How to Integrate Klaviyo with Your Shopify Loyalty Program for Personalized Email Marketing

Last updated: 2025-02-04Estimated reading time: 18 minutes

Introduction: Loyalty Integrations

Merchants using Ako Marketing can now connect with Klaviyo to send personalized emails based on loyalty points, VIP tiers, and more. This guide covers the setup process and common questions about the integration.

Step 1: Get your Klaviyo API key

1. Log in to your Klaviyo account.
2. Go to Settings and select API Keys.

 

3. Click Create Private API Key.

 

4. Type a descriptive name and set access to "Full access for every API scope".

 

5. Click Create and copy the key (you will only see it once).

 

Step 2: Connect Ako Marketing with Klaviyo

1. Navigate to Loyalty Program > Settings > Integrations > Klaviyo within the Ako Marketing app.

 

2. Paste the API Key and click Add.

 

Step 3: Syncing Your Database

If you already have existing loyalty members, click "Start Syncing". This uploads your loyalty data to each customer’s profile in Klaviyo.

 

What loyalty data is sent to Klaviyo?

Properties like loyalty points balance, VIP tier names, and tier expiry dates are synced to individual customer profiles.

 

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Common FAQ: Integration & Automation

Can I use Shopify Flow to award points for specific products?

Absolutely. By using a Condition in Shopify Flow to check for specific Product IDs or Tags when an order is paid, you can trigger the "Award Points" action from Ako Marketing only for those items.

What happens if a customer cancels an order after points were awarded via Shopify Flow?

By default, points awarded via Shopify Flow actions are added to the customer's balance. You can create a second workflow in Shopify Flow triggered by "Order canceled" that uses the "Adjust Points" action in Ako Marketing to deduct the corresponding points.

Can I award extra points based on specific customer tags?

Yes. In Shopify Flow, you can add a condition to check if a customer has a specific tag (like "VIP-Influencer"). If the condition is met, the workflow can trigger the Ako Marketing "Award Points" action to give those specific groups extra rewards.