One helps you recover lost sales, while the other helps you reach new customers. Understanding the difference is the key to scaling your Shopify store effectively.

DPA (Retargeting)

Retargeting focuses on shoppers who have already visited your website and viewed specific product pages. These ads automatically show users the exact products they viewed or added to their cart but didn’t purchase.

DPA Retargeting Example

Advanced Targeting  

Advanced Targeting allows you to target specific product/people. This means that you get to customize the audience 

 

 

Advanced Targeting Example

Ready to optimize your Dynamic Ads?

Let our AI experts help you find the perfect balance between Retargeting and Prospecting.

Questions? Email us: service@akohub.com