suggested Actions act like a guided setup template—you can follow them directly or customize them to fit your store’s needs.
Example:
Implement a Post-Purchase Welcome & Loyalty Automation Flow
Type: Customer Retention Task
Period: 2025-09-10 – 2025-09-24
Suggested actions
Automation Flow: 'Your Journey to Tranquility'
This automated sequence, built using Shopify Flow, aims to onboard new customers into the brand’s loyalty ecosystem immediately after their first purchase.
Trigger: Order is created AND Customer’s order count is exactly 1.
Step 1: Immediate Loyalty Enrollment (Day 0)
Action: Use the 'Shopify Flow Loyalty Program Reward Issuance' action to automatically add 50 'Welcome Points' to the customer’s account.
Communication: Trigger a transactional email (e.g., via Klaviyo or Shopify Email) confirming their order and announcing their new loyalty points. The message should be warm, reassuring, and explain the value of the points.
Step 2: Follow-up Incentive (Day 14)
Action: After a 14-day delay, the flow checks if the customer has made a second purchase. If not, it proceeds.
Action: Use the 'Shopify Flow Discount Code Issuance' action to generate a unique, single-use 15% discount code for their next purchase, valid for 14 days.
Communication: Trigger a second email delivering this exclusive 'thank you' discount, encouraging them to continue their relaxation journey. The email could feature popular products or new arrivals.
What does the “Insight Summary” include?
Each action includes an Insight Summary to help you understand why it matters. It includes:
- Purpose: The problem or opportunity addressed
- Goal: The measurable outcome (e.g., +25% repeat purchase rate)
- Audience: Who the action targets
Example:
Implement a Post-Purchase Welcome & Loyalty Automation Flow
Type: Customer Retention Task
Period: 2025-09-10 – 2025-09-24
Insight Summary
Purpose
Enhance Post-Acquisition Engagement to Convert New Buyers into Loyal Customers
Goal
Increase the 30-day repeat purchase rate for new customers by 25% by engaging them immediately after their first purchase with loyalty incentives and a follow-up offer.
Audience
First-time customers who have just completed their initial purchase, especially the large segment acquired from Facebook and Instagram.
What KPIs (Key Performance Indicators) should I monitor?
Your AI Dashboard tracks performance through these KPIs:
Think of KPIs as your performance scorecard—they show what’s working, what’s not, and where to focus next.
Example:
Implement a Post-Purchase Welcome & Loyalty Automation Flow
Type: Customer Retention Task
Period: 2025-09-10 – 2025-09-24
Key Performance Indicators (KPI)
Repeat Purchase Rate (30-day and 60-day)
Customer Lifetime Value (CLTV) of new cohort
Email Open Rate and Click-Through Rate
Loyalty Program Engagement Rate
What are “Tools & Execution Suggestions”?
Tools & Execution Suggestions explain how to implement a Suggested Action.
While the Insights and KPIs tell you why an action matters and what it aims to achieve, this section focuses on the how — the practical setup.
What’s included in this section?
- Recommended Tools: The apps or systems (e.g., Shopify Flow, Klaviyo, Shopify Email) best suited to run the automation.
- Execution Steps: Clear instructions on how to configure triggers, actions, and conditions inside those tools.
- Best Practices: Guidance on timing, messaging style, and integration to maximize effectiveness.
- Synergy Notes: How the tools work together to deliver the intended customer experience (e.g., Shopify Flow as the automation brain, Email as the communication channel).
💡 Why it matters
Think of this section as your implementation playbook.
It helps you go from strategy to live execution quickly and confidently — ensuring every recommendation from Akohub’s AI is actionable and effective.
Example:
Implement a Post-Purchase Welcome & Loyalty Automation Flow
Type: Customer Retention Task
Period: 2025-09-10 – 2025-09-24
Tools & execution suggestions
1) Shopify Flow Loyalty Program Reward Issuance
Create a new workflow in Shopify Flow. The trigger should be 'Order created'. Add a condition to check if customer.orders_count is equal to 1. If true, add the action to issue 50 loyalty points.This tool automates the crucial first step of loyalty engagement, ensuring every new customer is immediately rewarded and introduced to the retention program without any manual effort.
2) Shopify Flow Discount Code Issuance
In the same Shopify Flow, add a 'Wait' action for 14 days. After the wait, add another condition to check if customer.orders_count is still 1. If true, add the action to create and send a 15% discount code. Automates the delivery of a compelling incentive to drive the critical second purchase, directly targeting the low repeat purchase rate.
3) Klaviyo (or Shopify Email)
Integrate the email service with Shopify Flow. Create two email templates: one 'Welcome & Points' email triggered by the loyalty points action, and one 'Come Back & Relax' email triggered by the discount code action. Use the brand’s calm, introspective voice. Email is the primary channel for communicating these automated actions. A dedicated email marketing tool allows for better branding, personalization, and tracking of the communication’s effectiveness.
