Broad Targeting vs. Standard Targeting
Visual comparison of broad vs. standard in ad targeting.
When setting up your ad campaigns, one of the most important decisions is how to define your audience. You can choose to be Standard or Broad.
Standard Targeting
Standard targeting focuses only on high-intent visitors who have already interacted with your store. This includes:
- Product Page Visitors
- Cart Abandoners
Best for: Reminding shoppers about products they already considered.
Broad Targeting
Broad targeting expands beyond direct product viewers to include additional audiences who have shown interest in your brand or category.
- Social Media Engagers
- Lookalike Audiences
Best for: Increasing reach beyond strict retargeting.
The Bottom Line
Most successful Shopify stores use a hybrid approach: Standard Targeting for retargeting lost sales, and Broad Targeting to fuel the funnel with new traffic.
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