Customer loyalty is one of the most important growth levers for any Shopify store. Yet as store design evolves and mobile-first experiences dominate, merchants are finding that traditional loyalty widgets don’t always match the fast, streamlined checkout experiences their shoppers expect. In particular, stores that skip the cart page often face challenges when trying to implement loyalty widgets that rely on that step.

Enter the Customer Account page: a powerful, integrated space where customers can view rewards, track their order history, and manage store credit or loyalty points—all in one secure, branded hub. For merchants seeking to offer a clean, frictionless loyalty experience, the Customer Account is becoming the preferred tool.

This guide explores the advantages of Customer Account pages for Shopify stores, highlights implementation best practices, and shows why this feature is gaining traction over traditional widget-based loyalty experiences.

What Are Shopify Customer Accounts?

Customer Accounts are authenticated spaces that Shopify offers to logged-in users. Through this account, customers can manage their personal details, view past orders, save addresses, and access loyalty benefits like store credit or point balances. When paired with integrated loyalty platforms like Akohub, the Shopify Customer Account becomes a central loyalty hub.

Key functionalities include:

Storing and editing personal information
Tracking fulfillment updates and order history
Redeeming store credit or loyalty points
Viewing tier-based loyalty benefits and progress

Unlike loyalty widgets that appear only on specific pages or during limited steps in the buyer journey, the Customer Account exists as a full-page experience that’s always accessible.

Why Shopify Merchants Prefer Customer Accounts for Loyalty Programs

One of the biggest advantages of Customer Accounts is their compatibility with modern store layouts. Many Shopify merchants now use fast checkout flows that bypass the cart page entirely. Loyalty widgets often depend on the cart for point redemptions, which leads to missed opportunities and frustrated users.

Customer Accounts avoid that issue by offering a consistent, always-available space for loyalty interactions. They enhance the shopper experience by consolidating rewards, account information, and order history into one secure location.

Benefits include:

Greater brand trust through on-page loyalty visibility
Fewer abandoned checkouts caused by widget-related friction
Improved transparency for earned and redeemable rewards
Personalization using tier data and past behavior

Merchants also benefit from reduced support inquiries, easier customization, and increased customer satisfaction.

Benefits of Customer Accounts for Shopify Loyalty Programs

Customer Accounts support more than just technical convenience. They create ongoing touchpoints that lead to deeper engagement and more frequent purchases. Merchants can personalize the account experience, helping each customer feel seen and valued.

For example:

Loyalty progress bars encourage customers to reach new tiers
Reward summaries show credit balances and motivate return visits
Birthday offers, referral links, or exclusive content can be embedded

The result is a richer, more dynamic loyalty experience that grows with your customer base.

About Akohub’s Customer Account

Akohub’s customer account system on Shopify makes it easy for shoppers to manage their information and stay connected with the store’s loyalty program. With just a few clicks, customers can view and edit their personal details, check their loyalty points, and see what rewards they can earn. Everything is designed to be clear, helpful, and rewarding

Loyalty Program Status

Here, customers can see how many points they have and what level or tier they are in (if the program has levels). It helps them know how close they are to their next reward or benefit, so they stay excited and motivated to come back and shop more.

Frontend:

Backend:

Go to your Shopify Admin > Settings > Customer Accounts.
Choose Loyalty program page and setup your customer account
You can learn more about setting up Loyalty Program Status here

Loyalty Program Page

This page shows everything about the loyalty program in one place. Customers can see how the program works, how to earn points (like making a purchase or signing up), and what rewards they can get by using their points.

Frontend:

Backend:

Go to your Shopify Admin > Settings > Customer Accounts.
Choose Loyalty program page and setup your customer account
To learn more about setting up your loyalty program page, click here

Personal details

This is where customers can see and update their basic information, like their name, birthday and gender. Here’s what it looks like in the frontend:

Go to your Shopify Admin > Settings > Customer Accounts.
Choose Loyalty program page and setup your customer account
To learn more about setting up your loyalty program page, click here

Backend:

FAQs: Customer Account Loyalty in Shopify

Can Customer Accounts replace loyalty widgets completely?
Yes. For many stores, especially those without a cart page, Customer Accounts offer a more effective and scalable loyalty solution.

Can customers redeem store credit directly at checkout?
Yes. Apps like Akohub allow store credit earned from the Customer Account to be applied at checkout automatically.

Is it possible to personalize loyalty offers in the Customer Account?
Yes. Merchants can display offers based on order history, customer tier, or purchase behavior.

Will customers be able to access past orders and rewards in one place?
Absolutely. This is a key benefit of using the Customer Account experience.

How do I encourage more customers to create accounts?
Offer a welcome credit or discount for first-time account creation. Mention account benefits clearly throughout the shopping journey.

Conclusion

Shopify merchants looking to simplify and optimize their loyalty experience are increasingly turning to Customer Accounts. These pages provide an always-on, personalized loyalty hub that integrates naturally with modern store design. They eliminate the need for a cart page, which is especially important in one-click or mobile-first checkouts.

With platforms like Akohub, Shopify stores can deliver seamless store credit management, loyalty tier visibility, and personalized promotions, all from the Customer Account. This shift not only improves retention but also streamlines the path to purchase.

As ecommerce continues to evolve, Customer Accounts provide the flexibility and structure merchants need to build meaningful, data-driven relationships with their customers.

Why More Shopify Stores Are Using Customer Accounts Instead of Widgets

See how Akohub can increase your customer retention