Founded in Taipei in 2011, Alto is a Taiwanese leather accessories brand created by Jim Shen and Clement Chang after returning from studying in Italy. The brand combines technology with traditional craftsmanship, using Italian leather to create functional accessories with a minimal, refined aesthetic. Alto has also expanded internationally, selling through its website to customers in more than 40 countries. Its product range includes leather iPhone cases, AirPods cases, MagSafe accessories, Apple Watch straps, leather bags, wallets, straps, and other everyday accessories.  

To extend that customer experience beyond the product itself, Alto uses Akohub’s Loyalty Program to connect loyalty points, earning activities, VIP membership, referrals, and customer accounts in one loyalty experience.

Inside the Brand

Alto’s design philosophy centers on balancing technology with traditional leather craftsmanship. The brand emphasizes natural leather, functionality, and practical design while creating accessories intended to develop their own character through everyday use. Its collection includes:

  • Leather iPhone and Samsung cases
  • AirPods leather cases
  • MagSafe leather accessories
  • Apple Watch leather straps
  • Leather phone straps and crossbody accessories
  • Leather wallets and card holders
  • Custom engraving and corporate gifts  

How Alto Creates a Connected Loyalty Experience With Akohub

1. Bringing Rewards Together With a Loyalty Widget

Alto integrates Akohub’s Loyalty Widget into its storefront, giving members one place to explore their rewards and membership benefits. Customers can access earning activities, loyalty points, membership levels, referrals, and their account from the loyalty experience rather than having to search across different parts of the store.

 Alto's customer journey enhanced by Akohub loyalty points

 2. Giving Customers More Ways to Earn

With Akohub’s loyalty points system, Alto members earn points as they shop.

Standard members earn 1 point for every NT$100 spent, while selected higher membership levels can earn 3 points for every NT$100 spent. Additionally, Alto turns different customer interactions into opportunities to earn rewards such as:

  • Purchasing products — earn 1 point for every NT$100 spent
  • Joining the membership program — NT$50 registration coupon
  • Completing member information — NT$50 coupon
  • Connecting the official LINE account — NT$100 coupon
  • Writing an eligible 5-star product review — 10 points
  • Referring a friend — 30 points after the friend's qualifying purchase  

 Akohub loyalty program rewards customers for referring friends

3. Building Long-Term Relationships With VIP Tiers

Alto uses Akohub VIP Tiers to create a structured membership journey for returning customers:

  • Leather Newcomer
  • Leather Lover
  • Leather Craftsman
  • Leather Collector

As customers progress, benefits can become more valuable. Alto’s public membership program includes higher point-earning rates, upgrade coupons, birthday rewards, exclusive activities, and access to benefits such as priority purchasing.  

VIP tiers in Akohub loyalty program offer exclusive benefits

5. Growing Through Customer Referrals

Alto also uses Akohub’s referral program to turn existing customers into brand advocates.

Members can share a referral link or code with friends. Alto currently offers the referred friend 50 points toward their first purchase, while the referring member receives 30 points after the friend completes their qualifying purchase.  

Alto's Akohub referral program incentivizes customer growth

6. Connecting Loyalty With the Customer Account

Alto connects its loyalty experience with its customer account, giving members a central place to manage their relationship with the brand. Customers can sign in to view their membership journey and keep track of the benefits connected to their account. Alto’s public membership page also directs existing customers to check their membership journey progress. Akohub loyalty program connects points with customer accounts

 Akohub loyalty program tracks customer membership journey progress

Building Loyalty Beyond a Single Purchase

Alto’s loyalty program is designed around more than simply offering discounts. By combining loyalty points, multiple earning activities, VIP tiers, referrals, and customer accounts, Alto gives customers several ways to stay connected with the brand after their initial purchase.

The approach also complements Alto’s broader membership philosophy: recognizing customers who continue their “leather journey” with the brand through ongoing purchases and engagement. Alto describes its membership program as a way of giving exclusive rewards in return for customers’ continued trust and participation.  

Conclusion

Alto combines Italian leather craftsmanship with functional technology accessories, creating products designed to become part of customers’ everyday lives. With Akohub’s Loyalty Program, that relationship can continue beyond the individual product purchase.

Through a branded loyalty widget, flexible earning activities, loyalty points, VIP tiers, referrals, and connected customer accounts, Alto has built a structured membership experience that rewards customers as their relationship with the brand develops.

Try Akohub for FREE today and create a loyalty experience that gives customers more reasons to engage, earn, and return.

For more information, contact service@akohub.com or book a free consultation with the Akohub team.