Moonpeach Builds Customer Loyalty and Engagement with Akohub’s Rewards and Referral Programs

Keeping customers engaged in the fashion industry can be challenging. With new arrivals every week and constant price competition, it’s easy for shoppers to move from one store to another.

That’s why Moonpeach, a Taiwanese women’s fashion brand known for its modern Korean-inspired style, chose a more sustainable way to grow. Instead of relying on discounts, the brand partnered with Akohub to launch its Loyalty and Referral Programs—creating a personalized rewards experience that encourages engagement, repeat purchases, and long-term customer relationships.

Inside the Brand

Moonpeach is a Taiwanese women’s fashion brand that brings modern Korean-inspired style to everyday wear. The brand curates a selection of elegant, versatile pieces—from French square-neck slim-fit tops and soft knit cardigans with gold button details, to high-waisted pleated skirts and tailored suit jackets.

Each collection focuses on minimalist silhouettes, neutral tones, and timeless elegance, allowing women to look effortlessly polished whether at work, on weekends, or on the go.

Learn how Moon Peach Integrate a Loyalty Program Into Their Brand

Step 1: Launching Points for Purchases

Using Akohub’s Loyalty Points, Moon Peach introduced a simple yet motivating reward structure (Earn 1 points for every $1 spent). Each purchase automatically adds points to their account, turning everyday orders into opportunities to collect rewards and stay connected with the brand.

Step 2: Expanding Ways to Earn

Moon Peach created additional ways to earn points beyond purchases, such as completing your profile, birthday gift and social login. These actions encourage engagement between purchases and keep the brand top of mind.

Step 3: Launching a Referral Program

With Akohub’s Referral Rewards Program, the brand empowered customers to share Moon Peach with friends. Shoppers receive reward points when a referral makes their first purchase, creating a community-driven growth loop that benefits both new and loyal customers.

Step 4: Adding VIP Tiers

By activating Akohub’s VIP Loyalty Program, Moon Peach added a sense of exclusivity to its loyalty experience. Customers who reach higher spending thresholds unlock VIP status.

Step 5: Simplifying Redemption

Moon Peach activated 1-Click Point Redemption to make the checkout experience faster and smoother. Customers can instantly apply their earned points at checkout without coupon codes or extra steps needed, making rewards feel effortless and encouraging more frequent use.

Step 6: Launching the Loyalty Widget

With Akohub’s customizable Loyalty Widget, Moonpeach brought its loyalty program to life directly on the storefront. The widget was designed to perfectly match Moonpeach’s minimalist aesthetic—featuring soft colors, clean layouts, and intuitive navigation.

Build Your Own Loyalty Experience

Moon Peach proves that lasting customer relationships aren’t built on discounts—they’re built on connection. With Akohub, Shopify merchants can design loyalty programs that reward engagement, strengthen community, and turn every purchase into a reason to come back.