After setting up your retargeting campaign, you may encounter this error message: "You must certify compliance with our non-discrimination policy before running ads."

To resolve this and activate your campaign:

  1. Visit facebook.com/certification/nondiscrimination

  2. Review Meta's non-discrimination policy carefully

  3. Click the "I Accept" button at the bottom of the page

  4. Return to the app to continue creating your retargeting campaign

About Meta's Non-Discrimination Policy

Meta prohibits using their ad platform to discriminate against individuals or groups. Discriminatory ads unlawfully deny opportunities based on personal attributes such as:

  • Race or ethnicity

  • National origin

  • Religion

  • Age

  • Sex or sexual orientation

  • Gender identity

  • Family/marital status

  • Disability

  • Medical or genetic condition

This certification is particularly important for advertisers in housing, employment, or financial services, where opportunities must be inclusive to all groups regardless of protected characteristics.

Your ads will be rejected if you don't complete this certification process. Only users with Full control Business portfolio permissions can certify compliance on behalf of system users.