Nighty Night Bedding (禾肯居家) is a Taiwanese bedding brand built from a local Tainan bedding factory with nearly 30 years of experience. Now operated by its second generation, the brand focuses on creating comfortable, customizable bedding while maintaining local Taiwanese manufacturing and craftsmanship. Its online store offers products ranging from TENCEL bedding and fitted sheets to comforters, pillows, mattress protectors, and made-to-order bedding sizes.
To make the experience more rewarding beyond the initial purchase, Nighty Night uses Akohub’s Loyalty Program to bring rewards, earning activities, VIP membership, and customer accounts into one connected experience.
Inside the Brand
Nighty Night focuses on helping customers create a comfortable sleeping environment that fits their individual needs. Alongside ready-made collections, the brand offers customized sizes and bedding options, backed by local production in Tainan. Its product range includes:
- 60-count and 100-count TENCEL bedding
- Fitted sheets, duvet covers, and pillowcases
- Comforters and quilts
- Mattress and pillow protectors
- Latex pillows
- Traditional bedspread sets
- Customized bedding sizes
How Nighty Night Builds Customer Loyalty With Akohub
1. Creating an Easy-to-Access Loyalty Widget
Nighty Night integrates Akohub’s Loyalty Widget directly into its storefront, giving shoppers a central place to explore their membership benefits. From the widget, customers can discover reward activities, review membership levels, log in to their account, and understand how they can earn more rewards.
2. Giving Customers More Ways to Earn Rewards (Points & Store Credit)
Nighty Night uses Akohub to offer customers two types of rewards: loyalty points and store credit. Customers can earn points through different activities, including:
- Completing their personal profile
- Creating a new customer account
- Making eligible purchases
- Earning more points as they move into higher VIP tiers
Nighty Night also uses store credit for birthday rewards, giving members different benefits depending on their VIP level.
3. Building a VIP Experience for Returning Customers
Nighty Night uses Akohub VIP Tiers to recognize customers based on their relationship with the brand. Its membership structure includes branded levels such as:
入門睏友 — Casual Sleeper
The starting membership level, providing members with standard point earning and birthday benefits.
資深睏友 — Pro Sleeper
Members who reach a higher spending level can access enhanced benefits, including a higher points multiplier, birthday rewards, and member checkout benefits.
賀睏達人 — Sleep Master
Designed for Nighty Night’s higher-value customers, this tier provides stronger rewards and additional benefits for customers who continue shopping with the brand.
4. Connecting Loyalty With the Customer Account
Nighty Night connects its loyalty experience with its customer account, so members have a clearer path between shopping, account management, and loyalty benefits. Customers can log in directly from the loyalty interface to access their account and continue managing their membership experience.
Creating a Loyalty Experience That Feels Like Nighty Night
Nighty Night’s loyalty setup goes beyond simply giving customers points. By combining a branded loyalty widget, multiple earning activities, customer accounts, and customized VIP levels, the brand has created a membership experience that fits naturally into its online store. With decades of bedding experience behind the brand, Nighty Night is extending its focus on customer experience beyond the products themselves.
Build your own loyalty experience with Akohub.
Try Akohub for free to create loyalty points, VIP tiers, customer rewards, and personalized membership experiences for your Shopify store.
For more information, contact service@akohub.com or book a free consultation with the Akohub team.
