Your Ako Marketing Analytics Dashboard gives you a complete, real-time view of your store’s performance. Whether you want to attract new customers, retain loyal shoppers, or increase repeat purchases, your analytics help you understand what’s working—and what to optimize next.
You can also filter by time period (daily, weekly, monthly, custom ranges), allowing you to track changes, identify trends, and make smarter decisions throughout the customer lifecycle. Your analytics dashboard is divided into four main sections, each designed to help you understand a different aspect of your store’s performance:
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Store health
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Campaigns
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Loyalty program
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VIP program
Below is a breakdown of each section and the subcategories within them, explaining what each metric means and how to interpret it.
1. Store Health
The Store Health section provides a high-level overview of your store’s performance so you can quickly understand revenue, customer behavior, marketing impact, and loyalty engagement.
You can filter all Store Health data by time period, enabling trend analysis during events like new product launches, holidays, or BFCM.
A. Store Performance
These KPIs help you monitor core store activity and customer behavior.
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Total Sales
The total revenue generated from customer orders.
Formula: Gross sales – discounts – refunds + shipping + taxes -
Orders
The total number of completed transactions. -
Average Order Value (AOV)
The average amount customers spend per order.
Formula: Total sales ÷ Number of orders -
Sessions
The number of visits to your store from all traffic sources. -
Abandoned Carts
The number of carts that contained items but were not converted into orders.
How this helps your growth
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Identifies if sales increases come from more orders or higher AOV
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Shows whether site traffic is converting effectively
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Highlights gaps in checkout or product interest
For strategic recommendations, visit the AI Strategy section for actions to boost conversions and reduce abandonment.
B. Campaign Performance
This section summarizes the performance of your ads connected through Ako (Meta + Google).
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Purchase Conversion Value
Total revenue from purchases attributed to your ad campaigns. -
ROAS (Return on Ad Spend)
How much revenue you earn per dollar spent.
Formula: Purchase conversion value ÷ Ad spend -
Total Ad Spend
Total amount spent on your active ad campaigns. -
Active Campaigns
Number of campaigns currently running on Meta or Google.
How this helps your growth
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Shows which ads drive profitable sales
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Helps allocate budget to high-performing channels
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Identifies when campaigns need optimization
For data-driven actions, check the AI Strategy section.
C. Loyalty Program Performance
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New Members
Number of customers who joined your loyalty program during the selected timeframe. -
Sales With Rewards Applied
Revenue from orders where loyalty points or rewards were redeemed. -
Orders With Rewards Applied
Number of orders that used loyalty rewards. -
Lifetime Points Redemption Rate
How actively customers use the points you issue.
Formula: (Total redeemed points ÷ Total issued points) × 100 -
Loyalty Sales Contribution
Percentage of total store revenue generated by loyalty members. -
Total Sales by Customer Type
Compares spending from loyalty vs. non-loyalty customers. -
Average Order Value by Customer Type
Shows AOV differences between new, returning, and loyalty customers.
How this helps your growth
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Reveals how effective your loyalty program is at driving repeat purchases
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Shows which customer groups spend more
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Helps you tailor rewards to increase redemption and retention
See your AI Strategy for personalized retention recommendations.
D. VIP Program Performance
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Top VIP Tier by Sales
Shows which tier contributes the most revenue. -
VIP Tier Distribution
Displays how many customers belong to each tier (Starter, Gold, Platinum, etc.). -
Sales Contribution by Tier
Revenue generated by each VIP tier. -
Orders Contribution by Tier
Number of orders placed by each tier.
How this helps your growth
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Highlights your most engaged and highest-value customers
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Helps you strengthen your tier benefits
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Shows opportunities to motivate tier upgrades
See AI Strategy for suggestions on increasing VIP engagement.
E. Referral Performance
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Total Referred Sales
Revenue generated from customers who made a purchase using a referral link. -
Total Referred Orders
Total number of orders attributed to referrals. -
Referred Sales Contribution
Percentage of overall revenue driven by referrals. -
Referred Customer Rewards Issued
Rewards given to customers for successful referrals.