4) Overall Synergy
Shopify Flow acts as the brain of the operation, triggering loyalty points and discount codes at the right moments in the new customer journey. The Email tool (Klaviyo/Shopify Email) serves as the voice, delivering these incentives with on-brand messaging to nurture the customer relationship and drive repeat sales.
What is the “Message Draft”?
The Message Draft gives you ready-to-send content for customer emails or notifications. Each draft includes:
- Subject line ideas
- Prewritten email copy
- Personalization tokens ( e.g., {{UNIQUE_DISCOUNT_CODE}}, customer name) that automatically insert customer-specific details)
- Incentive ( How to present discounts, loyalty points, or other rewards.)
- CTA suggestions
Example:
Email 1: Welcome to the Calm.
Subject: A gift to start your journey with Pintoo
Thank you for your first order! We're so glad you've chosen to find your moment of peace with us.
To welcome you, we’ve added 50 bonus points to your account. You're already on your way to earning rewards for relaxation. We can’t wait for you to unbox your puzzle.
Email 2: Ready for your next moment of peace?
Subject: A special thank you, just for you
We hope you're enjoying your puzzle. As a token of our appreciation, here is 15% off your next order. Find a new world to explore, piece by piece.
Use code: {{UNIQUE_DISCOUNT_CODE}}
What is the “Brand Profile” section?
The Brand Profile is automatically generated from your Shopify store data but can be edited for accuracy Editing helps the AI deliver more precise recommendations.
For best practice, please review and edit each description to get the best insights for growth!
- Brand & market positioning – Help us understand your brand’s niche and how you stand out in your market.
- Main product niche - Defines your brand’s core focus area (e.g., skincare, homeware, pet nutrition).
- Key product types - Lists the main product categories you sell online.
- Brand positioning - Indicates your brand’s price and quality tier (e.g., premium, affordable, accessible luxury).
- Unique selling points - Describes the unique benefits or competitive advantages that set your brand apart.
- Brand tone and voice - Explains how your brand communicates with customers (e.g., friendly, professional, minimalist).
- Brand values - Lists the core values your brand represents (e.g., sustainability, innovation, craftsmanship).
- Brand story - Share your brand’s origin, mission, or a short story that represents your brand.
- Brand slogan - Your official slogan or tagline.
- Brand mission - Your brand’s mission or vision statement.
- Brand taboos - Words, topics, or styles your brand wants to avoid.
- Brand assets - Links to logo, main color, or other brand assets.
- Target audience & market – Tell us who your customers are and where your brand operates.
- Primary customer groups - Describes your typical customer segments (e.g., Gen Z creatives, pet lovers, eco-conscious parents).
- Main market region - Identifies the country or region your brand primarily targets.
- Business & sales model – Tell us how your business operates so we can tailor insights accordingly.
- Business stage - Indicates your store’s growth stage (e.g., launch, growth, scaling, mature).
- Sales model - Describes how your business generates revenue (e.g., direct-to-consumer, subscription-based).
- Sourcing model - Describes how your products are obtained (e.g., own brand, dropshipping, reseller).
- Main sales channels - Lists your key sales platforms (e.g., Shopify, retail, marketplaces, social commerce).
- Primary language used - Used to specify the primary language in the marketing report.
How often are insights updated?
Your AI Marketing Insights are updated every Monday, summarizing the previous week’s performance. You’ll also receive a weekly email with your store’s insights and next steps.
Need more help?
You can always reach out to us at service@akohub.com
or book a free consultation here:
👉 https://calendly.com/akohubteam/meeting
FAQ: Akohub AI Marketing
What is the main benefit of Akohub’s AI Marketing?
Akohub’s AI Marketing combines data insights, retargeting, and loyalty programs into a single dashboard. It provides a full-funnel view of your store—analyzing customers, orders, and traffic to give you actionable acquisition and retention plans.
What are the prerequisites for setting up AI Marketing?
Before enabling the AI feature, ensure you have installed the Akohub Marketing App and have active retargeting campaigns (for acquisition) and a loyalty program (for retention) already configured.
How often will I receive new insights and performance updates?
Your AI Marketing Dashboard is updated every Monday morning, summarizing the previous week’s performance. You will also receive a weekly email detailing these insights and your suggested next steps for growth.
Can I customize the Brand Profile that the AI generates?
Yes! While the Brand Profile is automatically generated from your store data, you can (and should) edit sections like your unique selling points, brand values, and target audience. Accurate profile data helps the AI provide more precise recommendations.
What makes the "Suggested Actions" different from regular tips?
Suggested Actions are personalized strategies tailored to your specific data. Each action includes clear objectives, trigger points (like "Order created"), and specific tool suggestions (like Shopify Flow or Klaviyo) to help you execute the strategy immediately.
Need More Support?
If you have questions about your AI insights, email us at service@akohub.com or schedule a free consultation with our strategy team.
