What will this article help you do?

Learn how to track point issuance, monitor customer redemption rates, and export detailed reports for your accounting or marketing teams.

I. How to find orders that "use points"?

To see which specific orders involved point redemptions, you can filter your order history within Shopify. Look for orders containing specific discount tags or checkout attributes associated with your loyalty program.

II. View the points performance overview (Dashboard)

Go to Ako Marketing App > Dashboard > Loyalty Program. Here you will see statistics for the three types of rewards: Points, Discount codes, and Store credit.

Points Issued

Total points issued to customers during this period.

Redeemed Points

Points used by customers to offset purchase costs.

Utilization Rate

Calculated as "Redeemed ÷ Issued". Higher % means higher engagement.

Pro Tip: Click the date menu to customize the time range. Check the "Compare to" box to see performance growth  compared to the previous month.

III. View detailed records and export reports

For detailed reasons for each point change, go to Dashboard > Loyalty program > Reward issuance and utilization overview and click View Reports.

  • Time : The point in time when the points changed.
  • Type : The type of behavior that changes points (e.g., whether points are sent out or taken back, see appendix below for details).
  • Points Amount : The amount of points changed
    . *If the number is positive (+): Points are returned to the system (customer consumes points).
    *If the number is negative (-) : Points are sent out of the system (customer gains points).
  • Customer ID : A unique identifier (a string of numbers) for customers within the Shopify system.
  • Detail : Explanation of the reasons for the point changes

    On the report page, click the Export button in the top right to download a CSV file for your accountant or marketing analysis.

    Appendix: Glossary of Point Report Terms

    1. Type (Point Action Behaviors)

    These terms explain the core behavior of the point change in your report.

    Type Description
    Rewarded Points given to the customer.
    Redeemed Points converted into a discount or store credit.
    Returned Points refund (e.g., returning points originally deducted when a customer returns an item).
    Revoked Points cancellation (e.g., taking back points earned on an item that was later returned).
    Added / Subtracted Manual adjustments made to the customer's point balance.
    Expired Points that have reached their expiration date.
    Voided Points forfeited (e.g., when a refund policy dictates that redeemed points are not returned).

    2. Event Type (Reason for Point Change)

    These fields describe the specific customer activity that triggered the point change.

    Event Type Customer Activity
    Placed an order Earning rewards based on purchase value.
    Sign-up reward Reward for new account registration.
    Birthday reward Annual gift for member birthdays.
    Connected to social media Linking account to LINE / IG / FB.
    Completed customer profile Filling in account details.
    Referral reward Successfully referring a new customer.
    Write a product review Earning points for feedback.
    VIP tier reward unblocked Points awarded for leveling up.
    VIP tier reward returned Points removed due to a tier downgrade.
    Redeemed points voided Redeemed points forfeited upon order refund.
    Points via 3rd-party/Shopify Flow Points managed through integrated external systems or automation.

    Note: When analyzing your reports, remember that a negative (-) amount typically indicates points leaving the system (customer gains), and a positive (+) amount indicates points returning to the system (customer spends).

    If you need assistance using the reports, please feel free to contact us!

    Questions? Email: service@akohub.com