How this helps your growth
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Shows how word-of-mouth impacts your revenue
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Helps determine if referral rewards need adjustment
Visit the AI Strategy section for ideas to boost referrals.
2. Campaigns Analytics
The Campaigns section of the Ako Marketing Analytics Dashboard helps you understand how your advertising efforts across Meta (Facebook & Instagram) and Google are performing, with filters allowing insights over any custom time period.
This category is divided into three parts:
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Ad conversion performance
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Ad platform breakdown
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Recent campaigns
Below is a complete explanation of each section and every metric shown on your screen.
A. Ad Conversion Performance
Purchase Conversion Value
The total revenue generated from purchases attributed to your ads.
Formula: Sum of attributed purchase revenue from Meta + Google
ROAS (Return on Ad Spend)
Measures how much revenue your ads generate for every $1 spent.
Formula: ROAS = Purchase conversion value ÷ Total ad spend
Total Ad Spend
The total amount you spent across all active campaigns in the selected date range.
Total Impressions
The total number of times your ads were shown on Meta and Google.
Total View Content
The number of times shoppers viewed a product page after clicking or seeing your ad.
Total Add to Cart
The number of "Add to Cart" events generated from your ad traffic. A strong Add to Cart rate often indicates strong product interest
Total Purchases
The total number of purchases attributed to your ads.
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Counts only attributed conversions
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Includes purchases from both Meta and Google
Active Campaigns
The number of campaigns currently running on Meta or Google and connected to Ako. If this shows 0, it may mean:
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No campaigns running
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Your ad accounts are not connected
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You're viewing a comparison period with no activity
How this helps your growth
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Shows your most effective acquisition channels
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Helps spot ads that drive strong product interest
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Guides decisions on scaling or pausing campaigns
B. Ad Platform Breakdown
• Purchase Conversion Value
Attributed revenue from each channel.
• ROAS (Return on Ad Spend)
ROAS calculated separately for Meta and Google.
• Ad Spend
How much you spent on each platform.
• Impressions
Total times ads were shown on each ad network.
• View Content
How many shoppers viewed a product after seeing each platform’s ads.
• Add to Cart
Add-to-cart actions attributed to each platform.
• Purchases
Total conversions attributed to each platform.
How this helps your growth
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Identifies your strongest ad platform
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Helps shift budget where ROI is highest
C. Recent Campaigns
You’ll see for each campaign:
Campaign name
The name of the ad campaign as it appears in your Meta or Google Ads account.
Status
Shows whether the campaign is currently active, paused, completed, or inactive.
Ad spend
The total amount spent on that specific campaign during the selected date range.
Purchases
The number of orders attributed to that individual campaign.
ROAS
The return on ad spend, showing how much revenue the campaign generated per dollar spent.
Actions
Quick options that let you view more details or manage the campaign directly.
How this helps your growth
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Quickly see which campaigns drive results
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Helps you pause, scale, or refine campaigns
Loyalty Program
The Loyalty Program section helps you understand how customers are earning and redeeming rewards, which actions drive engagement, and how reward redemption impacts customer behavior.
Reward Issuance & Utilization Overview
Points Issued
Total number of loyalty points given to customers during the selected time period.
Redeemed from Points Issued
The number of those newly issued points that customers redeemed within the same period.
Points Reward Utilization
Percentage of issued points that were redeemed.
Formula: (Points redeemed ÷ Points issued) × 100
Discount Codes Issued
Total number of discount codes sent to customers during the selected time period.
Redeemed from Discount Codes Issued
How many of those discount codes were redeemed by customers in the same period.
Discount Code Utilization
Percentage of issued codes that were redeemed.
Formula: (Discount codes redeemed ÷ Discount codes issued) × 100
Store Credits Issued
Total dollar amount of store credits issued during the selected period.
Note: Store credit redemptions can't be tied to individual issuance events, so utilization percentages are not shown.
