In the gifting box market, keeping customers engaged beyond their first purchase can be tough. With so many one-time buys and the impulse nature of gifts, brands often struggle to build lasting relationships and recurring revenue.

That’s why MicroBarBox, a UK-based brand delivering premium cocktail experiences in a box, partnered with Akohub. Instead of relying on one-off sales, they built a loyalty ecosystem that rewards engagement, encourages repeat purchases, and transforms occasional buyers into brand advocates.

Inside the Brand

MicroBarBox curates “the bar in a box”—delivering beautifully designed and thoughtfully crafted cocktail gift sets and subscription boxes filled with premium spirits, mixers, and recipe cards.

Whether it’s a themed box like “7 Gin Heaven”, a Negroni kit, or an advent calendar of mini bottles, each product is designed to elevate gifting moments and surprise recipients with something unexpected.

Step 1: Launching Points for Purchases

Using Akohub’s Loyalty Points feature, MicroBarBox introduced a reward system where customers earn points automatically for every purchase. This transforms each box purchase into an opportunity to accumulate rewards and stay connected with the brand.

Step 2: Expanding Ways to Earn

With Akohub’s Reward Earning Rules Guide, the brand added more engagement drivers for signing up (+100 points)

Step 3: Setting Up Referrals

Through Akohub’s Referral Rewards Program, MicroBarBox turned existing customers into advocates. When a friend makes their first purchase using a referral link, both parties receive reward points—creating word-of-mouth momentum.

Step 4: Launching the Loyalty Widget 

Using Akohub’s customizable Loyalty Widget, MicroBarBox made its rewards program visible across its storefront. The widget allows customers to check their points, view available rewards, and join the program—all integrated into the shopping experience.

Step 5: Simplifying Redemption 

With Akohub’s 1-Click Point Redemption feature, customers can apply their earned points quickly at checkout — no codes or extra steps. This streamlined redemption experience encourages repeat purchases and enhances satisfaction.

Step 6: Email Notifications

MicroBarBox used Akohub’s Email Notifications tool to automate branded messages that keep customers in the loop. 

Build Your Own Loyalty Experience

MicroBarBox shows that even gifting and subscription brands can turn one-time buyers into loyal supporters. With Akohub’s loyalty ecosystem, brands can reward engagement, strengthen customer relationships, and grow recurring revenue.

Ready to build your loyalty program? Explore Akohub’s Loyalty Points and Rewards Tools today.