How this helps your growth
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Shows whether your rewards motivate customers
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Helps optimize earning rules or point values
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Guides reward strategy to increase repeat purchases
Total Rewards Redeemed
Total volume of redeemed rewards in the selected period, including points, discount codes, and store credits.
Points Redeemed
Total number of loyalty points redeemed by customers.
Discount Codes Redeemed
Total number of Ako-issued discount codes redeemed.
Store Credits Redeemed
Total dollar value of redeemed store credits, including both loyalty credits and Shopify-issued credits.
Top Actions That Drive Reward Earning
Sign up
Number of new customers who joined your loyalty program.
Connect a social account
How many customers linked a social account to earn points.
Write a product review
Number of customers who earned points for reviewing a product.
Celebrate a birthday
Number of birthday actions recorded and rewarded.
Complete your profile
Customers who filled in their profile details to earn points.
Place an order
Purchases that contributed to points earning.
How this helps your growth
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Reveals which actions encourage engagement
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Helps adjust point rules to motivate more valuable behaviors
Rewards Redemption Impact
This section shows how reward redemption affects purchasing habits.
Total Customers
Number of customers in each group (Redeemers vs. Non-redeemers).
Repeat Purchase Rate
Percentage of customers who made more than one purchase.
Redeemers often have higher repeat rates.
Average Purchases per Customer
Average number of purchases made by each group.
Average Order Value (AOV)
Average amount spent per order by redeemers vs. non-redeemers.
Average Sales per Customer
Total sales generated divided by the number of customers in each segment.
How this helps your growth
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Shows how reward redemption increases retention and sales
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Helps refine redemption thresholds to encourage repeat buying
VIP Program — Analytics Overview
The VIP Program section helps you understand how your VIP tiers contribute to revenue, how engaged each tier is, and whether customers are moving up or down the tier system over time.
A. VIP Tier Revenue Contribution
Understand how many customers belong to VIP tiers and how many of them make purchases.
Members in VIP tiers
Total number of customers currently assigned to any VIP tier.
Total purchasing members
Number of VIP members who placed at least one order during the selected period.
B. Sales & Purchase Performance by Tier
See how each tier contributes to your revenue and purchasing activity.
For each tier (Starter, Gold, Platinum), you will see:
Customers
How many customers belong to that tier.
Total Sales
Total revenue generated by customers in that tier during the selected period.
Orders Count
Number of orders placed by customers in that tier.
Average Purchases per Customer
The average number of purchases made by each customer within that tier.
Formula: Orders count ÷ Number of customers in the tier
C. Member Behavior & Engagement
Compare how engaged customers are across different VIP tiers.
For each tier, you will see:
Purchase Rate
Percentage of customers in that tier who made at least one purchase during the selected period.
Points Redeemed-to-Issued Ratio
Shows how actively customers redeem rewards compared to the number of points they receive.
Formula: Points redeemed ÷ Points issued
Engagement Rate
Percentage of customers in that tier who interacted with your loyalty program (earning or redeeming points, completing actions, etc.).
Example:
A 7.2% engagement rate for Starter members means 7.2% of Starter members performed at least one loyalty-related action.
D. Upgrade and Downgrade Trends
Track how customers move between VIP tiers over time.
Upgrade & Downgrade Trends
Shows the percentage of customers who were upgraded or downgraded in each tier during the selected period.
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If it shows “No members in this period”, no tier movement occurred.
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This helps you understand whether customers are progressing toward higher tiers (a sign of loyalty) or dropping to lower tiers (a sign of disengagement).
Across the dashboard, your analytics help you:
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Attract new customers through optimized ads
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Retain your best customers with loyalty actions
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Encourage more purchases through VIP incentives
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Increase repeat sales through rewards and referrals
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Identify which levers to pull to maximize growth
Ending Summary
Your Ako Marketing Analytics Dashboard isn’t just a reporting tool—it’s a growth engine. With clear metrics, flexible time filters, and deep insights into campaigns, loyalty, referrals, and VIP performance, you can make smarter decisions to attract new customers, retain loyal shoppers, and increase repeat purchases.
Pair these analytics with the AI Strategy recom
